Download Influencers Marketing and more Slides Marketing in PDF only on Docsity! INFLUENCERS MARKETING Prepared by Lam Thinh TMM MMM TABLE OF CONTENTS a |? Overview the L a market | Q Definition of Influencers L Marketing as Purpose and ~ a Application Advantages and ms Disadvantages Definiti Word Of Mouth Marketing a Defined as a process of sharing information from one person to another via face to face, telephone, internet, etc E-Word Of Mouth Marketing As acommunication process where one individual may influence others on the Internet Definition INFLUENCERS MARKETING Influencer marketing is considered as brand’s action by connecting with influencers to share information and message toward the target audiences through communication tools INFLUENCERS represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media are people who have built a reputation for their knowledge and expertise on a specific topic Types of influences [3 Ld. n Mega Influencers Over 1.000.000 followers Extremely great impact on market KOLS Macro Influencers 200.000 —- 1.000.000 followers Great impact on market Celebrities Micro Influencers 20.000 — 200.000 followers Good impact on user Hot profiles / Expert in specific field Nano Influencers 1.000 — 20.000 followers True impact on user KOCs / Expert in specific field Increasing the Increasing the brand awareness positive attitude Increase switching Increase loyalty of user from competitors customers Oe? «= ° AN T ia Application PRODUCT PLACEMENT REVIEW PRODUCT CREATE CAMPAIGN EFFECT 04%: AMBASSADOR PROS OT Increasing brand equity toward target audience F3 Chuyén Gia Selfie Camera Selfie Kép Building the brand personalities Reach the target audience easily
