Impact of Social Media Influencers on purchasing behavior of Senior High Students of Gene, High school final essays of Philosophy

Download Impact of Social Media Influencers on purchasing behavior of Senior High Students of Gene and more High school final essays Philosophy in PDF only on Docsity! Impact of Social Media Influencers on purchasing behavior of Senior High Students of General Tinio National High School Background of the Study Social media has become more popular nowadays. Websites and programs that emphasize communication, community-based input, interaction, content-sharing, and collaboration are collectively referred to as social media. A social media user who has gained trust in a particular business is known as a social media influencer. Because of their reach and credibility, these content producers may share knowledge with a broad audience and influence others. They frequently post about that subject on their preferred social media platforms, where they accumulate sizable fan bases of enthusiastic, active individuals who pay close attention to their opinions. Since the beginning of marketing and advertising, traditional marketing has been practiced in the traditional manner and is the oldest type of marketing. People will notice a flyer, TV advertisement, or newspaper advertisement if it is distributed. On the other hand, online and digital marketing aid in establishing a two-way dialogue between customers and businesses. Consumers can recognize products because of technological advancements, and firms can have idea on customer behavior. Therefore, digital marketing can be viewed as a revolution in the marketing industry. The decision of which marketing style to choose is quite Impact of Social Media Influencers on purchasing behavior of Senior High Students of General Tinio National High School challenging because they live in a time when the bulk of the population transacts online but some do not know how to utilize the internet. Since online or digital marketing is more adaptable and offers a number of advantages over traditional marketing, more businesses are switching from traditional marketing to it. Social media is a great help to the businesses, some use social media for increasing their brand awareness, others use it for driving website traffic and sales. This include creating compelling content for your social media pages, interacting with your followers, tracking your progress, and executing social media advertisement. For influencer marketing these days, the trust element keeps coming up, and there is a good reason for that as well. Senior high students now understand that celebrities are paid to advertisement products they aren't always interested in, and that commercials often deceive. Additionally, since they risk losing their following if they do not, they are more likely to recommend only the goods they have thoroughly tested. Because of this, their recipients have faith in them (Cobain, 2020). Although having knowledge of the digital platform is nothing new, Influencers have found an unusual technique to persuade consumer purchasing behavior by twisting their expertise. Consumer purchase behavior is significantly influenced by material created by influencers. This is primarily due to the format's credibility, Impact of Social Media Influencers on purchasing behavior of Senior High Students of General Tinio National High School It is important to note that not all influencers are well-versed in the products they promote. For the assistance they may require, this research will provide them with sufficient knowledge to prevent them from engaging in irresponsible purchasing behavior. The students and other people One of the best reasons for conducting this research is to ensure its relevance to students and other people who may also require the enumerated information in each chapter of the research. For now, they probably have no idea about the trending products, but this study will be usable just in case they opted to purchase. Also, all the data to be enlisted from top to bottom is viable to be added on their notes as academic or a person with a lot of questions about purchasing. Scope and Delimitation This study will examine the purchasing behavior of the study of the senior high school students of General Tinio National High School. The main target respondents of this study are the senior high school students of General Tinio National High School S.Y. 2022-2023 who use social media. The data compilation will be conducted to the 150 randomly selected of both Grade 11 and 12 in any strand of senior high school students. This study will only focus on the senior high school students of General Tinio National High School. There will be a survey conducted to the Impact of Social Media Influencers on purchasing behavior of Senior High Students of General Tinio National High School student. The researchers will not tackle the behavior of adults and other social media users, and will not be involving the social media market. Definition of Terms To avoid misunderstandings and to make clear and understand its application in the study, the following words are defined as follows: a) Purchasing behavior - the purchasing habits of individuals, including what they purchase, when and where they shop, and how much they spend. b) Social media influencer - Simply described, a social influencer or social media influencer is someone who engages with a sizable number of social media followers while establishing a reputation of authority or competence in a particular field. c) Marketing strategy - A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on target customer demographics, and other important components are all included in a marketing plan. d) Social media Impact of Social Media Influencers on purchasing behavior of Senior High Students of General Tinio National High School - Social media refers to methods of communication where individuals produce, share, and/or exchange knowledge and concepts in online networks and communities. e) Advertising - A marketing strategy involves purchasing real estate to advertise a good, bad, or intangible idea. Ads, as they are commonly known, are the real advertising messaging. Reaching the demographics most likely to be interested in purchasing a company's goods or services is the aim of advertising.