Apache Healthy Stores: Promoting Healthier Food Options, Slides of Marketing Management

Download Apache Healthy Stores: Promoting Healthier Food Options and more Slides Marketing Management in PDF only on Docsity! 3 Apache Healthy Stores Intervention   2003–2004   Intervention in six phases   Stocking of healthier food options in large and small stores   Cooking demos/taste tests   Shelf labels (e.g., lower in fat) Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 4 Apache Healthy Stores Intervention   Flyers, posters, educational displays, recipes   Community media—newspaper, radio   Series of many brief contacts Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 7 Culturally Themed Radio Announcements Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 8 Apache Healthy Stores   Process evaluation -  Individual: high dose -  Store: high dose and reach, moderate fidelity -  Community: moderate fidelity and reach Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 9 Component Intervention Comparison Signif. Number of times shopped in intervention store last month 19.0 6.6 p = 0.0001 Attended cooking demo/ taste test 1.7 0.8 p = 0.0209 Heard about program on radio 1.7 0.6 p = 0.0001 Number of foods bought due to shelf label 2.4 0.73 p = 0.0005 Exposure to the AHS Program, n = 176 Docsity.com Impact on Diet—Grams Consumed per Day 100 | lM Vegetables Fruits LF milk Canned fish Healthy cereal Fried foods Ramen noodles Whole milk | Fatty snacks 12 Docsity.com 13 Apache Healthy Foods Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 14 Apache Healthy Foods Timeline   Program evaluation and instrument development capacity building workshop: August 27–28, 2007   Baseline data collection/DPP program evaluation (September 2007– April 2008)   DPP evaluation preliminary results report (November 16, 2007)   Conceptual frameworks for program design and planning capacity building workshop: January 10, 2008   Program modification capacity building workshop (February 25, 2008)   Intervention training (April 3–4, 2008)   Program implementation (April 21–October 31, 2008) Docsity.com 17 Conceptual Model for Sustainability Image source: Apache Healthy Stores program . Johns Hopkins University. Docsity.com 18 Three Study Sites   For all sites: -  JHU provides interventionist training and materials, capacity building as requested, evaluation   Navajo Nation: Special Diabetes Program -  Full partners in development, implementation -  Intervention entirely carried out by SDP staff   San Carlos Apache: Diabetes Prevention Program -  Full transfer of existing program, adaptation and integration of activities (including evaluation) -  Extensive revision of materials, addition of many components -  Intervention primarily carried out by DPP staff   White Mountain Apache tribe -  Partial transfer of existing program -  Program being implemented by Cibecue District Council Docsity.com