HOOTSUITE CERTIFICATION EXAM 2024, Exams of Nursing

Download HOOTSUITE CERTIFICATION EXAM 2024 and more Exams Nursing in PDF only on Docsity! 1 | P a g e HOOTSUITE CERTIFICATION EXAM 2024 WITH ACTUAL CORRECT QUESTIONS AND VERIFIED DETAILED ANSWERS BY EXPERTS |FREQUENTLY TESTED QUESTIONS AND SOLUTIONS |ALREADY GRADED A+ | LATEST UPDATE | NEWEST |GUARANTEED PASS Hootsuite Mobile is useful for teams because of the following functionality: A) Content Library and Online Education B) Search and Assignments C) Approvals and Campaigns D) Campaigns and Content Library E) Assignments and Approvals E) Assignments and Approvals Within Hootsuite Analytics, you can use Widgets/Metrics, which are: A) pre-set displays of Line Charts, Tables, and TreeMaps B) tools for tracking the posts and conversations happening in your area C) executive-level overviews of common, aggregated metrics D) pre-set campaign templates, targeted at specific social media objectives E) individual displays of a specific metric D) pre-set campaign templates, targeted at specific social media objectives To attach an image to your message, press the ______ icon. A) globe B) image C) paperclip D) owly C) paperclip What are two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send? A) Download a 'Past Scheduled' report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties B) Review Past Scheduled calendar view in Publisher for entries colored red C) Regularly check Publisher's 'Rejected' Tab D) Enable email notifications for failed messages under Preferences 2 | P a g e D) Enable email notifications for failed messages under Preferences The Boards feature is: A) where you set the parameters for a Hootsuite social media campaign B) where you set up user-generated content contests C) you undertake audience testing to determine the best Ad product to purchase D) a location search stream, with geocode set for your specific location E) a fully customizable, real-time display of social metrics data E) a fully customizable, real-time display of social metrics data When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by (pick two answers): A) hashtags AND radius around your current location B) a user's profile handle AND their country C) radius around your current location AND people you follow D) search terms AND radius around any location you input A) hashtags AND radius around your current location To share access to a Hootsuite Analytics board with your colleagues you need to: A) use the Share button to share it via email B) all of the above C) use the Share button to auto-populate an internal CRM message D) use the Share button to create a custom owly link which you can then email, or Tweet to them E) use the Share button to create a printer friendly version of the board B) all of the above When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three) A) Selecting the image you'd like to publish B) Including the link you'd like to publish with your image C) Scheduling when your Instagram post should publish D) Posting the text and image to your feed A) Selecting the image you'd like to publish B) Including the link you'd like to publish with your image C) Scheduling when your Instagram post should publish What are three ways you can schedule messages in Hootsuite? Select the three best options: A) Under the Require Approval heading in the Publisher B) From within the Compose Box (manual and auto-schedule) C) From the drop down menu in a search stream (Send to Schedule) D) From within the calendar view in the Publisher E) Using the bulk uploader 5 | P a g e audiences C) Tabs are created under Streams, similar to folders superimposed on individual files D) Streams are for searching out conversations, whereas Tabs are for publishing content to your audiences A) Streams are created under Tabs, sort of like files stored in different folders When using the Compose Box in Hootsuite, what's the purpose of the Social Profile Picker? A) To select the social profiles to which you want to publish your message B) To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard C) To monitor account activity on your social networks connected to Hootsuite D) To create a network specific search stream in the Engagement area A) To select the social profiles to which you want to publish your message Like Organizations, Teams also have different permission levels. Members of a team either have Team Admin permissions or Default permissions. A Team Admin is assigned his or her permission status by: A) a Hootsuite Account Executive or Customer Success Manager B) anyone with Default permissions C) Organization Admins or Super-Admins D) those within existing teams who have Default permissions C) Organization Admins or Super-Admins If you're looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at: A) the Boards feature in Hootsuite Social ROI B) the Overview feature in Hootsuite Analytics C) the Owl View in Hootsuite Insights D) the Overview feature in Hootsuite Metrics E) the Boards feature in Hootsuite Metrics B) the Overview feature in Hootsuite Analytics It's important to ensure you've done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two) A) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format B) Input your messages into a text document using an up to date version of Microsoft Word C) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) D) Convert the document into Hootsuite's .hoot format and upload A) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format C) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) With using the Instagram integration in Hootsuite, you can set up custom search streams to keep track of: A) keywords, geocode searches, popular searches B) specific hashtags, the feeds of specific users, and locations C) posts specific users have Liked, hashtags, locations, popular searches D) hashtags, popular searches, top hashtags by industry, and locations E) locations, comments made on your posts, keywords or phrases 6 | P a g e B) specific hashtags, the feeds of specific users, and locations If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite _______ is an important product area for you to familiarize yourself with. A) Engagement B) Approvals Queue C) Content Library D) Assignments E) Publisher E) Publisher When using the Compose Box in Hootsuite Mobile, which options are available for sending your message? A) Hootsuite Mobile does not allow publishing - only engagement functionality B) Send Now only C) Send Now, Auto-Schedule, or Schedule a custom time D) Send Now or Schedule a custom time D) Send Now or Schedule a custom time To determine the ROI of your social media activities, which Hootsuite product would you use? A) Hootsuite Metrics B) Hootsuite Solutions C) Hootsuite Social ROI D) Hootsuite ROI Calculator E) Hootsuite Analytics E) Hootsuite Analytics When starting a search stream for Vacation Holiday Getaway, put ________ around the text to search for that exact phrase. A) quotations B) @ symbols C) Boolean Operators D) ampersands E) asterisks A) quotations 79) Specifying social network permissions allows a different level of access to particular social media profiles. These permissions can be granted by: A) those with Editor of Admin privileges B) anyone with Default or Editor permissions C) team admins, department admins D) organization super-admins, and admins D) organization super-admins, and admins To manage the social media activities of a team of people within Hootsuite, you'll need to use: A) Account provisioning B) LiftMetrix 7 | P a g e C) Hootsuite Organizations D) Google's Teams Plug-In E) Hootsuite Collaboration feature C) Hootsuite Organizations 81) Say one of your followers leaves a comment on your recent Facebook post; you can't respond until tomorrow and don't want to forget. What's the easiest way to remember to stay on top of this? A) Create a dedicated EverNote Stream, beside the stream in which the message initially appeared B) The 'Assign to Me' function C) Set up a reminder using Hootsuite 'Reminders' D) Hootsuite's 'Notes' feature E) Hootsuite's 'Message extension' feature B) The 'Assign to Me' function Which of the following statements about adding social networks to Hootsuite is false? A) You can connect Hootsuite to any supported social network to which you have account access B) By selecting "Authorize app" you're giving Hootsuite permission to manage a social media account C) You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, and WordPress accounts D) You can link any supported social network to Hootsuite, regardless of whether you have account access D) You can link any supported social network to Hootsuite, regardless of whether you have account access To send a carefully crafted message more than once, you should use: A) Geo-targeted messages B) Hootsuite Drafts C) Hootsuite Profile Picker D) Auto-schedule D) Auto-schedule Hootsuite Assignments allows you to: A) assign specific social messages to certain members of your team B) onboard new team members by assigning them time sensitive training exercises C) assign a branded, trackable URL to an existing IP address D) organize Hootsuite team members into a structure that matches your organization's A) assign specific social messages to certain members of your team Sometimes exchanges within a comment thread can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite let's you quickly create a dedicated ________________ for that conversation to stay on top of the action. A) Auto-Assignment B) Private Message Stream C) Comment Stream D) External Tag E) Geo-targeted auto-response 10 | P a g e A) engagement and ow.ly analytics B) RSS feed input and personal click-through data C) followers' interests and demographics D) posting history and stated search topics D) posting history and stated search topics When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: A) automatically posted to the social network you choose, with a pre-scripted message and a trackable link B) prevented from being posted to your feed C) put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite Administrator D) commented on automatically, with customizable, pre-scripted copy that you input under Preferences ---->RSS Feed ---->Auto-Respond Options D) commented on automatically, with customizable, pre-scripted copy that you input under Preferences ---->RSS Feed ---->Auto-Respond Options What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? A) boards include a qualitative analysis report indicating what you should do more of (and less of) B) boards analyze a team member's Hootsuite activity (engagement, publishing) to pull out the metrics that are most valuable to them C) boards feature a built-in ROI calculator that grade your company's social activities relative to your defined social media objectives D) boards provide your colleagues with continuous access to real time data, whenever they want it D) boards provide your colleagues with continuous access to real time data, whenever they want it When you share a Board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the Board to fine- tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: A) 'Default' B) 'Custom' C) 'Unlimited Permissions' D) 'Super-Admin' E) 'Can Edit' E) 'Can Edit' How many Super-Admins does Hootsuite recommend having in place in a Hootsuite Organization? A) At least two super admins in case one of them forgets their password, or leaves the company unexpectedly B) It's recommended that you have one Super-Admin for every social network connected to your Hootsuite account C) You are only permitted to have one Super-Admin at any given time D) The number of Super-Admins should always equal the number of seats available in your Hootsuite Plan type 11 | P a g e A) At least two super admins in case one of them forgets their password, or leaves the company unexpectedly A _________________ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions. A) gold star team member B) team admin C) software engineer D) board of directors E) super admin E) super admin Let's say you attach four images to accompany an imprtant tweet that you've composed in the Hootsuite Compose Box. On Twitter, the images will appear in your audience's stream as: A) A collage format, with full size images B) A series of 4 full size, but individual tweets (with the tweet copy appearing above the first image of the series) C) Part of their Image Gallery D) As thumbnails, which your audience can quickly expand at their direction A) A collage format, with full size images By analyzing your ____, Hootsuite's Suggestions feature suggests a week's worth of messages relating to your interests that you can schedule into your publishing calendar A) posting history and stated search topics B) followers' interests and demographics C) RSS feed input and personal click-through rate D) engagement and ow.ly analytics A) posting history and stated search topics Hootsuite lets you "geo -target" your Tweets by country, which is useful for: A) avoiding overwhelming audiences in non-target countries with irrelevant content B) filtering all tweets coming out of a specified country by keyword C) searching geographical regions for mentions of your brand. D) auto-localizing your tweeted content to the dominant language in that region C) searching geographical regions for mentions of your brand. Say you're assigning an incoming Tweet to a member of the sales team - what's the most efficient way to provide them with context about how to handle the tweet? A) Send the team member a Twitter Direct Message using the Hootsuite Compose Box B) Use Hootsuite's 'Send to Email' functionality in the Engagement View C) Include a personalized note alongside the Assignment D) Send the team member a Direct Message using Hootsuite Cha C) Include a personalized note alongside the Assignment 12 | P a g e Hootsuite's content library allows employees to: A) purchase royalty free stock images for use in social campaigns B) keep a record of all incoming social messages from fans and followers, as well as reponses C) easily share pre-approved messaging and visuals to the networks connected to their dashboard D) share content automatically from trusted websites and blogs E) select relevant news stories to share from a bank of content automatically curated according to previous publishing history C) easily share pre-approved messaging and visuals to the networks connected to their dashboard It's important to ensure you've done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two) A) Convert the document into Hootsuite's .hoot format and upload B) Input your messages into a text document using an up to date version of Microsoft Word C) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format D) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) C) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format D) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) When you conduct an audit of your Hootsuite organization, a security-related best practice is to ________________________. A) flag users who have not connected their personal social networks to Hootsuite B) revoke access for those users who no longer need it C) ensure all team member have submitted their biometric thumbprints D) flag users who have connected their personal social networks to Hootsuite E) reset all users permissions to default and then re-assign settings on an as-needed basis B) revoke access for those users who no longer need it D) flag users who have connected their personal social networks to Hootsuite Only ____________________ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded. A) an authorized Hootsuite representative B) gold star team members C) super admins and admins D) platinum and gold team members E) team admins E) team admins Within a Hootsuite Organization, we recommend setting the default permissions of a new employee to ____________ so they can monitor your dashboard activity as they learn about the company's social media strategy and presence, before being granted a higher level of access. A) read only B) unlimited 15 | P a g e B) Hootsuite Publisher C) Content Library D) Message Approvals E) Suggested Content C) Content Library Why would you use the 'Assign to Me' function in the drop down menu of an incoming message? A) to enter the message into Hootsuite's 'Message extension' feature, which provides guidance on how to respond to tough messages B) you can only assign messages to other team members; for a message to be assigned to you, it would need to be done by another team member. C) for social teams with just one person, it's a required step for entering the message into an approvals queue D) it's an easy way to remind yourself to respond to that social message later D) it's an easy way to remind yourself to respond to that social message later ____________________ can also be activated for certain Enterprise campaign types, so enable it if you're concerned about bots or spam. A) Hootsuite Spam Detect B) Ad Blocker C) Google Recaptcha D) Hootsuite Bot Blocker E) DNS Verified Identity C) Google Recaptcha 124) It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) it's a required step for posting anything to a social network C) you may not want every team or member to have access to every social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box C) you may not want every team or member to have access to every social network Within a Hootsuite Organization, a _____________ is the person responsible for determining the hierarchical structure that will be used within the Hootsuite dashboard. A) software engineer B) IT lead C) super admin D) team Lead E) Board of Directors C) super admin Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ A) Streams B) Publisher C) Search and Settings D) Teams and Assignments E) compose box 16 | P a g e E) compose box Why would you want to save a message as a draft in the Hootsuite Compose Box? A) to provide your entire team with approved messaging to support a campaign B) To send a carefully crafted message more than once C) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin D) To provide a new team member with "in-dash" feedback on social messaging they have composed B) To send a carefully crafted message more than once To generate time metrics based on tags you need to: A) assign a unique tag to each member of your team. B) do nothing. Tags are applied automatically. C) label all messages in with tags in batches at the end of a 24 hour cycle. D) apply a tag to either the inbound message or your outbound response. D) apply a tag to either the inbound message or your outbound response. ) In order for employees to use Hootsuite Amplify, they must first: A) be added to the Human Resources Team within Hootsuite Organizations B) find content in the Content Library they want to upvote C) download the Amplify app from the App Store D) have published content on their personal networks with a minimum of 1000 impressions E) be given security clearance by an authorized Hootsuite representative C) download the Amplify app from the App Store When creating a campaign in Enterprise Campaigns, what option(s) do you have regarding where the campaign will live? A) on its own microsite, a separate tab on your Facebook Page or live on an existing webpage B) embedded within your company's webpage C) in a dedicated microsite D) on a separate tab on your Facebook Page or Twitter Page, and/or a header on your LinkedIn Company Page E) in the sidebar menu of your LinkedIn Company Page, as a Tab on your Facebook Page, or on a dedicated microsite A) on its own microsite, a separate tab on your Facebook Page or live on an existing webpage To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag B) compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store C) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for 17 | P a g e the new store D) set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located C) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store If you want to categorize outgoing and incoming social messages according to topic the best Hootsuite feature to employ is: A) internal post-tagging B) internal hashtags C) hootags D) Content Library E) messaging bookmarks A) internal post-tagging Under the __________________ in Enterprise Campaigns, you can add custom copy that will appear each time someone shares your campaign on their social networks. A) Engagement section B) Social Sharing Tab C) Miscellaneous section D) Publisher Tab E) Customization Tab B) Social Sharing Tab Time metrics available for the Assignments Board are: A) Assign Time, First Response Time, Return Time, Refractory Time B) Pick Up Time, First Response Time, Handling Time, Resolution Time C) Pick Up Time, Return Time, Handling Time, Resolution Time D) Assign Time, Return Time, Received Time, Resolution Time D) Assign Time, Return Time, Received Time, Resolution Time Team metrics are available to: A) All Team Admins for all teams B) Team Admins for the team to which they are assigned C) Teams Admins and Team Members D) All Super Admins for all teams B) Team Admins for the team to which they are assigned The Boards feature is: A) where you set up user-generated content contests B) where you set the parameters for a Hootsuite social media campaign C) a fully customizable, real-time display of social metrics data D) you undertake audience testing to determine the best Ad product to purchase E) a location search stream, with geocode set for your specific location C) a fully customizable, real-time display of social metrics data When you add a new user to your Hootsuite organization, a best practice is to require them to ______________________. A) update their profile with a clear headshot and title 20 | P a g e Hootsuite Amplify supports an employee advocacy strategy by: A.) letting employees "upvote" content they feel should be publishing by their company B.) surfacing high engagement content that employee's share on their personal networks C.) making it easy for employees to share approved company content to their personal social profiles D.) letting trusted employees connect their personal blogs directly into their company's Hootsuite RSS feed E.) efficiently alerting employees to relevant internal job opportunities C.) making it easy for employees to share approved company content to their personal social profiles Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________. A.) efficient onboarding of new Super-Admins or Admins B.) a greater risk to your company's security the security of all company data once someone has left the organization C.) an open standard data format for exchanging authentication and authorization data D.) the need to maintain multiple credentials for multiple services C.) the security of all company data once someone has left the organization To share access to a Hootsuite Analytics board with your colleagues you need to: A) use the Share button to share it via email B) do all of these C) use the Share button to auto-populate an internal CRM message D) use the Share button to create a custom owly link which you can then email, or Tweet to them E) use the Share button to create a printer friendly version of the board B) do all of these Why is it important to connect your social networks to Hootsuite? A. You cant do anything in Hootsuite without performing this step first B. It provides enhanced analytics data C. Without it, you'll only be able to listen to conversations, but not respond D. Without it, you'll only be able to publish messages, but not engage with your audience A. You cant do anything in Hootsuite without performing this step first What is the most popular and loved feature of Hootsuite? A social media analytics and metrics B the ability to schedule and publish messages to multiple accounts at once C geo-locating conversations and geo-targeting messages D the ability to automate all your social media activities 21 | P a g e B the ability to schedule and publish messages to multiple accounts at once Which of the following statements about adding social networks to Hootsuite is false? A You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts. B You can link any supported social network to Hootsuite, regardless of whether you have account access. C You can connect Hootsuite to any supported social network to which you have account access. D By adding an account you're giving the Hootsuite platform permission to manage that account. B You can link any supported social network to Hootsuite, regardless of whether you have account access. To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) Choose ALL answers that apply. A the compose box B tools drop down menu C Streams view D quick search E account & settings / user profile C Streams view & E account & settings / user profile Which of the following is not a feature of Hootsuite? Choose only ONE best answer. A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) B the ability to schedule and publish messages to multiple accounts at once C the ability to monitor conversations and engage with your audience across multiple social networks 22 | P a g e D geo-locating conversations and geo-targeting messages A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook? Choose only ONE best answer A Composer B Streams C Content Library D Impact E Assignments A Composer If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: Choose only ONE best answer. A RSS Feed B Compose box C Publisher D Hootlet E Assignments D Hootlet Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. (pick two) Choose ALL answers that apply. A 25 | P a g e Choose ALL answers that apply. A people you follow B radius around any location C search terms D hashtags E a user's profile handle F the country from which tweets were published B radius around any location C search terms D hashtags To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. Choose only ONE best answer. A published comments B search C YouTube engagement D replies E moderate A published comments Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? Choose only ONE best answer. A Hootsuite campaigns B 26 | P a g e bulk composer C content library D auto-schedule E calendar view in the Publisher B bulk composer To send a carefully crafted message more than once, you should use: Choose only ONE best answer. A geo-targeted messages B auto-schedule C Hootsuite drafts D duplicate message E Hootsuite profile picker C Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: Choose only ONE best answer. A put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite administrator B automatically posted to a social network, with a pre-scripted message and a trackable link C commented on automatically, with customizable, pre-scripted copy that you input under your RSS Feed preferences D blocked from your feed B automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? Choose only ONE best answer. 27 | P a g e A Hootsuite Analytics B Hootsuite Solutions C Hootsuite ROI Calculator D Hootsuite Metrics E Hootsuite Social ROI A Hootsuite Analytics Within a Hootsuite Analytics Report, you can add a tile, which is: Choose only ONE best answer. A a tool for tracking the posts and conversations happening in your area. B a pre-set campaign template, targeted at specific social media objectives. C an executive-level overview of common, aggregated metrics. D an individual display of a specific metric. E a pre-set display of line charts, tables, and tree maps. D an individual display of a specific metric. A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three) Choose ALL answers that apply. A total clicks B clicks by country C handling time D reaction topics E first response time 30 | P a g e C) campaigns, each of which are targeted at a social media objective or goal D) Widgets/Metrics, which are individual displays of a specific metric E) templates, which are individual displays of a specific metric D) Widgets/Metrics, which are individual displays of a specific metric Hootsuite Mobile gives you access to: A) Publisher, Comments, Compose Box, Search, Insights B) Streams, Campaigns, Search, Insights, Settings C) Publisher, Streams, Campaigns, Insights, Settings D) Streams, Content Library, Insights, Search and Settings E) Streams, Publisher, Compose box, Search and Settings E) Streams, Publisher, Compose box, Search and Settings When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two) A) A team member needs to press 'Accept' to an accompanying personalized note in order for it to enter into their queue B) To explain to a team member why you chose them to handle it C) You aren't able to provide personalized notes along with an Assignment D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer) B) To explain to a team member why you chose them to handle it D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer) When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos A) 24 B) 240 C) 5 D) 100 A) 24 When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles? A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile B) to publicly display that you've included them in an Instagram List - which can be helpful for forging connections with key influencers C) to keep track of who has unfollowed you D) so you can track the conversations happening in your area and efficiently connect with potential new customers E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile 31 | P a g e There are several ways you can schedule messages in Hootsuite. Which of the following doesn't belong? A) From within the Compose Box (manual and auto-schedule) B) Using the bulk uploader C) From within the calendar view in the Publisher D) From the drop down menu in a search stream D) From the drop down menu in a search stream It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) you may not want every team or member to have access to every social network C) it's a required step for posting anything to a social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box B) you may not want every team or member to have access to every social network Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box C) Publisher Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like how often people can submit entries. When you're getting started, a good rule of thumb is to: A) Hootsuite Campaigns sets this number automatically for you; it's not user-specifiable B) let people submit only one entry for the life of the campaign; allowing more may put you in breach of a social network's Terms of Service agreement C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign D) let people submit as many entries as they wish; this will engage your most motivated contestants C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store B) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag C) compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store D) set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located 32 | P a g e A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store Hootsuite Publisher is an area of the dashboard that gives Social Media Managers: A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them B) insights into publishing analytics, such as click throughs, impressions, and CPCs C) metrics data around social messaging activities D) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them _______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts. A) Suggestions B) Content Library C) Hootlet D) Conversations E) Insights A) Suggestions When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: A) turning on the Approvals Queue, which would require Admin approval of each RSS Feed post B) specifying under Preferences ---->RSS Feed the audience types who should C) receive the RSS feed updates (e.g., by age, gender, occupation, etc) D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour E) specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour When selecting a campaign type in Hootsuite Campaigns, you'd use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer. A) Sign Ups, Like Gate/Age Gate B) Offers, Forms C) Social Promotions Builder, Social Media Campaigns Builder D) Social Sweepstakes, Sign Ups E) Social Sweepstake, Entry Form D) Social Sweepstakes, Sign Ups Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. A) the Metrics module in Hootsuite Social Data B) the Insights feature of Hootsuite Analytics 35 | P a g e C) change Plan Type, remove employees from the org structure, grant Admin status to other Team Admins D) handle billing, control all permissions settings, and grant super admin status to other members of the organization A) edit team settings and add or remove team members and social networks Hootsuite Organizations is: A) a tool for collaborating as a team to manage social media activities B) a network of partner companies who make apps for the Hootsuite platform C) a consulting service provided by Hootsuite to Enterprise clients D) the Hootsuite umbrella company E) a consortium of companies who own the internet A) a tool for collaborating as a team to manage social media activities Why would you want to save a message as a draft in Hootsuite? A) To send a carefully crafted message more than once B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin C) To provide your entire team with approved messaging to support a campaign D) To provide a new team member with "in-dash" feedback on social messaging they have composed B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: A) Assignments Feature B) Publisher C) Hootlet D) RSS Feed E) Compose Box C) Hootlet What is the most popular and loved feature of Hootsuite? A) The ability to schedule and publish messages to multiple accounts at once B) Social media analytics and metrics C) Geo-locating conversations and geo-targeting messages D) The ability to automate all your social media activities (i.e., Autopilot functionality) A) The ability to schedule and publish messages to multiple accounts at once You can do the following actions in the Hootsuite Compose Box, except: A) convert a web address into a shortened, trackable owly link B) search for mentions of your company name C) track character count limits for the social networks your posting to D) schedule when your message should publish E) pick the social profiles to which you want to publish your message 36 | P a g e B) search for mentions of your company name When using the Instagram Integration in Hootsuite, we recommend setting up a __________________ so you can easily acknowledge those who support your brand by liking and commenting on their posts. A) username search with your IG handle B) keyword search stream with phrases used to search for your company C) hashtag search stream for your branded hashtag D) dedicated tab for your Instagram friends and followers E) location search stream, with geocode set for your specific location C) hashtag search stream for your branded hashtag Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower A Vanity URL in Hootsuite is: A) one that contains a custom domain suffix, such as .io .ly .ing .love B) a set of re-direct links provided to your organization's administrator by Hootsuite C) One web address within a larger pre-determined set of commercially available domain names associated with a certain industry segment D) a customizable, branded URL that also let's you track click through statistics D) a customizable, branded URL that also let's you track click through statistics The purpose of the social profile picker in the Compose Box is to: A) select or deselect your existing social networks you'd like to connect to with your Hootsuite account B) select the social networks you'd like to monitor for activity relevant to your brand C) pick the social networks for which you'd like to generate a statistics report about your publishing efforts D) identify the social networks to which you'd like to publish your message D) identify the social networks to which you'd like to publish your message There are three permission types at the organizational level within Hootsuite: A) Executive, Administrator, Standard B) Super Admin, Admin and Default C) Super-Admin, Manager, Employee D) Standard, Expedited, Super Admin E) Ringleader, Foot Soldier, Jester B) Super Admin, Admin and Default To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) 37 | P a g e A) Navigation Bar B) Engagement view (also known as streams view) C) Account View/User Profile D) Compose Box E) Quick Search B) Engagement view (also known as streams view) C) Account View/User Profile ___________________ allows you to assign specific social messages to certain members of your team, ensuring the message reaches most appropriate person to respond. A) Hootsuite's Assignments' functionality B) Message Analytics C) Hootsuite's 'Team Flow' feature D) Approvals Queue E) Internal Tagging feature A) Hootsuite's Assignments' functionality What is the main benefit of using Hootsuite to interact with your social media audiences, rather than doing so natively from the social networks themselves? A) When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions. B) Hootsuite allows you to see the contents of private profiles, providing more thorough and accurate customer insights C) Hootsuite provides deeper insights into users' profiles than is found on the networks themselves D) Hootsuite more accurately estimates the dollar value of a Like, Share, and Retweet E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following features of the Compose Box simultaneously: A) "Geo-target" Tweets by country, tweet multiple images in a gallery format, save a tweet as a draft for future re-use B) Assign a tweet from an important attendee to your colleague for response, bulk upload multiple promotional messages for the event with a .csv file, "geo-search" for mentions of your event hashtag C) Auto-schedule important messages, shrink long links into owly links, track click through rates for owly links D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: A) Hootsuite campaigns 40 | P a g e To monitor account activity on your social accounts connected to Hootsuite. *To select the social profiles to which you want to publish your post. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network-specific search stream in the Engagement area. In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? 5 Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns *Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives Name the area pictured in the Hootsuite Mobile App 6 (Photo) Composer Streams Insights *Publisher Inbox Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 7 ? The App Directory area The Composer area The Boards and Streams area *The content library area Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? 8 Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library 41 | P a g e *Install the Google Cloud app from the Hootsuite App Store to access the assets directly Use the Share button in Google Drive to export the images to Hootsuite Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 9 *Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead *Ask the owner of the Facebook Page to add you as an Admin or Editor to their page _______ are created within ________, similar to how you create individual files within a broader file folder. 10 ? Libraries; Engagement *Streams; Boards Engagements; Publisher Arrows; columns Tabs; social networks Which of the following is not a benefit of publishing to Instagram using Hootsuite? 11 Scheduling and rescheduling multiple posts in advance *Adding location tags and swipe-up links to your post from within the Composer Reviewing Instagram analytics alongside metrics from your other social accounts Viewing comments on your Instagram content in the same window as engagements on your other social accounts. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 11 Profile metrics for Personal Instagram accounts require 10K+ followers *You can publish directly to Instagram without using your phone or the Instagram app Business profiles allow you to upload videos that are more than 60 seconds long Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 42 | P a g e 12 *Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks' native AI functionality.) Hootsuite has an 'auto-engagement' feature that interacts with your followers See the visual below. Why is the action being taken here important? 13 (Photo) Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Publishing messages is how you'll engage your audience. Running reports is a vital part of demonstrating ROI. *Without adding social networks, you can't take any actions within the Hootsuite dashboard. Which description below best describes the action being performed here? 13 (Photo) Composing a post for your audience *Adding a social account to Hootsuite Sharing account permissions with your team Creating a search stream Scheduling a post Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? 14 (Photo) Search for hashtags or keywords Retweet and like Like and reply Publish an outgoing post with photos *Send a direct message to a user Geo-search streams are used to help you find social media conversations relevant to your brand that are happening 15 ? on specific social networks 45 | P a g e Produce AI-generated SEO positive copy, to maximize the capture of search traffic *schedule up to 350 posts at once, including existing scheduled posts send out hundreds of personalized direct messages to your Twitter and LinkedIn followers To get the most out of using Instagram Business Account with Hootsuite, what must you do first? 24 *Connect your Instagram Business account to your Facebook Business Page in Hootsuite Satisfy Hootsuite's Influencer criteria when signing up Create a brand new Instagram Business account, specifically to be used in Hootsuite Populate your Instagram account with a bio, profile picture, and at least 5 images or videos Go to Instagram natively and tap the Hootsuite icon in your settings Within Hootsuite Analytics, you can add a report template, which is 25 (BOX) *a preset collection of tiles, organized by social network a tool for building social posts out of previously published posts *an individual display of one specific metric. a set of automation triggers for paid social advertising a tool for monitoring the social media conversations happening in your area. The Reports section in Hootsuite Analytics is 26 where you connect social media accounts to Hootsuite *a fully customizable, shareable display of your social accounts' metrics a location search stream, with geocode set for your specific location where the API cord plugs in where you undertake multivariate audience testing to determine optimal ad placement where you set the parameters for a social media campaign Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two) 27 (BOX) *Use a 24-hour clock format (e.g., 17:00) convert the document into Hootsuite's .hoot format and upload Input your posts into a text document using an up to date version of Microsoft Word *Use a supported format for the time/date (e.g., 11/22/2020) Ensure your calendar is connected to Hootsuite via API Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: 28 (photo) 46 | P a g e In the Promote area, for editing paid ads. In the Composer, after selecting a photo to post. Under "Edit Asset" in the Content Library. *All of the options in this list Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? 29 ? *Sidebar; center Settings; Streams Nav-panel; dashboard Header; Sidebar The Post Performance area within Hootsuite Analytics is the best place to 30 get a professional critique of your social media strategy *review metrics for your published posts, by network produce a pie chart of your social share of voice build social posts out of previously published posts receive insights into our dystopian future With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? 31 Message Approvals Drafts *Assignments Inbox Analytics To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: 32 create and copy a custom owly link which you can then share open a printer friendly version of the board auto-populate an internal CRM message *Enter their name or email address 47 | P a g e In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post? 33 Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) *Inserting an image from an Instream Tweet Uploading it directly from your computer Picking an image from the Media Library What is the most popular feature of Hootsuite? 34 ? Social media analytics and metrics. *Scheduling and publishing messages to multiple accounts at once Geo-locating conversations and geo-targeting messages. Automating all your social media activities. Which of the options below best describe the action being undertaken in the visual? 35 Creating a Hootsuite Analytics board around mentions. Adding a new Hootsuite user to your Twitter account. Adding a stream to publish Twitter messages. *Creating a stream to search a network for specific terms. Why would you want to add someone to a Twitter list in Hootsuite? 36 to boost the SEO of your Twitter posts to block them from commenting or re-sharing your posts to send targeted direct messages in bulk to group together your published tweets by topic for easier reference *to create a focused feed of similar users such as industry influencers, advocates, or competitors Hootsuite Publisher is an area of the dashboard where users can 37 ? Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs. track response times to incoming social posts to better determine Social ROI. 50 | P a g e Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite's geo-search functionality *Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client You're leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Dashboard Comprehension Questions (BOX) ? Hootsuite Composer Hootsuite's Drafter Integration Google Cloud Hootsuite Planner Hootsuite Alerts Hootsuite Mobile App Amplify Say you're a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply Dashboard Comprehension Questions Hootsuite Inbox Streams (e.g., Search Streams, Published Posts) Reports in Hootsuite Analytics Hootsuite Composer *All of these Hootsuite Planner what are the two reasons why its important to share your hootsuite analytics data with other members of your team 1. to guide your team's social media tactics to do more of what's working 2. to demonstrate the ROI of your social media efforts to more social leadership in your company one benefit to using the post performance area within hootsuite analytics is that you can sort posts by shares, engagement rate, reach, comments 51 | P a g e unlike a twitter geo-search, which is based on a specific geo code, Instagram's location search uses a list of approved, global locations which of the options below best describe the action being undertaken in the visual creating a stream to search a network for specific terms when using the hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself- which is it? publishing the image to your Instagram account which of the following is not a metric type generate by the overview metrics module in hootsuite analytics share of voice when using a RSS feed within hootsuite, you can limit that amount of content being automatically pushed out to your followers by setting the frequency the hootsuite checks for new content to once a day, rather than once an hour sometimes exchanges within a comment thread can be very long and hard to keep track of. if a particular thread is too important to miss, hootsuite lets you quickly create a dedicated ___ for that conversation to stay on top of the action comment stream which of the following is not a benefit of using hootsuite analytics highly accurate estimates of the monetary value of each like, retweet, share, and new follower what are the two best practices for discovering whether a message you've scheduled with hootsuite has failed to send enable email notifications for failed messages under "preferences", review the " past scheduled" calendar view in publisher for entries colored red when using the hootsuite planner feature, the fastest way to compose a new message is to click on a time slot and choose new post/new pin in the composer, there are 3 ways you can attach an image, which of the following is not an option for attaching an image insert an image from an instream tweet unlike the overview module in hootsuite analytics, which offers one set of aggregated analytics data, ___ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization the reports feature 52 | P a g e when using hootsuite to publish to Instagram there are some types of posts that require using the "mobile notification workflow" which involves a few additional steps. pick the post type below that does not require using the "mobile notification workflow" image posted to a business account its important to ensure you've done the following steps when scheduling messages using the hootsuite bulk compose feature input the date in month, day, year or day, month, year formant ensure you use a 24-hour clock format conversations on twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. ___ are a great way to group together similar people and topics in twitter so you can focus on activity within a group without distractions twitter lists within a hootsuite analytics report, you can add a tile, which is : an individual display of a specific metric a vanity URL in hootsuite is best described as: a customizable, branded URL that also lets you track click-through statistics when onboarding new team members in hootsuite analytics we recommend ____ to reduce the risk that something is changed incorrectly or accidently sharing reports in read only form after you've uploaded messages into hootsuite using the bulk compose feature, where would you go to review and make edits to those messages planner hootsuite publisher is an area of the dashboard that gives social media managers: the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them when using composer, what's the purpose of the social profile picker to select the social profiles to which you want to publish your message which description below best describes the action you would undertake in this dialog box adding an Instagram account to hootsuite select the 4 features that are available on the hootsuite mobile planner, streams, compose, inbox and settings 55 | P a g e a report in hootsuite analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of tiles which are individual displays of a specific metric publishing to pinterest with hootsuite saves time because you can schedule and post to multiple accounts and boards at the same time what best describes the benefit of using hootsuite, as compared to engaging natively from specific social networks hootsuite lets you monitor and engage with all you social networks in one place, decreasing the risk of missing an important engagement opportunity which of the following is not a feature of hootsuite the ability to full automate your social media marketing activities lets say you draft a message in hootsuite, but then want to create several variations of that message, without altering the original. which of the following actiosn would you take duplicate a draft the data shown in the post performance area within hootsuite analytics is updated for the first ___ that a post is live 31 days the purpose of the social profile picker in composer is to identify the social networks to which you'd like to publish your message when using hootsuite's bulk composer, all messages must be scheduled at least ____ ahead of when you plan to import the CSV file into hootsuite 10 minutes when it's time to publish an Instagram message to a personal Instagram account, how does the hootsuite mobile app alert you that its time to press the publish button in the Instagram app push notification Hootsuite mobile is useful for teams because of the following functionality assignments and approvals anything you want to do in hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. which of the following is not a feature you'll find the sidebar notifications the reports feature in hootsuite analytics is a fully customizable, real-time display of social metrics data 56 | P a g e what's the difference between a stream and a tab streams display content from your social networks, and tabs house a collection of streams which of the following is not an action you can perform in the pictured area of the hootsuite dashboard save a composed message as a draft geo-search streams are used to help you find tweet and twitter conversations relevant to your brand that are happening in specific physical locations or regions which of the following actions cannot be done in the hootsuite planner feature perform a geo-search when using hootsuite's mobile notification workflow to publish image to your personal Instagram account, which step do you need to complete on your phone publishing the image to your Instagram account if you need to keep track of a large number of published or scheduled messages sent o a variety of social networks, hootsuite ___ is an important product area for you to familiarize yourself with publisher to determine the ROI of your social media activities, which hootsuite product would you use? hootsuite analytics with hootsuite's mobile app you can sharer ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whome streams to access the hootsuite app directory, go to the launch menu there are severeal ways you can schedule new messages in hootsuite. which of the following doesn't belong from the drop down menu in a search stream the hootsuite analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. for example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. why would this be a benefit to put your analytics results in a more historical perspective overview and reports are modules within which hootsuite product hootsuite analytics 57 | P a g e you can do all of the following actions in the composer, expect: search for mentions of your company name by setting a team member's permission to 'can edit' on a report in hootsuite analytics, you are granting them: full editing rights to that report when using the composer in hootsuite's mobile app, which options are available for sending your message? send now, auto-schedule, or schedule a custom time when composing messages in hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration assign the message to a social network the team or team member manages, then click 'save draft' ___ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate search streams the hootsuite bulk composer allows you to: schedule up to 350 messages at one time, including existing scheduled messages when you add an RSS feed to hootsuite's publisher, posts from blogs and websites you designated will be: automatically posted to the social network you choose, with a pre-scripted message and a trackable link in hootsuite analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report reports provide your colleagues with continuous access to real time data, whenever they want it let's say you're creating a search stream in your hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. how do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase quotation marks around the phrase to share access to a hootsuite analytics report with your colleagues you need to use the share button to: share it via email the best place to search for free (and paid) software for customizing your hootsuite dashboard to your exact business need in called the: app directory 60 | P a g e Content Library D Impact E Assignments A Composer If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: Choose only ONE best answer. A RSS Feed B Compose box C Publisher D Hootlet E Assignments D Hootlet Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. (pick two) Choose ALL answers that apply. A owly links are prioritized by social networks B owly links provide higher resolution previews of the webpage being linked to C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs E owly links are perceived as more trustworthy than regular URLs C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs 61 | P a g e When publishing to Pinterest from Hootsuite, you must include two items, which are: Choose only ONE best answer. A a target audience and a link B a caption and a photo C a photo and a link D a scheduled time and a photo C a photo and a link Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite. Choose only ONE best answer. A Mobile Notification B Direct Publishing A Mobile Notification When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? Choose only ONE best answer. A text message B calendar reminder C email D push notification E a gentle owl hoot D push notification The following features are accessible on Hootsuite Mobile: 62 | P a g e Choose only ONE best answer. A Streams, Content Library, Insights, Search, and Settings B Publisher, Comments, Compose Box, Search, and Insights C Publisher, Streams, Campaigns, Insights, and Settings D Streams, Publisher, Compose box, Search, and Settings D Streams, Publisher, Compose box, Search, and Settings Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: Choose only ONE best answer. A App Directory B Add-ons C Hootsuite Plug-ins D Hootsuite Library E Hootsuite App Store A App Directory When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three) Choose ALL answers that apply. A people you follow B radius around any location C search terms D hashtags E a user's profile handle F the country from which tweets were published 65 | P a g e Within a Hootsuite Analytics Report, you can add a tile, which is: Choose only ONE best answer. A a tool for tracking the posts and conversations happening in your area. B a pre-set campaign template, targeted at specific social media objectives. C an executive-level overview of common, aggregated metrics. D an individual display of a specific metric. E a pre-set display of line charts, tables, and tree maps. D an individual display of a specific metric. A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three) Choose ALL answers that apply. A total clicks B clicks by country C handling time D reaction topics E first response time F # of LinkedIn status updates A total clicks B clicks by country D reaction topics With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. Choose only ONE best answer. A 66 | P a g e content libraries B message approvals C streams D Publisher calendars E campaigns C streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? Choose only ONE best answer. A posts B share of voice C engagement D owly traffic E followers B share of voice When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos. Choose only ONE best answer. A 0 B 24 C 10 D 240 67 | P a g e A 0 brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ photos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) website field to place a video ad over youtube videos, which option would you choose a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers enable automatic publishing of a 60-second preview of the video in your feed 70 | P a g e the best method for determining future social media targets is to establish benchmarks. you can do this by _____ extrapolating data from past efforts to estimate future success social media objectives should adhere to the SMART framework instant experience is a paid advertising feature on Instagram configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. to use instant experience, you'll need to create your ad in ______ facebook a social meida content calendar should be broken down into 2 major sections: your ____ which could contain items such as campaign starts, influencer takeovers and new blog posts, and a more fine-grained ___ which could be a detailed schedule of every post for each of your social network larger monthly calendar;weekly calendar to grow your community on twitter, it is suggested that you should monitor conversations related to your industry and follow people whose interests align with what your community offers community building on LinkedIn by organization with LinkedIn pages can grouped into three main categories establishihng an employee network, growing followers of your linkedin page, and buidling active linkedin groups in order to cement positive relationships with your brand advocates on twitter, you should engage with their online content and give public shout outs to recognize their support if you're using paid advertisements on twitter, and want more people to see your tweets, what's the best campaign types to use awareness an example of an 'earned' social media tactic generating positive conversiaotns on soical around your products or services sparking word of mouth recommendatiosn from previous customers forging mutually beneficial influencer relationships encouraging employees to amplify your organization's soical content on their presonal soical channels social media tactics tend to fall into 3 categories paid, owned, earned 71 | P a g e you should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company false LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. this ad type is called sponsored inmail what are the length restrictions when posting video content to the main feed of your Instagram account 3 to 60 seconds identifying and defining ____ for the calendar year is essential when planning your social media activity key dates and timelines one benefit to having an employee advocacy program is that social prioritize messages from individuals over those sent by organizations tools like hootsuite amplify can make running an employee advocacy program easier by allowing you to _____ monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocaes dialy updates of relevant new articles that they should share if you're editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use highlights your social content strategies should vary by network. for example, your post frequency and volume can be much larger on _____ than other networks. this makes _____ a great place to post the same piece of content multiple times and recycle evergreen content twitter which of these is not a best practice for increasing engagement on LinkedIn posts include 10+ hashtags in your posts a key part of running a business blog is ensuring its content is easily discoverable. make sure all your posts are ____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL SEO Friendly? 72 | P a g e why should social media managers begin the budgeting process for their social marketing program well before final budget numbers are settled? to make the most persuasive and data-driven case possible for influencing how much will be awarded when it comes to creating video for your social channels, which of the following is not a best practices since video will be consumed on mobile, record videos using mobile as well the key question you want to keep in mind while undertaking a social media audit is: What value is your organization adding to your customers through social media now vs _____ the value you want to be adding carrying out social media marketing without a ___ could result in posts that are unbalanced in tone, subject matter, or purpose. organizations wihtout this plan will find It more difficult to achieve social media goals and maintain an effective cadence with their posts content strategy when thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about? someone who can contribute their trusted insight to your community a social media manager for athene suites hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. the best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. which term best describes these photos user-generated content when plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn't exceed ____ of your overall content mix roughly 1/3rd when drafting your social media posts, always aim to end them with a clear call-to-action cover photos have a prominent location in your social media profiles, so you should use this space strategically - for example, it's a great place to ______ announce new product releases or generate interest in upcoming events when running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. which of the following is not a common metric that program managers will look at? % decrease in cost per click and cost per impression in Instagram stories, you can add up to 10 text hashtags to support discoverability. what are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? 75 | P a g e owned tactics a key tool to achieving your social marketing goals is a strong ____ which acts as a game plan for coordinating, creating and distributing your organization's _____ content strateyg: content ____ let you segment your company offerings by target market and are a great way to focus on different product separately so you con modify positioning and messaging linkedin showcase pages when broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. unlike other forms of social video, you'll get more views and engagement if you video is longer and repeats key points LinkedIn offers a type of paid advertising where a post is promoted in your target audience's homefeed, but is not published on your LinkedIn homepage direct sponsored content if you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best followers oublic twitter lists are best used to follow: industry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. which of the following best describes this workaround? draft your bio using teh notes app on your device then paste your formatted copy into the bio field when engaging with your community, it's important to keep your ____ in mind and let it guide your response brand's voice and mission which of these is not a best practice for increasing engagement on pinterest use video content whenever possible if you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is google ads experience you should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ 76 | P a g e the level of engagement they have with thier audience if you are regularly posting content to multiple social networks, an important rule of thumb is to ______ none of the above which of these is not a best practice for sharing content on social media re=post content frequently so it can be seen at the optimal times in every timezone if you have a facebook business page, you can also create and manage ____ ads through the facebook advertising platform instagram a best practice for optimizing your video content for facebook engagement is to: include captions and text overlays branded hashtags work best on the following platforms instagram and tiwtter branded hashtags work best on the following platforms instagram and twitter a social media policy is intended to provide guidelines for appropriate and inappropriate use of soical media by company employees the value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer finely tuned targeting capabilities identify the order of the elements below that most accurately reflects their relationship to each other organization goals, departmental goals, soical meida goals, social media objectives, social media tactics let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting and creative. which is the best method/tool to use facebook ads manager a good first step to connecting with influencers is to start building a relationship by engaging with the content they share Instagram lets you pst photos as portrait landscape, or square. why is it a good idea to take your photos in the format/orientation you intend to post them in so you can better compose all the elements in the shot 77 | P a g e you're a social media manager for a hotel chain that's planning a campaign to raise awareness about a new hotel location. which of the following are examples of SMART objectives that could support an awareness campaign like this? enage a certain number of local social media influencers to post about thier expereinces with the hotel in Q1 Drive a certain number of mentions of a relevant branded hashtag in the first two months following the opening when pitching your budget to decision makers, focus on conveying two things: first demonstrate ROI from the current year and second: showcase the value of the initiatives, campaigns and goals you have in mind for the coming year your profile picture should be easily recognizable, even at ___ size. your _____ is usually the best choice thumbnail; logo since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ responding to questions and comments from customers on your facebook post's comment threads quickly and thoughtfully since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ responding to questions and comments from customers on your facebook post's comment threads quickly and throughtfully which of the following is a component of a social media strategy crisis management plan when announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby differentiating themselves as a dedicated performer within the organization a partical benefit of ____ is that it requires little in the way of resources which can be helpful for organizations that don't have a dedicated content team, but that still want to position themselves as trusted advisors in their industry curated content when composing photos to share on your channels, a best practice is to balance the elements of your photo along 3 sections. this is described as the rule of thirds 80 | P a g e the reports feature When using Hootsuite to publish to Instagram, there are some types of posts that require using the "Mobile Notification Workflow"?, which involves a few additional steps. Pick the post type below that does NOT require using the "Mobile Notification Workflow"?. Image posted to a business account It's important to ensure you've done the following steps when scheduling messages using the Hootsuite bulk compose feature. (Pick two) input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format ensure you use a 24-hour clock format Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. ____ are a great way to group together similar people and topics in twitter so you can focus on activity within a group without distractions. Twitter lists Within a Hootsuite Analytics Report, you can add a tile, which is: an individual display of a specific metric A vanity URL in Hootsuite is best described as: a set of customizable, branded URL that also lets you track click-through statistics When onboarding new team members in Hootsuite Analytics, we recommend ____ to reduce the risk that something is changed incorrectly or accidentally. sharing reports in read only format After you've uploaded messages into Hootsuite using the Bulk Compose Feature, where would you go to review and make edits to those messages? Planner Hootsuite publisher is an area of the dashboard that gives social media managers: the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them See the visual below. Why is the action being taken here important? Without performing the action (at least once), you can't take any actions within the Hootsuite Dashboard Which description below best describes the action you would undertake in this dialog box? adding an Instagram account to Hootsuite Select the 4 feature that are available on Hootsuite Mobile: (Pick Four) 81 | P a g e Planner Streams Compose Inbox and settings Hootsuite's Mobile App lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ____ area of the app. Planner To find and engage in twitter conversations happening in specific geographical areas that are relevant to your company, you should use: geo-search streams Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook? Composer If you're looking for a quick, high-level overview of common metrics such as audience growth, Website Traffic, and total posts, you should look at: the overview feature in Hootsuite Analytics Which of the following is NOT an action you can take in the pictured area of the Hootsuite Dashboard? Publishing an outgoing message with photos Enabling notifications for your Instagram account(s) in your Hootsuite Mobile App allows Hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published Push notifications Where in the Dashboard would you primarily view and engage with your audience and the social media content published by others? Tabs and streams Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite Dashboard: to vet incoming comments on your channel or specific videos by approving or deleting them You can publish sing-image Instagram posts directly from the Hootsuite Dashboard IF you have set-up your Instagram account as a ____. Business account To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ___ stream. published comments 82 | P a g e ___ are created within ___, similar to how you would create individual files within a broader file folder. streams; tabs Which tools are found in the header section of the Hootsuite Dashboard? (Pick three) Message Composer Account Settings Quick Search What is the most popular and loved feature of Hootsuite? the ability to schedule and publish messages to multiple accounts at once When you share a report with a team member in Hootsuite analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: 'Can Edit' Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: App directory When saving messages as drafts, it's important to remember that your draft will not go live unless: you have scheduled it or clicked 'publish' Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task? Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots Some of the apps in the Hootsuite App directory include 'plugins' which means that the app: can be integrated across your entire dashboard, rather than just within a stream Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? Assignments made from you desktop dashboard will be visible on mobile, and vice versa The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go: Assignments and approvals When publishing to Pinterest from Hootsuite, you must include two items, which are: a photo and a link A benefit of using the post performance area within Hootsuite analytics is that it shows: stats for posts published both natively and through Hootsuite 85 | P a g e There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? from the drop down menu in a search stream The Hootsuite analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the las 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit? to put your analytics results in a more historical perspective overview and reports are modules within which Hootsuite product? Hootsuite Analytics You can do all of the following actions in the composer, except: Search for mentions of your company name By setting a team member's permissions to 'can edit' on a report in Hootsuite Analytics, you are granting them: full editing right to that report When using the composer in Hootsuite's mobile app, which options are available for sending your message? send now, auto-schedule, or schedule a custom time When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration? Assign the message to a social network the team or team member manages, then click 'Save Draft' ____ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate. search streams The Hootsuite Bulk composer allows you to: Schedule up to 350 messages at one time, including existing scheduled messages When you add an RSS feed to Hootsuite's Publisher, Posts from blogs and Websites you designate will be: automatically posted to the social network you choose, with a pre-scripted message and a trackable link In Hootsuite analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report reports provide your colleagues with continuous access to real time data, whenever they want it 86 | P a g e Let's say you're creating a search stream in your hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words, in the phrase? quotation marks around the phrase To share access to a hootsuite analytics report with your colleagues you need to use the share button to: Share it via email The best place to search for free (and Paid) software for customizing your hootsuite dashboard to your exact business need is called the: App directory Let's say you want to monitor all the comments on a campaign YouTube video you've just launched. To do this, create a 'My Videos' stream, find the campaign video, and then select '____'. create comment stream YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ___. This lets you discover new videos based on keywords or key phrases. search streams How many photos will fully populate Twitter media gallery? 6 tweets with photos or videos How many characters of Twitter bio field appear to customers in search engine results? 140 characters Where to share branded hashtag for Twitter? Bio area Twitter Lists can Can be public or private What is a Twitter list a curated group of Twitter accounts Profile Picture (1) use a logo that people associate with your business (2) Looks good thumbnail size (3) logo best choice Your Twitter "Likes" tab allows you to: curate and display tweets from others that you have liked and find valuable 87 | P a g e Private Twitter Lists are a great way to keep up with competitors' content without publicly following them. On your FB Business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization? Call-to-action button The FB page moderation feature: prevents comments that contain certain words from being posted. Let's you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. LinkedIn Showcase Pages You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. (True/False) False Instagram allows you to include clickable links in the following area(s): Website Field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. What is that workaround? Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. When optimizing your YouTube page, what do you use for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. Playlists Tools for tactical success. upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite What are two factors to consider when figuring out scheduling of content. Timing and Key Dates You should keep your brand voice consistent. (T/F) True Social media objectives should: Adhere to the S.M.A.R.T. framework What does S.M.A.R.T. stand for? 90 | P a g e Instagram Rules of thumb: 1-2 posts/day for small like us, video of static images good idea for multiple pics, branded hashtag (#pclBookends), keep hashtags within post under 5, can also use hashtag #ProspectPA. On Snapchat, a great way to generate buzz and encourage your follower to amplify your brand, is by creating image overlays referred to as _______. geofilters A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. SEO friendly What feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. advanced search Shared content can be categorized into what two main categories? Curated and created What is curated content content gathered from trusted sources relevant to your industry What is created content? Content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. What are three things Youtube content should be? shareable, accessible, discoverable What do you use to keep Youtube content shareable, accessible, and discoverable? high quality thumbnails, well written titles and descriptions, and relevant metatags What type of LinkedIn paid advertising promotes a post in your target audience's HomeFeed, but NOT on your LinkedIn Homepage? direct sponsored content Where do you create Instant Experience? Facebook What is Instant Experience? Paid advertising feature on Instagram and Facebook. 91 | P a g e What is Instant Experience configured to do? show media, display a storefront, complete a form, explore lifestyle images with tagged products What should you have before launching a social advertising campaign? a clear business objective, a well defined target audience, multiple creative ad variations to test in your campaign instagram filters, what do each do brightness, fade, saturation, color, highlights, contrast LinkedIn paid advertising, what do each do: inbox conversions and awareness, direct message, sponsored in mail, dynamic ads, personalized messaging when buying an ad for instagram or facebook, begin by selecting ____ that most closely matches your business needs. automation triggers, tactic, strategy, objective, mission ??? best practices for increasing engagement on pinterest what are they A best practice regarding your FB page profile picture: Keep it consistent ?? Hootsuite amplify: give advocates daily updates, monitor metrics, monitor participation, provide company news and content that can be shared to advocates social networks with a single tap ??? when announcing an employee advocacy program, reinforce why sharing content on behalf of employer is in employee's self-interest differentiating themselves as a dedicated performer within the organization ?? social media content strategy should flow naturally from your: ?? social media policy a corporate code of conduct that provides guidelines for employees who post content your social media content strategy should flow naturally from what? ??? If you're using paid advertisements on Twitter, and want more people to see your tweets, what's the best campaign type to use? 92 | P a g e conversion, followers, tweet engagement, awareness, twitter ad card?