COM 160 Fall 2008 Final Exam Study Guide - Prof. Jodi Hallsten, Study notes of Mass Communication

Download COM 160 Fall 2008 Final Exam Study Guide - Prof. Jodi Hallsten and more Study notes Mass Communication in PDF only on Docsity! COM 160 Fall 2008 Final Study Guide Chapter 9 Internet-*Note*: Most of the information regarding the internet was covered in lecture, particularly the information dealing with the different types of protocols. Know what the theory of convergence is and what it states Know what the Digital Divide is and who it affects Know the role of internet in our lives and how it affects other mediums Know the 30 year rule and the what occurs at the different stages Know the history of the internet (generally). Know about search engines and how they collect revenue. Know the terms related to this (from your text) Know about the “digital divide” Know the following terms and what they do (related to the internet): TCP/IP, DNS, SMTP, HTML, POP, FTP, HTTP, URL, Protocol, Cookies, ISP Chapter 10 Advertising How has the marketing of alcohol changed? Is it still about selling a product? What are the rules regulating the advertising of alcohol? (Hint: You can find some of this material in the book) Know who the FCC, FTC, and FDA are and what they regulate in relation to advertisements From lecture/video Known the Seven Myths of Drinking (This is from the video we watched) What is a “hard” sell? A “soft” sell? Know the following approaches to advertising and be able to apply them: psychodynamic approach, socio-cultural approach, a needs appeal, a basic approach Are companies selling products based on fact? What are companies really trying to sell you? What is the War Advertising Council? What did they do? What did they become? Know the following terms and how they apply to the chapter: viral marketing, database marketing, relationship marketing, ubiquity, CPM, diffusion Chapter 12 News and Information Know what the “Golden Age of Television” is, what happened, and what television became during it. Know about presidential campaigns and their relationship with advertising Who is Valerie Plame and why is she important? What are the characteristics of modern television news coverage? (in book and Jake’s lecture) Know everything about embedding soldiers, when it began, the limitations and regulations put on them, etc. (this IS in your book). Know who Ernie Pyle was and why he is important Know how the internet has affected how we get the news. Has it affected the content? From Lecture: Know about pictures and how they relate to the news Know what the news does and its relationship with the audience Know the info on news coverage of political campaigns and how it affects these campaigns What is the freak show? What are some characteristics of the freak show? What is culture jamming? How does it work? Terms to know: Consensus Journalism, Agenda setting theory, shield laws, Magic Bullet Theory, ethnocentrism Chapter 13 Society, Culture, and Politics What is the Two-step flow of communication? Know about the relationship between voting politics and the media. How does it affect voting behavior? What do the studies conclude? What did the 1981 study on children and their television viewing habits find? What is media effects research? What is Media content analysis? Know who the War Advertising Council was, what they did, and why they are important What is the Spiral of Silence? What does the theory suggest? What did the People’s Choice study on voting behavior discover? What about the The Unseeing Eye study? From Jake’s lecture What is a para-social relationship? Why is it formed? How is it formed? What is the Captain America Complex? What does it say? Why is it important? Who is the Yellow Kid? Why is he important? Why do we call comics “funnies?” Who was Edward R. Murrow? Who was Joseph McCarthy? Why are they important? (Note that you should also know the information in your textbook on these men) Know how the three different ways in which we portray enemies (and minorities). How does this relate to Burke’s Program of Action? Who was the Office of War information? The War Writers Board? What is popaganda? What is the Gun fighter nation? How has it affected politics? Chapter 14 Law and Regulation What is libel? How do you prove something is “libelous?” What are the defenses against libel? How is invasion of privacy defined? How does the media “invade” someone’s privacy? Are right to privacy laws monitored by federal or state laws?