Globalisation: A Western Project - Impact on Culture, Gender, and Economy, Summaries of Business

Download Globalisation: A Western Project - Impact on Culture, Gender, and Economy and more Summaries Business in PDF only on Docsity! How the world really works: Busting the myths of Globalisation (11147) Reflective essay U3199437 Globalisation is predominantly a Western project designed in large parts to sustain the primacy of the West in world affairs. Over the past couple of decades, the entire world has been massively affected by a concept simply termed as Globalisation. Globalisation in simple words could be defined as the connection of different parts of the world and the integration of goods and people among different countries which result in the expansion of international cultural, economic, and political fluctuations. (Levitt, 1983). But recently, there has risen an intense struggle for the establishment of world order, despite the order in the number and influence of international organizations, the weakening of the sovereignty of diverse nation states as an emergence of corporations and international trade, has added to the expansion of western culture in many regions of the world. Globalisation is clearly a predominant western project designed in large parts to sustain the primacy of the west in world affairs and this is certainly the issue at hand today. Although the ‘Western world’ has been a predominant leader of globalisation in terms of economic trade, political chaos and their utterly overrated entertainment business, it has nevertheless not failed to influence how the world really works. The west has always influenced it’s cultural imperialism on third world nations and has even pursued objectives of the origin of modern globalisation but globalization and gender issues have a trickle-down effect of the current state of the world. When we talk about Globalisation and the west, one would first think of America and their influence on the world. It is a fact that comes to all our minds when we bring the two words together. The west has influenced the world today so much that globalisation can be used to represent the dominance of the west. One main example of Cultural imperialism today is from the United States of America. ‘Living the American dream’ or ‘Chasing after the American dream’ has been the marketing scheme for America for quite a while. They have sold this scheme all over the world and has influenced the developing, third world nations to aspire to live that dream. America is considered a core country when talking abut Cultural imperialism. The American entertainment industries such as Hollywood and Disneyworld are able to break through the global market and export their American cultural products and values worldwide. When Disney started to make it’s way into Japan, surely, it boosted bonds between America and Japan both economically and politically but gradually, the decade that followed saw continuous rising profits and cultural backlash from this introduction of the Culture’ has taken the world by storm. Young people today are influenced by the South Korean fashion trends, music trends, and by their overall cultural traits. It is the third world, developing countries who tend to join in on this ‘global trend’ being unable to shake it off, be it the language or the food or the religion that is being influenced on themselves. This existence of the two major influences on developing, third world countries have stirred a competition between them. Some might argue that the East belongs in the East and it should not become global but on the hindsight, for years and years we have constantly seen a McDonald’s sign or a Starbucks logo wherever we go, all around the world. Was that all a plan to engrave the west in all our diverse cultures? And wasn’t that also that something that should have stayed in the West where it belonged or are we being hypocrites and slightly racist when it comes to embracing cultures of the world. As the world becomes more integrated, new promises and problems have taken rise with regards to health. Humans seem to enjoy a historically unprecedented level of access to healthcare and medication thanks to the rise in multinational pharmaceutical partners and business. However, the benefits of health and disease globalisation have remained strangely stagnant. Life expectancies in many developing countries have been static for a long time. Deathly diseases such as polio which has been successfully eradicated from the United States and other well-off Western countries still continue to take thousands of lives of people from Africa and the Indian subcontinent. The Multi-National pharmaceutical companies that produce life-saving or life-prolonging wonder drugs are usually driven by profit. Since, poverty is the main cause of all kinds of direct diseases such as typhoid, cholera in developing countries, should we not consider each others difficulties and help less fortunate nations overcome certain health obstacles. In conclusion, globalisation over the years has done the world more good than bad. It has taught us all to work together towards a common goal whilst supporting each other be it in terms of globalising social issues, introducing economic theories to strengthen financial ties, or to embrace each others cultural differences. 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