Marketing Research Project: Conducting Industry Analysis and Data Collection, Summaries of Economic policy

Download Marketing Research Project: Conducting Industry Analysis and Data Collection and more Summaries Economic policy in PDF only on Docsity! MARKETING RESEARCH PROJECT Choose appropriate industry, which you can conduct MR project in class. Your classmates are respondents. Step 1: Think about a possible management problem, which the industry/ company currently meets Step 2: Prepare a research proposal, submit the proposal for teaching assistant (TA) 2 days before class, get an advice for TA and prepare for the research set up in class Step 3: Go field (in class, out class), to collect data Step 3: Analyse data and reporting Step 4: Presentation Scoring criteria: Research proposal: 15% Fieldwork set up: 30% Questionnaire: 20% Report: 25% Presentation 10%