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A comprehensive guide to crafting persuasive messages, understanding the aida format, and navigating various rhetorical appeals in business correspondence. It delves into the differences in approaches towards routine messages across cultures, including the us, south korea, china, and the middle east. The document also covers nonverbal communication aspects such as paralanguage, haptics, olfactics, and chromatics, and offers tips for effective visual aids and letter writing standards.
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