History of Social Networks - Lecture Slides | IT 150G, Study notes of Information Technology

Download History of Social Networks - Lecture Slides | IT 150G and more Study notes Information Technology in PDF only on Docsity! History of Social Networks The Social Factor – Ch 1 & 2 What is a Social Network? What does it mean to be social? What is a network? How does this apply to us? In our consideration of the Social Age, Roosevelt’s example is also instructive. Roosevelt found that the best method of effective organization was to speak to the largest number of people possible over the least expensive medium. [The Social Factor, p7] Social networks accelerate standardization of products through their massive influence and buying power. [The Social Factor, p12] Pace of Technology Adoption in the United States 100 Electric Saar Tele 7 [Cell Phone rich | l a __-——~—- : = [Auto |} 7 70% Penetration C_] Industrial Age 13 Information Age % of U.S. Penetration 60 80 Figure 1.4 Number of years for each tectinalogy to penetrate 70 percent of marwat."' What does this tell us? The main thesis of The Social Factor is that three forces led to the revolution we call the Social Age: information overload created during the Information Age, standardization of technology that has commoditized key conduits of communication such as pervasive devices like cell phones, and low-cost two-way Internet communication including wikis and other social networking tools.