Hubspot inbound marketing cert exam 100% VERIFIED ANSWERS 2024/2025 CORRECT, Exams of Business Administration

Download Hubspot inbound marketing cert exam 100% VERIFIED ANSWERS 2024/2025 CORRECT and more Exams Business Administration in PDF only on Docsity! Hubspot inbound marketing cert exam 100% VERIFIED ANSWERS 2024/2025 CORRECT Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? The software that exists with the goal of automating your marketing actions. Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind, What's The Most Strategic Avenue To Choose? You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment. What Is Another Commonly Used Term For Conversion Optimization? Conversion rate optimization True Or False? A Call-To-Action Must Be A Button. False What Is The Definition Of A Buyer Persona? A semi-fictional representation of your ideal customer based on real data and some select educated speculation What Is SCOPE? Standardize, Contextualize, Optimize, Personalize, Empathize Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization Experiment? By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? 4 weeks What Are The Steps Of Conversion Optimization? Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data. What Is Conversion Optimization? Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. True True Or False? Conversion Optimization Is NOT An Iterative Process. False You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of? SMART goal True or false? You can nurture both your leads and your customers. True When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign? Creating content, identifying the timeline, and measuring and improving Contact management is an important piece of lead nurturing because it helps you understand the contacts you're reaching out to. What is the definition of contact management? Contact management is a strategy that focuses on using a software program to easily store and source a contact's information. When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need? Contact management, segmentation, and the buyer's journey If a contact downloads a piece of your content, such as a newsletter titled, "The Best Ways to Create Subject Lines for Email," what would be the best reaction you could take to continue the conversation with this contact? Send a follow-up piece of content that builds off that subject Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur? Close By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? What is the definition of lead nurturing? A process of building relationships with prospects with the goal of earning their business when they're ready. True or false? Prospects who follow a company's social channels are more likely to convert into customers. What is a social media audit? A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. All of the following are metrics you need to track in your social media audit EXCEPT: The bounce rate True or false? It's necessary to conduct a social media audit every 2-3 years. False Instagram stories are a great way to _____________. drive traffic and engagement If you plan to do real-time marketing, you'll need to use what? Social listening True or false? Content is only used during the attract and delight stages of the inbound methodology. False True or false? Social listening can help you find leads. True What is social engagement? The step you take to have conversations with individuals talking about your industry, brand, products, and services. What is social monitoring? The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. What is social listening? How you track, analyze, and respond to conversations across the internet. What is Snapchat's largest demographic? 12-24 On which social network should you share content most frequently? Twitter Which network has the longest life for a piece of content? Pinterest True or false? One of the best uses of Twitter is networking in private groups.