Marketing Course: MAR3023-592 at University of South Florida, Sarasota - Prof. Noel Noel, Exams of Principles of Marketing

Download Marketing Course: MAR3023-592 at University of South Florida, Sarasota - Prof. Noel Noel and more Exams Principles of Marketing in PDF only on Docsity! MAR3023WEBSYL592SATURDAYSPRING2009.DOC UNIVERSITY OF SOUTH FLORIDA - SARASOTA College of Business www.COB.USF.edu SPRING SEMESTER 2009 Five Mandatory Class Meetings: Saturdays 9:00am – 11:45 Introduction: 01/10/2009 Exams and Class updates: 01/31: 02/21: 03/28: 04/25: This course is designed for the self-learner who needs minimal classroom instruction. However, this course will maintain the same standards and assignments as in-class offerings via extensive usage of USF Blackboard. Students are expected keep pace with all materials and assignments and encouraged to meet or contact your professor on a needs basis. All class announcements detailing the coming week’s assignments will be posted as of early Friday afternoon with all of your assignments due in the Digital Drop Box by 9:00 am Friday. PROFESSOR: DR. NOEL MARK NOËL E-Mail Address XMAS@sar.usf.edu (use MAR3023 in subject box when sending e-mails or it will be filtered). Don’t assume it reaches me unless you get a reply confirmation. You can drop off papers at the front desk 2 nd floor Rotunda/ E-mail through BlackBoard Digital Drop Box on required dates and time. OFFICE : USF, SMC – C234, 8350 Tamiami Trail, Sarasota Fl 43243-2025 OFFICE PHONE: (941) 359-4339 Fax 359-4367 OFFICE HRS: Monday – Wed 9:30 – 11:30am: after classes & by APPOINTMENT Prerequisites: Acg 2021, Eco 2013, Eco 2023 Assignments: http://my.usf.edu – BLACKBOARD - Check for Chapter Pwts/Current Course Info REQUIRED TEXTBOOK & READINGS: Essentials of Marketing 11 TH Edition by Perreault, Cannon and McCarthy, McGraw Hill/Irwin 2008 ISBN 0073404714. This paperback text was selected for the narrated and interactive learning diskette that comes with your text as well as web enhanced features which interact with Blackboard. It is the better and more succinct written version of a much larger and pricier Global Marketing Text. Using your text book’s CD-ROM: Load your CD-ROM from your text and click start button on you D drive. Check the text’s talking pwt presentations that cover several chapters at a time. After each chapter take the short exams that are graded for you. They should reflect on how well you will do on my in-class exams. BASIC MARKETING MAR 3023-592-CRN 17283 Web Bb Based on USF Blackboard Required Reading: Access to current issues of the Wall Street Journal which is not a free on-line service. Your instructor has discounted student subscription rates. Hard copies are preferable and can be shared with others, the library is another source as is the internet – but unless you subscribe the internet only provides top news stories and not detailed articles. COURSE DESCRIPTION: Marketing is defined as a managerial and relational process by which goods and services are brought from the manufacturer or producer into the hands of the user or consumer. Marketing also manages relationships for the long-term implementation of the Marketing Concept versus the short term goals of the organization. Marketing management is involved with the planning, implementation, and control of this marketing process. Managerial applications of key marketing concepts and principles differ among organizations, as well as for the individual marketing and sales managers. Particular emphasis will be made to identify the variety of principles marketing managers implement in reaction to their perceived and real environment. COURSE GOALS: This course is designed to provide a comprehensive overview of the marketing process - both theoretical and contemporary. Marketing planning and decision-making will be examined from the firm and consumer point of view. The course is designed to have you apply what you learn in your text about marketing principles and concepts to current business examples gleaned from the business press using the WSJ and Business Week publications. You will also be presented with numerous marketing terms and classifications useful in understanding what comprises Marketing in business. COURSE OBJECTIVES: Clearly identify, interpret and communicate Marketing principles and concepts from recent business news sources both in written form and class discussion. See assignment specific to identifying these (8) principles and concepts. Demonstrate a command of marketing terminologies and classifications through regularly assigned exams. See grading policies for more details. COURSE PREPARATION: Please make friends and get class notes. Class time will be given to make connections. Specific details will be covered in each class that will help you pass the exams. If you plan to miss a class, get missed notes from your classmate and kindly notify the instructor by phone or leave a voice mail at 359-4339. Please leave a message, as you would use common business etiquette. GRADING POLICY: Grading is based on four exams of approximately 50 questions and short essays plus five analytical assignments worth 40 pts apiece. Assignments must be typed and submitted on that day for class discussion. Five points for your resume (acceptable format) 5 pts 20 points BW article assignment due week two w/ resume 20 pts Exam 1 = 150pts, #2 = 150, #3 = 200, #4 = 225 725 pts Any 5 of 8 assignments @ 40 pts each 200 pts assignments 2 documentaries with in class discussion 25pts @ 50 w. in class discussions Grades are based on 90% + is an A: 80 to 89% : B etc. Based on summation of all grades earned No plus or minus grades are given in this class.