HubSpot Inbound Marketing Certification Exam-with 100% verified solutions 2024-2025, Exams of Advanced Education

Download HubSpot Inbound Marketing Certification Exam-with 100% verified solutions 2024-2025 and more Exams Advanced Education in PDF only on Docsity! HubSpot Inbound Marketing Certification Exam-with 100% verified solutions 2024-2025 A grouping of technologies that marketers leverage to conduct and improve their marketing activities" is the definition of what term? C) Tech Stack Addressing data privacy is a portion of which part of your internal processes? C) Data Hygiene Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? C) Attract Buying insights reveal all of the following EXCEPT: C) The age range of your buyers Why are chatbots a great tool for strategically using marketing automation and AI? A) They can mitigate friction regarding availability. Cobbling together software parts that do not all use the same database increases the risk of what? D) Dirty Data Customer Segmentation is: D) The process of separating your contacts into smaller groups of similar profiles. Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good _______________. A) Data Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers' experience. Personalization is about creating _________________. D) Mutuality Fill in the blank. Explicit segmentation is synonymous with _________________. D) Caustion Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand ______________. B) The buyer's journey Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent ______________, while cannonballs represent _______________. C) Small, proven ideas ; huge, well-resourced hits Fill in the blank: Most tools require you to have a confidence threshold of _______________, in order to declare a winner in an A/B test. D) 95% Fill in the blank. As an inbound marketer, you don't just want your touchpoints to be efficient, you want them to be _______________. C) Empathetic C) Analyze and report how people are behaving on your website. Roughly how long should your buyer persona interviews take? C) 20 minutes True or False? An effective content distribution strategy is all about getting your content in front of the most people. False True or false? Artificial intelligence is technology that executes tasks based on if-then statements. False True or False? Buyer personas can help you identify your target audience's preferred content distribution channels. True True or false? It's appropriate to offer monetary incentives for buyer persona interviews. True True or false? People are protective of their privacy and do not want their experiences to be highly personalized. False True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain. False True or false: Statistical significance is an optional part of A/B testing. False True or false: The "independent variable" in an A/B test is the control or the variation that remains unchanged. True True or false? Using people's information in inbound marketing is not inherently unethical. True True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process. False True or False? You should have at least 3 buyer personas. False What is the drawback to using the last touch attribution model? D) This model ignores potentially influential interactions that occurred on the path to purchase What is a marketing experiment? A) A marketing experiemnt is a form of market research in which your goal is to discover new strategies for future campagins or validate existing ones Fill in the blank: A negative persona is a person who ______________. A) Isn't a good fit for your business What is the difference between the buyer's journey and customer journey? A) The buyer's journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. What role can a CRM play in effective martech stack? C) A CRM provides a centralized location to store all your customer data so you can nurture leads contextually, based on their information and where they are in the buyer's journey. What step should you always incorporate into your content creation workflow? A) Editing You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled "parents of toddlers." What is this an example of? D) Explicit Segmentation Your boss asks you to identify your target audience's preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply. A) Run social media polls. C) Run focus groups with customers. D) Publish online surveys. You're on a social media team for an outdoor brand called Appalachia. They've decided to revitalize their Pinterest account and see if they can engage customers there. In what ways might you bring inbound marketing into the content creation process for this channel? Select all that apply. A) Instead of posting repetitive photos of your traditional (but oh-so- comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires. D) Curating Pinterest boards around the aspirations of your target customer— such as popular hiking and travel destinations. You're on the lead generation team at a wine reseller called Partners in Wine. You've noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue? C) Start A/B test areas like your subject lines to see if you can improve your open rate. If things don't improve, consider reaching out to select customers for more information. Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question. D) A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience