Nokia and Samsung: Market Leaders in Mobile Phones, Study Guides, Projects, Research of Business Administration

Download Nokia and Samsung: Market Leaders in Mobile Phones and more Study Guides, Projects, Research Business Administration in PDF only on Docsity! 1 INTRODUCTION TO INDUSTRY & ORGANIZATION Docsity.com 2 Global mobile handset market The phenomenal rise of the mobile phone has seen its image change from a yuppie status symbol to a daily essential. Along the way, it has created thousands of jobs, changed the way we do business, and made an awful lot of money for investors. Today Key Handset technologies include GSM, CDMA, and 1xEV-DO, WiFi VoIP, TDMA, 3G, 4G and Blue Tooth. Worldwide mobile phone sales cruise to 990.8 million units in 2006, up a hefty 21.3% from 2005’s 816.6 million units. The estimated growth figures are—6.4% in 2007, 4.8% in 2008 and 2.6% in 2009. Notwithstanding the gradual decline in the growth figures, the annual handset sales are predicted to reach more than US $ 3 Billion by 2009.The total number of mobile phone subscribers in the world was estimated at 2.14 billion in 2005. Around 80% of world's population have mobile phone coverage as of 2006. This figure is expected to increase to 90% by the year 2010. With the periodic introduction of new features and multimedia tools in the mobile handsets due to technological advances, more and more people in the Asian continent fancy buying them. There are many diversities and complexities in the Asian mobile handset market due to types of customers, government regulations, regional/geographical wireless infrastructure, and the purchasing power. Basically, the Asian market looks at the mobile handsets as status symbols. The market is seen best for the low-end phones, but there is a huge rise in the demand for flashier and costlier phones. India, China, Korea, and Malaysia are fast evolving as the biggest markets for mobile handsets and in coming years they will mainly carry on the global handset sales. Major Global Players Table 1.1: showing market share of major global players of mobile phones. Company Market Share (%) Nokia 39 Samsung 15.6 Motorola 12.7 Sony Ericcson 9.1 LG 7.7 BenQ Mobile 2.4 Others 13.5 Total 100.0 Docsity.com 5 Fig. 1.2 market share in percentage of the mobile phone players in India Company Market Share(%) Nokia 71 Sony Ericson 12 Samsung 8 LG 6 Others 3 71% 12% 8% 6% 3% Market Share(%) Nokia Sony Ericson Samsung LG Others Docsity.com 6 ORGANIZATION OVERVIEW The Nokia House, Nokia's headquarters located by the Gulf of Finland in Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the working place of more than 1,000 Nokia employees. Type Public – Oyj (OMX: NOK1V, NYSE: NOK, FWB:NOA3) Founded Nokia, Finland (1865) Headquarters Espoo, Finland Key people Fredrik Idestam, Founder in 1865 Kari KairamoCEO Olli-Pekka Kallasvuo, President & CEO Jorma Ollila, Chairman Industry Telecommunications Products Mobile phones Smartphones Multimedia computers Networks Software and services Net sales ▲ EUR 41.0 billion Operating profit ▲ EUR 1.2 billion Employees 123,553 as of December 31,2009 Subsidiaries Nokia Siemens Networks Vertu,Navteq Slogan Connecting People Website http://www.nokia.com/ Docsity.com 7 ABOUT NOKIA Nokia in brief At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smart phones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. 2009 facts and figures  Head office in Finland; R&D, production, sales, marketing activities around the world  World’s #1 manufacturer of mobile devices  Mobile device volumes 432 million units  Reported net sales EUR 41.0 billion  Reported operating profit EUR 1.2 billion  123 553 employees at year end (including Nokia Siemens Networks)  Strong R&D presence in 16 countries  R&D investment EUR 5.9 billion  37 020 employees in R&D (approximately 30% of workforce, including Nokia Siemens Networks)  Sales in over 160 countries Vision & Strategy Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010 The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created. Docsity.com 10 1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune. 1994: World’s first satellite call The world’s first satellite call is made, using a Nokia GSM handset. 1997: Snake – a classic mobile game The Nokia 6110 is the first phone to feature Nokia’s Snake game. 1998: Nokia leads the world Nokia becomes the world leader in mobile phones. 1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110. NOKIA NOW: 2000-today Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future... 2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650. Docsity.com 11 2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage. 2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries. 2005: The billionth Nokia phone is sold Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion. 2006: A new President and CEO Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens Networks. 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand. Docsity.com 12 2008 Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services. PRODUCTS: Nokia X6 X6 32GB Features: Touch. Play. Come get entertainment. Designed for a high quality entertainment experience with extensive social networking capabilities. A world of entertainment Connect to the future of mobile entertainment and enjoy more of your favourite music, photos, movies, games and add-on applications. Responsive to your touch Fast and clear browsing of the web and your media with the large, full touch screen. Connect and share instantly Your social media centre in your pocket for one touch access to your closest friends. Nokia N900 Docsity.com 15 Capture life's special moments with the 3.2 megapixel camera - and keep friends in the loop by uploading your snaps online. Get the latest games and applications from the Ovi Store. Turn heads as you talk Stand out from the crowd with the high-tech slide design, energetic metallic color accents, and one-touch access to stereo speakers. Nokia N97 mini Preview: Add a personal touch With the customisable home screen you can connect to the people, content, and services that matter most. Get live feeds from social networks, and add website and contact shortcuts. Experience innovative design The Nokia N97 mini feels as good as it looks with its widescreen multi-sensory display, full QWERTY keyboard, and sleek metal finish. Explore your world Find your exact position and plan the perfect route from A to B with the built-in Assisted- GPS receiver and preloaded Ovi Maps. Docsity.com 16 2.3 SONY ERICSSON Type Joint venture Founded 11. September 2001 Headquarters Head Office: London, United Kingdom Incorporated: Sweden Key people Hideki Komiyama (President) Anders Runevad (EVP) Industry Telecommunications Products Mobile phones Mobile music devices Wireless systems Wireless voice devices Hi-Tech accessories Wireless data devices Net cash position Euro 620 million. Employees ~ 9,100 Parent Sony Corporation (50%) Ericsson AB (50%) Website http://www.sonyericsson.com/ Docsity.com 17 PROFILE Corporate structure Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets. Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the US. The management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; and Executive Vice-President and Head of Sales Anders Runevad, the former President of Ericsson Brazil. Industry accolades As new products are introduced to end user acclaim, existing products continue to receive accolades and Sony Ericsson is today accepted as a world leader in design and innovation. The globally acclaimed T610 and later generations of the company’s product portfolio frequently win awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured phone made for Vodafone with the full range of mobile entertainment features and multi-directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading European photography/imagining magazines and judged on quality, performance and value for money. In February 2007 the GSM Association presented Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone. Innovation in partnership Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with developers and content providers. Strategic agreement with partners such as Sony BMG is one way in which the company is bringing the best and latest in entertainment content to its users. Sony Ericsson has also activated a global sponsorship deal with the Women’s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony Ericsson to offer tennis fans new ways to experience the game through mobile technology, connectivity and content. Docsity.com 20 Memory - Phone memory 100MB* - MicroSD™ support (up to 16 GB) * Actual free memory may vary due to phone pre-configuration. Networks - GSM/GPRS/EDGE 850/900/1800/1900 - UMTS/HSPA 900/2100 Available colours - Iconic Black - White Silver Possible limited market availability. Sizes - 117.0 x 60.0 x 12.45 mm - 4.6 x 2.4 x 0.5 inches Weight - 130.0 gr - 4.6 oz Docsity.com 21 VivazTM pro HD video at a touch How's life? Shoot it and publish it online in seconds. One press on the dedicated video key and you're ready to publish life where you are to the world. Say it in words Got a story to tell? You have a keyboard made for fast words and fun messages. Tell your story in as many words as you want. Work and play Wherever you are, you have every aspect of your life with you. Read and send email. Surf and share. Stay connected and enjoy life. Screen - 360x640 pixel - 16,777,216 colour 16:9 nHD touchscreen (TFT) Docsity.com 22 Memory - Phone memory 70MB - microSD™ (up to 32GB) * Actual free memory may vary due to phone pre-configuration. Networks - UMTS/HSPA 900/2100 - GSM/GPRS/EDGE 850/900/1800/1900 - UMTS/HSPA 850/1900/2100 - UMTS/HSUPA 850/1900/2100 Available colours - White - Black Possible limited market availability. Sizes - 109.0 x 52.0 x 15.0 mm - 4.3 x 2.0 x 0.6 inches Weight - 117.0 gr - 4.1 oz Xperia™ X10 mini Compact and smart touchscreen phone Apps. Calls. Web. Or whatever. Four icons in the corners of your home screen. You choose where they'll take you. Docsity.com 25 Xperia™ X10 Everyone. Everywhere. Right where you want them Addicted to friends - Timescape™ Weaving your social web? With Sony Ericsson Timescape™, you have Facebook™, Twitter, your messages, all your mates - in one place. Docsity.com 26 Fun to the core - Mediascape Wanna quench your thirst for fun? Take a sip of Sony Ericsson Mediascape - all your music, videos and photos, just waiting to be enjoyed. Seen that face before? Xperia™ X10 recognizes up to five faces in a photo and automatically stores them under your friends in your phone. Screen - 480 x 854 pixels WVGA 65,536-color TFT touchscreen Memory - microSD™ up to 16GB, 8GB included - Phone memory 1GB * Actual free memory may vary due to phone pre-configuration. Networks - GSM/GPRS/EDGE 850/900/1800/1900 - UMTS/HSPA 900/1700/2100 - UMTS/HSPA 800/850/1900/2100 Available colours - Sensuous Black - Luster White Possible limited market availability. Sizes - 119.0 x 63.0 x 13.0 mm - 4.7 x 2.5 x 0.5 inches Weight - 135.0 gr - 4.8 oz Docsity.com 27 SAMSUNG Location Samsung Main Building, 2-Ka Taipyung-Ro, Chung-Ku, Seoul, Korea Telephone 82-2-727-7114 FAX 82-2-727-7985 Founded in 1969 Representative executives President and CEO Kun Hee Lee Vice Chairman and CEO Yoon-Woo Lee Net Sales 200 billion dollars (Dec.31, 2009) Scope of business Semiconductor products Manufacturing and sale of DRAM/SRAM/NAND-type flash memories, smart cards, MCPs, LCD driver ICs, HDDs and other related products LCD Manufacturing and sale of TFTs, LCDs and other related products Telecommunication Manufacturing and sale of mobile phones, PDAs, equipments for network operators, and other related products Digital media products Manufacturing and sale of LCD TVs, PDP TVs, LCD monitors, laptops, DVD players, digital video cameras, laser printers and other related products Home electronic appliances Manufacturing and sale of air conditioners, refrigerators, washing machines, microwaves and other related product. 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