Industrial Economics and Management, Schemes and Mind Maps of Industrial economy

Download Industrial Economics and Management and more Schemes and Mind Maps Industrial economy in PDF only on Docsity! CHANELS OF DISTRUBUTION What Is Distribution? Distribution is the activity of both selling and delivering products and services from manufacturer to customer Pe Cee ters Segmentation & Target Positioning & Tite alte) Se reser) Promotion = a | — = ; on i os! “e, ONSUMER ara LER ore = - DISTRIBUTION CHANNEL 3 O PRODUCER WHAT DOE THE CHANNE DO? ● Connects produces with customers ● Completes transaction ● Handles logistics ● Financing ● Post sale support Distribution Channel Producer Py ag cee | Direct Channel Indirect Channel a fh 4 p "Agents [ Customers _ +-———| __ Retailers eH “Wholesalers 4—— folsntiiens <B> wall WallStreetMojo Distribution Channel Functions Information Transfer Payments SS. Direct distribution Indirect distribution Advantages Control Closeness to cusomers gives: Knowledge about needs Knowledge about new wishes Branding Disadvantages Narrow product range Expensive Advantages Cheap Specialised detailed Reach more customers Associated with others branding Disadvantages Lack of control Poor knowledge of customer needs