Funeral Service Marketing/Merchandising Vocabulary: National Board Exam Study Guide, Exams of Marketing

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Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The art of making the public aware of the services or commodities that the business has for sale. - correct answer Advertising The method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault. - correct answer Air Seal A transfer container consisting of a wooden tray with a cardboard covering for the casket. - correct answer Air Tray A substance composed of two or more metals. - correct answer Alloy An unfinished wood box or other non-metal receptacle or enclosurr, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains and which is made of fiberboard, pressed -wood, composition materials (with or without an outside covering) or like materials. - correct answer Alternative Container Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers Price lists which may be prepared for use in certain limited situations such as children/infants, for government agencies to provide for indigent persons, for agreements with religious groups, burial or memorial societies for me members of their group - correct answer Alternative Price Lists The lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of the casket. - correct answer Apron The part of the casket handle that attaches the bar to the lug. - correct answer Arm The sum of a group of numbers divided by the number of units - correct answer Average (Mean) A single handle in which the lug, arm, and bar are combined into one unit. - correct answer Bail Handle Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The horizontal portion of the top body molding (body ledge) where the gasket is place don gasketed caskets. - correct answer Body Ledge Flange (Top Body Molding Flange) The material which drapes the inside perimeter of the body of the casket. - correct answer Body Lining Compose the sides and ends of the casket shell. - correct answer Body panels The point at which total sales revenue equals total operating costs; determined by formula or chart. - correct answer Break-even Analysis Component part of cap/lid that is constructed into caskets that display a cut top; provides strength/rigidity at the point of the transverse cut. - correct answer Bridge (Header, cap filler) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A twilled, napped, woolen, or worsted fabric with a smooth lustrous face and dense texture; a fabric usually made of cotton, silk, or rayon woven in a plain or rib weave with a soft semi-gloss finish. - correct answer Broadcloth A metal alloy consisting of 90% copper with in and sometimes zinc comprising the other 10%. - correct answer Bronze Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained. - correct answer Brushed Finish A casket which is sold for the purpose of interring or entombing with the dead human remains. - correct answer Burial Casket The top most part of the casket shell, including the ogee, crown, pie, and header. - correct answer Cap (Lid) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The focal part of the interior which fills the inside of the crown, sometimes bordered by the roll (cove); may be referred to as the panel. - correct answer Cap Panel Any item of service or merchandise described to a purchaser as a 'cash advance' 'accommodation' 'cash disbursement' or similar term. A cash advance item is also any item obtained from a third party and paid for by the funeral provider on the purchaser's behalf. Cash advance items may include but are not limited to: cemetery or crematory services, pallbearers, public transportation, clergy honoria, flowers, musicians or singers,, nurses, obituary notices, gratuities, and death certificates. - correct answer Cash Advance Items A reduction of the price given for payment of an account within the time limits established by the sales contract. - correct answer Cash Discount 2% discount if paid 10 days from date of invoice/net amount must be paid within 30 days of date of invoice. - correct answer 2/10, n30 Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers An area of ground set aside and dedicated to the final disposition of dead human bodies. - correct answer Cemtery A monument erected to the memory of the dead, with the dead human body not present. - correct answer Cenotaph Source of market data that explains where certain businesses are located. - correct answer Census of Business Source of market data that keeps track of new home sales by region and/or the construction of new houses by region and specific area. - correct answer Census of Housing Source of market data that explains where certain manufacturers are located. - correct answer Census of Manufacturing A source of market data that compiles population statistics with regard to distribution of population by Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers region, area, etc. - correct answer Census of Population An association of business people who attempt to protect and promote the commercial interest in the community. - correct answer Chamber of Commerce The difference between current assets and current liabilities. - correct answer Circulating Capital (Working Capital) A wheeled, collapsible support for the casket, used in the funeral home, church, or home. - correct answer Church Truck Balance of costly goods paid for in small monthly (fractional) payments over a period of time. - correct answer Closed End Credit (Installment Credit) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A case or receptacle for dead human remains which is anthropoidal in shape. - correct answer Coffin A structure, room, or space in a mausoleum or other building containing niches or recesses used to hold cremated remains. - correct answer Columbarium A transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations. - correct answer Combination Cases Any product consisting of a unit or series of units which are designed or intended to be used together as both a casket and as a permanent burial receptacle. - correct answer Combination Unit Particles of wood bonded together with waterproof flue; the different types are distinguished by the size and shape of the particles of wood used. - correct answer Composition Board (Particle Board, Pressed Board, Fiberboard, Hardboard) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers An agreement that payment for a product or service will be made at some later date. - correct answer Credit An environmentally safe casket which is designed for encasing dead human remains for cremation. - correct answer Cremation Casket A thin crinkled cloth of silk, rayon, cotton, or wool. - correct answer Crepe An exterior casket finish in which the metal is coated with a substance that wrinkles as it dries; usually used on less expensive caskets. - correct answer Crinkled Finish The uppermost part of the cap, extending from rim to rim; everything above the rim. - correct answer Crown (Swell) A form of casket interior created by placing the lining material on a metal form, weights added, the material Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers steamed, and then attached to a suitable upholstery (backing) material. - correct answer Crushed Interior A chamber in a mausoleum, of sufficient size, generally used to contain the casketed remains of a deceased person. - correct answer Crypt The statistical study of human populations with respect to their size, density, distribution, composition, and income. - correct answer Demographics Three or four caskets utilized to educate the selecting party regarding the elements of casket construction. - correct answer Demonstration Group (Educational Group) A main part of a monument, the upright portion above the base where the inscription is located. - correct answer Die (Tablet) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A disposition of human remains by cremation without formal viewing, visitation, or ceremony without the body present. - correct answer Direct Cremation Illumination directly shining on an object. - correct answer Direct Lighting The method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process. - correct answer Direct selection room procedure A heavy durable cotton fabric with a short (1/8th inch or less), thick velvety nap on one side; woven cloth with a suede like appearance with a nap of less than 1/8th an inch. - correct answer Doeskin (Moleskin) The top of an air seal burial vault which entraps air as it is put in position; it also supports the weight of the earth Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers Wood that has been shredded into spaghetti like strings. - correct answer Excelsior (Wood Wool) The portion of the casket interior which extends over the top body molding (body ledge) for aesthetic value. - correct answer Extendover (Large Body) Any metal formed from iron (steel or stainless steel) - correct answer Ferrous Metal A material consisting of extremely fine filaments of glass embedded in various resins. - correct answer Fiberglass The wedge shaped portion of the cap (lid) at each end of the crown. - correct answer Fishtail (Pie) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A price determination method whereby the casket cost is multiplied by a constant factor. - correct answer Fixed Multiple A casket shell design in which the sides and ends of the casket body flare out from the bottom to the top; a casket shell design that is narrower and shorter at the bottom than at the opening of the top. - correct answer Flaring Square A finish used on casket exteriors that is free of gloss: Dull lusterless surface: no shine or gloss. - correct answer Flat Finish (Matte Finish) The illumination produced by a tubular electric discharge lamp; the florescence of phosphors coating the inside of the tube. - correct answer Fluorescent Lighting A small headstone which is set with its top even with the surrounding terrain. - correct answer Flush Marker Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A strip of metal, plastic, or cloth, that is attached to the inside of the panel, covering the area at which point the roll (cove) is anchored. - correct answer Fold (Gimp) A component part of the casket interior which is inside the foot portion of the cap. - correct answer Foot Panel Use of portions of caskets in the selection room rather than full sized caskets. - correct answer Fractional Display None of the 16 items required to be separately itemized on the GPL can be listed as free or no charge. Items not required by the rule can be listed as free. - correct answer Free Items A method of price quotation in which the charges are broken down into several major component parts such as professional services, facilities, automobile and Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers An outer enclosure which offers protection from the earth load, but without protection from the elements. - correct answer Grave Liner A ceremony or ritual, religious or otherwise, conducted at the grave. - correct answer Graveside Service A sprayed finish that has the appearance of small indentations in metal (as if struck by ta ballpeen hammer); the 'indentations' are in the pain and appear as the paint dries; usually found on inexpensive caskets. - correct answer Hammertone Finish The handles, ornamental fixtures and their fittings that are attached to the casket shell. - correct answer Hardware Any tough, heavy timber with a compact texture; any deciduous tree (any tree that loses its leaves annually) - correct answer Hardwood Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The turned under edge or horizontal portion of the header. - correct answer Header Flange A component part of the casket interior which is inside the head portion of the cap; no distinction is made between the head panel and foot panel in full couch caskets. - correct answer Head Panel Airtight; impervious to external influence; completely sealed by fusion or soldering. - correct answer Hermetically Sealed That portion of the casket interior covering the hinges that attach the casket cap to the casket body; usually extends from the roll and becomes a part of the body lining. - correct answer Hinge Cover (Hinge Skirt) A type of cemetery monument in which the die is wider than it is tall. - correct answer Horizontal Tablet Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers An inflow of assets as a result of selling a product or providing a service. - correct answer Income (Revenue) A formal financial statement which presents the income, expenses, and resulting net profit or net loss for a given period. - correct answer Income Statement (Profit and Loss Statement; Statement of Operations' Operating Statement) A source document showing quantity, description, prices of items, total amount of purchase and the terms of payment. - correct answer Invoice A disposition of human remains by burial without formal viewing, visitation, or ceremony with the body present, except for a graveside service. - correct answer Immediate Burial Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A subdivision of a cemetery which consists of several grave or interment spaces. - correct answer Lot A reduction of selling price below the original selling price. - correct answer Markdown A small headstone, usually of one piece, used to identify individual graves. - correct answer Marker A group of potential customers possessing purchasing power and unsatisfied needs. - correct answer Market The process of planning and executing the development, pricing, promotion, and distribution of an organization's goods/services. - correct answer Marketing A study that is used by a business valuation which determines value based upon previous sales of similar Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers businesses. - correct answer Market Survey The difference between merchandise cost and selling price. - correct answer Markup A business that purchases finished goods for resale. - correct answer Merchandising Business Pressed paper in sheet form; used in casket construction as a backing (upholstery) material. - correct answer Masselin Interior cloth or material which covers the mattress or bedding of the casket. - correct answer Mattress Cover A building containing crypts or vaults for entombment; an above ground structure for burial. - correct answer Mausoleum Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A value in an ordered set of values which represents the midpoint; whereby there are an equal number of values above and below the midpoint value. - correct answer Median A physical object that is designed for the purpose of remembering. - correct answer Memorial A cemetery or section of a cemetery with only flush to the ground type markers. - correct answer Memorial Park A ceremony commemorating the deceased without the body present. - correct answer Memorial Service The purchasing, pricing, display, and sale of merchandise. - correct answer Merchandising Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A line of credit that may be used over and over again up to a certain borrowing limit. - correct answer Open-End Credit (Revolving Account) Any container which is designed for placement in the grave around the casket, including, but not limited to containers commonly known as burial vaults, grave boxes, and grave liners. - correct answer Outer Burial Container Printed or typewritten list of outer burial containers normally offered for sale by the funeral provider which do not require special ordering. - correct answer Outer Burial Container Price List (OBCPL) The aesthetic covering for the foot cap or inner foot panel of the casket. - correct answer Overlay (Overthrow, Throw) Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A pricing method which groups together selected services and/or merchandise. - correct answer Package Pricing A casket in which the rim (ogee), crown, and pies are formed in one unit and which raises as one piece. - correct answer Perfection Full Couch A casket in which the rim (ogee), crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid for the casket. - correct answer Perfection Half Couch A synthetic or natural organic material shaped when soft and then hardened. - correct answer Plastic A method of molding plastic by injecting molten plastic into a die. - correct answer Plastic Extrusion Molding The finish created when base metal is coated by another metal via an electrolytic process; often found on casket Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers hardwear; in casket construction is identified by the term 'deposit' as in 'copper deposit' - correct answer Plated Finish A woven cloth with a nap exceeding 1/8th inch. - correct answer Plush Thin sheets of wood glued together so that the rains are at right angles to one another; an odd number of sheets will be used so that the grain on the front and back will always run the same direction. - correct answer Plywood A surface made smooth and glossy usually by friction; brought to a highly developed, finished, or refined state; burnished. - correct answer Polished Finish A compound similar in appearance to plastic, that has a high molecular weight creating an extremely durable substance. - correct answer Polymer Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The number of times sales in a given price bracket occur over a fixed period of time. - correct answer Sales Frequency A chart on which all sales are listed showing the numbers of sales in any sales bracket. - correct answer Sales Frequency Chart A plan which provides inducements to potential purchasers of products and/or services. - correct answer Sales Promotion A fabric woven to create a smooth lustrous face and dull back. - correct answer Satin A type of semi-luster or semi-gloss casket finish that is smooth with well defined fine lines or striations. - correct answer Satin Finish A section in a cemetery set aside for the scattering of the ashes of cremated remains. - correct answer Scattering Garden Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A subdivision of a cemetery containing several blocks. - correct answer Section A low luster finish. - correct answer Semi-gloss Finish A combination of a tailored interior with one or more other styles of interior, for effect. - correct answer Semi-tailored Interior The component parts of the casket comprised of the cap (lid) and body of the casket. - correct answer Shell A style of casket interior in which the material is drawn or gathered in parallel fashion in a multiple needle head sewing process. - correct answer Shirred Interior A casket in which the cap is in two pieces, the rim (ogee) and foot panel is in one piece which is hinged to the top body molding and the head panel being the second piece Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers which is hinged to the rim (ogee). - correct answer Single Hinged Panel A cemetery marker that has a face that has an angle greater than 45 degrees but less than 90 degrees in relationship to the terrain. - correct answer Slant Marker Any light, easily cut wood; cone bearing or coniferous. - correct answer Softwood A metal alloy of steel, chromium, and sometimes nickel, which is used in casket construction; noted for its ability to resist rust. - correct answer Stainless Steel A hardware production method of lesser expense whereby the casket hardware sections are pressed out on a hydraulic press. - correct answer Stamped Hardware Casket in which the body panels are at a 90 degree angle to the bottom and the corners for 90 degrees angles; also Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers The decorative or ornamental part of the casket handle that covers the exposed ends of the bar. - correct answer Tip A method of closure that utilizes an epoxy compound in conjunction with tongue-in-groove construction at the top edge and the lid of the vault. - correct answer Top Seal An outer enclosure utilized for the protection of casketed remains during transportation. - correct answer Transfer Container Occurrence of situation that requires certain action ie. the triggering event for giving out the GPL is a face to face meeting. - correct answer Triggering Event A style of casket interior created by placing a padding material between a lining material and a backing material, with subsequent stitches taken, forming small raised puffs; carriage tufting and biscuit tufting are the two most common types used in caskets. - correct answer Tufted Interior Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers Exist when a seller requires the purchase of unwanted items/services in order to obtain the desired item/service. - correct answer Tying Arrangements A method of price quotation in which one price includes both service and casket. - correct answer Unit Pricing A container for cremated remains; a vase with a foot or pedestal. - correct answer Urn A casket design in which the body panels display the shape of an urn. - correct answer Urnside An outer enclosure which offers protection from the earth load as well as possessing sealing qualities. - correct answer Vault Funeral Service Marketing/Merchandising vocab - National board exam study guide Questions And Answers A fabric of silk, cotton, and possibly rayon, with a nap. - correct answer Velvet A casket body style with the body sides at a 90 degree angle to the bottom. - correct answer Vertical Side A type of cemetery monument in which the die is taller than it is wide. - correct answer Vertical Tablet Time set aside for friends and relatives to pay respect for the deceased prior to the funeral service. - correct answer Visitation (Calling Hours, Visiting Hours) Created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood. - correct answer Wood Veneer Bronze metal rolled into sheets. - correct answer Wrought Bronze