Consumer Psychology Assignment: Why Did the Young Man Buy an Expensive Shampoo?, Exercises of Psychology

Download Consumer Psychology Assignment: Why Did the Young Man Buy an Expensive Shampoo? and more Exercises Psychology in PDF only on Docsity! SEMESTER SPRING 2012 Consumer Psychology (PSY514) Assignment No. Due Date: 11.06.12 Marks: 15 Assignment: A young man wanted to purchase a shampoo but he was uncertain that which one he should purchase. He thought to purchase a best quality shampoo but on cheapest price. He entered a supermarket; there were many shampoos from different companies. He started to read the labels of different shampoos in search of most suitable one. However, he finally ended up purchasing a shampoo that was very expensive though he was not sure about the quality of that product. 1. Dear students, by keeping in view the above scenario, discuss why that young man purchased a very expensive shampoo in spite of the fact that he was not sure about the quality of the product? (5) 2. You have to purchase any of the new brands of cosmetics and a food, what features you would prefer while purchasing these products? (10) docsity.com Note: Only in the case of Assignment, 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline:  Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:  Use the font style “Times New Roman”/ “Arial” and font size “12”.  It is advised to compose your document in MS-Word 2003.  Use black and blue font colors only. Solution guidelines:  Every student will work individually and has to write in the form of an analytical assignment.  Give the answer according to question.  For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking Please note that your assignment will not be graded or graded as Zero (0) if:  It has been submitted after due date docsity.com