Marketing and Sales Terms and Definitions, Quizzes of Principles of Marketing

Download Marketing and Sales Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 what are the elements of negotiation? DEFINITION 1 preparationinterestsoptionsalternatives TERM 2 Public relations consists of what? DEFINITION 2 media relationscommunity relations TERM 3 Sponsorships fall because of what? DEFINITION 3 ambush marketing TERM 4 What is the purpose of a point of purchase display? DEFINITION 4 drives trafficadvertisingpromotes impulse buying TERM 5 what are the steps to personal selling? DEFINITION 5 preparationanticipate objectionsmake recommendationsclose the salefollow up TERM 6 what is not a form of sales promotion? DEFINITION 6 Billboards TERM 7 what is a benefit of sponsorship? DEFINITION 7 exclusivity TERM 8 what is penetration pricing? DEFINITION 8 starts the price low for easy entry into the market TERM 9 what elements of market analysis level 1 from MKT strategy framework consists of? DEFINITION 9 companycustomercompetitioncondition TERM 10 what do companies NOT look at when hiring? DEFINITION 10 past work experience TERM 21 what are the things John Camp says you need to be successful? DEFINITION 21 market yourselfsell yourselfnetworkmaintain contacts TERM 22 what are the five traits companies look for? DEFINITION 22 enthusiasticcreativeaggressivesmarthonest TERM 23 what are the characteristics that make you likable? DEFINITION 23 38% is based on your vocal delivery - personal brand55% based on visual/expression7% based on verbal arrangement TERM 24 what is thing slice? DEFINITION 24 your image can be created within 1/24th of a second TERM 25 what is the number 1 critical element of image? DEFINITION 25 facial expression TERM 26 How long does it take to be evaluated? DEFINITION 26 10 seconds according to thin slice TERM 27 what are the three types of presenters? DEFINITION 27 shower runnerneophyteartist TERM 28 what do companies look for when hiring? DEFINITION 28 communication skillsteamworkhonestycore competency TERM 29 what are some ways to build creditability? DEFINITION 29 knowledgeassociationpositions/statuspersonal branding TERM 30 what are the 5 parts of the marketing management philosphy DEFINITION 30 productionsalesmarketingsocietalsustainability TERM 31 3 major marketing goals? DEFINITION 31 customer valuecustomer satisfactionrelationship maintenance TERM 32 what is the prospect theory? DEFINITION 32 only remember bad things that happen TERM 33 what is the key to customer satisfaction? DEFINITION 33 employee satisfaction TERM 34 what are the types of unsatisfied customers? DEFINITION 34 angryremorseful TERM 35 what are the criteria for effective segmentation? DEFINITION 35 identifiableaccessibledistributionpromotionsubstantialresponsive TERM 46 Kashi is owned by kellog, but why is it more expensive? DEFINITION 46 because it is promoted as a healthy cereal TERM 47 what are the 4 elements of the promotional mix? DEFINITION 47 advertisingpublic relationssales promotionspersonal selling TERM 48 what is the purpose of promotion? DEFINITION 48 informpersuaderemind TERM 49 when is bundling most effective? DEFINITION 49 when every product can be unbundled and still sold seperately TERM 50 what are two aspects thats enhance or control the brand? DEFINITION 50 media relationscommunity relations TERM 51 what percent of consumers are more likely to buy a product from a company that is involved in a worthwhile cause? DEFINITION 51 76% TERM 52 what are two types of advertising? DEFINITION 52 productinstitutional