Download Graphic Design and Ethical Issues: Principles, Ethics, and Applications - Prof. N. Dahmen and more Study notes Communication in PDF only on Docsity! MC2015 – Final Review Idea of “form follows function” – design of object is based on what it is used for, Louis sullivan Audience- who you are writing for Message- what you want to get across Medium- through what medium are you transmitting Graphic design- art and craft of bringing structure to group of diverse elements Proportion- size of elements/how much space it takes up, size determined by importance Proximity- how close are things, if things are related stick them together Alignment- every item should have a visual connection with something else, organizes and unifies Repetition- do something over and over to help with design, use same style throughout, purpose= organize, unify, add interest Contrast- if two things are different then make them different son! Must be stark contrast big picture- is it aesthetically pleasing, fulfilling objectives Typography- the visual treatment of text/ style arrangement or appearance of typeset concordant-harmonious yet dull conflicting- disturbing similarities contrasting- appealing and exciting Font (and idea that fonts have personality)- complete set of characters comprising one size, style and weight of typeface Fonts have personalities- accurate selection is key Oldstyle- traditional lettering, moderate thick/thin transition Modern- radical thick/thin transition Sans serif- very straight, no serifs, no transition Script- loos like written by hand Decorative- new fonts, not used in mass publications Serif type vs sans serif type – serif have tiny strokes + good for print mediums, sans = web Ethical issues in photography victims of violence- print graphic images on front page depends on editor, could exploit victim and family if it holds info the public cant get otherwise then must print pictorial stereotypes- pre-assumed state of the person image manipulation- how much manipulation is ok? Ok to change brightness or to crop a little 5 ethical perspectives discussed (origin and brief definition) Categorical imperative- Immanuel kant What’s right is right, whats wrong is wrong No middle ground Utilitarianism- John Stuart Mill Best solution = greatest good for greatest # of peeps Golden mean- Aristotle Most ethical creates balance between the two sides, both benefit Golden rule- Judeo Christian Do unto other as you would have them do to you Veil of ignorance Ignore stereotypes when meeting new people Mogadishu photo- American solder in Somalia being beaten after trying to distribute food Oklahoma City photo- taken by amateur, shows a firefighter holding a dead and bloody child Sudan photo- child collapsed on ground, vulture in background, walking to food station with family Image manipulation- if photo looks real then it better be real, if not serious breach of ethics Katie Couric- manipulated to look skinnier OJ Simpson- Newsweek printed as is, time magazine made it darker/ more sinister McCaughey couple- the wife had some mega ugly teeth and newsweek made them look better
