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Visual Design Fundamentals: Principles and Elements - Prof. Wanda H. Brown, Study notes of Production and Operations Management

The basics of visual design, including the definition of design, categories of good design, illusions, learning theories, elements of design such as space, line, shape, form, light, color, texture, and pattern, principles of design, and gestalt perceptions. It also includes applications of design in various contexts.

Typology: Study notes

2009/2010

Uploaded on 12/07/2010

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Download Visual Design Fundamentals: Principles and Elements - Prof. Wanda H. Brown and more Study notes Production and Operations Management in PDF only on Docsity! CTE 3201 Visual Design Final review Intro to Visual Design  Design as a noun & verb  2 categories as design as a product  3 respects of a good design  Illusions  Kinds of learning-cognitive & affective  Ways of learning-conscious & conditioning Matching  1. visible electromagnetic energy  2. strengthening a quality  3. an elongated mark  4. feelings  A. psychological effect  B. Light  C. Line  D. reinforcing Pattern  Be able to identify source or arrangement from a given design  Natural, man-made, imagination, symbolism  Realistic, stylized, abstract, geometric | Pattern =" Arrangement ? ™ Source? = Interpretation? A wavy, broken, thin line suggests  A. masculine, certain, assertive  B. dignified, smooth, passive  C. undulating, casual, gentle  D. feminine, consistent, sure Matching  1. Bright green  2. No color  3. Dark blue  4. Red & green  A. Harmony  B. Neutral  C. Intensity  D. Value Principles  Definition of principle  3 types-directional, highlighting & synthesizing  Know definitions of repetition, parallelism, sequence, alternation, gradation, transition, radiation, rhythm, concentricity, contrast, proportion, scale, balance, harmony & unity Matching  1. Known size  2. Progressively larger layers of same shape  3. Bursting outward  4. Comic strip  A. Sequence  B. Radiation  C. Concentricity  D. Scale 1. Concentricity 2. Radiation 3. Repetitive Rhythm 4. Alternating Rhythm A. B. D.C. Application  Definitions: norm, fashion, fad, style, taste, line  New areas of importance for all designs  Functional pragmatism  Product semantics  Eco-conscious  Transgenerational  International design Patent & Eco conscious information  Define trademark, patent, intellectual property, copyright  Be able to choose given an example  Be able to define green, natural, sustainable, organic, green washing The 2nd largest employment industry in Florida is  A. Retail  B. Potatoes  C. Entertainment  D. Real Estate New Areas of Design  Functional Pragmatism  Ergonomics  User-interface software  Manufacturing  Strategic product planning  Emotional & symbolic content  Accelerate new product development  International marketplace  Social & environmental issues
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