Understanding Consumer Behavior in Retail: Factors Affecting Decision Making, Quizzes of Marketing

Download Understanding Consumer Behavior in Retail: Factors Affecting Decision Making and more Quizzes Marketing in PDF only on Docsity! TERM 1 Temporal factors DEFINITION 1 situational characteristics related to time: TERM 2 Shopping activities: DEFINITION 2 Acquisitional shopping purchase oriented. Epistemic shopping knowledge acquisition. Experiential shopping recreational activity. Impulse shopping spontaneous activity. TERM 3 Retail Personality DEFINITION 3 The way a retail store is defined in the mind of a shopper based onthe combination of functional and affective qualities. TERM 4 Functional quality DEFINITION 4 utilitarian value through product variety, low prices, guarantees, knowledgable employees, etc. TERM 5 Affective quality DEFINITION 5 hedonic valuethrough unique environment, impressive dcor, friendly employees, etc. TERM 6 Impulsivity DEFINITION 6 represents how sensitive a consumer is to immediate rewards. TERM 7 Consumer self-regulation DEFINITION 7 a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions. TERM 8 Atmospherics DEFINITION 8 the emotional nature of an environment or more precisely, the feelings created by the total aura of physical attributes that comprise the physical environment. TERM 9 Servicescape DEFINITION 9 the physical environment in which consumer services are performed TERM 10 Two factors help create a competitive advantage: DEFINITION 10 Fit appropriateness of the elements for the given environment. Congruity consistency of the elements with one another Elements: Odors Music Color Social settings TERM 21 Affect-based evaluation DEFINITION 21 Evaluate products based on the overall feeling that is evoked by the item. TERM 22 Attribute-based evaluation DEFINITION 22 Evaluate across a set of attributes that are considered relevant to the purchase situationrational averaging TERM 23 Signal DEFINITION 23 a characteristic that allows a consumer to diagnose something distinctive about an alternative. TERM 24 Consumers make judgments about: DEFINITION 24 Presence of features Feature levels Benefits associated with features Value associated with the benefit How objects differ from each other TERM 25 Compensatory rules DEFINITION 25 Allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute. TERM 26 Noncompensatory rules DEFINITION 26 Strict guidelines are set prior to selection, and any option that does not meet the specifications is eliminated from consideration. TERM 27 Conjunctive rule DEFINITION 27 Consumer sets minimum mental cutoff point for certain features, rejects any product that fails to meet this cutoff across all features TERM 28 Disjunctive rule DEFINITION 28 Similar to conjunctive, but with higher cutoff points; product must meet or exceed cutoff on any feature TERM 29 Lexicographic rule DEFINITION 29 Only considers the most important feature TERM 30 Elimination-by-aspects rule (EBA) DEFINITION 30 Consumer sets minimum cutoff points, then eliminates options one by one, in order of importance