Consumer Psychology Assignment Solution: Factors Influencing Expensive Purchases, Exercises of Psychology

Download Consumer Psychology Assignment Solution: Factors Influencing Expensive Purchases and more Exercises Psychology in PDF only on Docsity! Semester Spring 2012 “Consumer Psychology” (PSY514) Solution of Assignment No. 02 A young man wanted to purchase a shampoo but he was uncertain that which one he should purchase. He thought to purchase a best quality shampoo but on cheapest price. He entered a supermarket; there were many shampoos from different companies. He started to read the labels of different shampoos in search of most suitable one. However, he finally ended up purchasing a shampoo that was very expensive though he was not sure about the quality of that product. 1. Dear students, by keeping in view the above scenario, discuss why that young man purchased a very expensive shampoo in spite of the fact that he was not sure about the quality of the product? (5) 2. You have to purchase any of the new brands of cosmetics and a food, what features you would prefer while purchasing these products? (10) SOLUTION 1. Mostly, while purchasing a new brand, customer focuses on label and the models on a shampoo bottle as they are not assured about the quality of the product. So when this young man looks at different brands of shampoo, he unintentionally focuses more on hair styles, shining etc. of different models pasted on the bottle. He unconsciously wants the same hair style and shining in his hair, so he purchased a very expensive brand. 2. Students have to select one of the brands of cosmetic like for instance they can select Medora brand for lipsticks that is one of the topmost manufacturers of cosmetics in Pakistan They may prefer fragrance of lipstick along with its quality, they may prefer those brands because their effect lasts longer and do not smeared across face, they may prefer because of availability of multicolor for lipsticks in this brand. Reasonable prices can also be one of the reasons etc. Marking depends on student’s point of view as opinion vary person to person docsity.com