Download Diffusion of Innovation Theory: Terms and Concepts and more Quizzes Communication in PDF only on Docsity! TERM 1 Diffusion of Innovation Theory DEFINITION 1 process by which an innovation is communicated through certain channels over time among the members of a social system. TERM 2 Innovation DEFINITION 2 an idea, object, or practice that is thought to be new by an individual, organization, or community TERM 3 Communication Channel DEFINITION 3 the means of transmitting the new idea from one person to another TERM 4 Social System DEFINITION 4 a group of individuals who together adopt the innovation TERM 5 Innovation-Adoption Categories DEFINITION 5 Innovators, Early Adopters, Early Majority, Late Majority, Laggards TERM 6 Innovators DEFINITION 6 adventurous, like to try new things. the first people to adopt something TERM 7 Early Adopters DEFINITION 7 opinion leaders TERM 8 Early Majority DEFINITION 8 deliberate a little before buying TERM 9 Late Majority DEFINITION 9 more skeptical and cautious about adopting the product, wait for the majority to try it first TERM 10 Laggards DEFINITION 10 tied to the past, like the traditional way, reluctant to try new things TERM 21 Agenda Setting DEFINITION 21 mass media may not tell us what to think, but are effective in telling us what to think abotu TERM 22 Framing DEFINITION 22 someone tells the audience what aspect of the story is important TERM 23 Cultivation Theory DEFINITION 23 television is responsible for shaping viewers' conceptions of social reality. people who watch more TV are moer likely to see the world in the ways in which TV reflects it. TERM 24 Cultural Indicators DEFINITION 24 institutional process analysis, message system analysis, cultivation analysis TERM 25 E-Health DEFINITION 25 use of emerging information and communication technology to improve health and healthcare TERM 26 Higgins et al. DEFINITION 26 positive approach to sexuality. majority of students are satisfied with their sex lives. TERM 27 Three Phases of Research DEFINITION 27 formative research, process research, summative research TERM 28 Campaign Exposure DEFINITION 28 the degree to which audience members have access to, recall, or recognize the intervention TERM 29 Interpersonal Communication DEFINITION 29 characteristics of who talks to or influences whom within the context of campaigns. TERM 30 Measuring Impact DEFINITION 30 measuring the effects, both anticipated and unanticipated, short, and long term, individual and system level of an intervention TERM 31 Dissemination DEFINITION 31 once study is completed, researchers should disseminate the results TERM 32 Advergames DEFINITION 32 a brand-rich environment that merges a video game with advertising TERM 33 Food Advertisements DEFINITION 33 candy and snacks are rated the highest, targeting children most often TERM 34 Child Exposure to PSA's DEFINITION 34 2-7 year olds, 1 every 2-3 days TERM 35 Harris & Bargh DEFINITION 35 healthy and unhealthy diets related to perceive taste of healthy and unhealthy foods. unhealthy foods with more TV exposure perceived taste was better
