Fashion Theory: Understanding the Dynamics of Fashion Trends and Cultural Significance - P, Study notes of Production and Operations Management

Download Fashion Theory: Understanding the Dynamics of Fashion Trends and Cultural Significance - P and more Study notes Production and Operations Management in PDF only on Docsity! Part II Intro Fashion Theory GF Thnhnerems)xeysnvestasas ~ Museum exhibitions ~ Social awareness...ecological implications ~ Globalization ~ Academia Models of Cyclical Change  Historical Continuity  Shifting Erogenous Zones, Laver (extremes)  Pendulum Swing (extremes)  Recurring Wave/Dynamic, Kroeber, etc.  Historicism (retro/vintage) ORIGINS: Darwin The Origin of Species  Hierarchical evolutionary development codes value of dress and appearance Structuralism  Systematically analyze relationships, discover & interpret meaning  Collective Selection, Blumer  Taste Change, Lang (desire novelty-conformity)  Semiotics, Barthes (decode images/relations)  Marketing system/meaning-making, McCracken  Symbolic Interaction, Blumer/Kaiser ambiguity—negotiation—meaning  Role Theory--expectations Lang & Lang 6  Foisted upon the mass, or mass change of taste?  ie. The New Look (describe) publicity/resistance change in mass taste  Fashion as a collective phenomenon (not media) McCracken contd. 2 “agents” for meaning transfer  Designers  Fashion journalists (social observers) Gatekeepers: observe, decide Viewer/Possessor: depended on-act of association, transfer of meaning (ads & fash system self-definition, social communication Fashion System: my shirt, shoes or…  Directional flow (fashion adoption)  Cyclical change (fashion adoption)  Structuralism  Mass taste  Language  Meaning transfer  Gender symbolism/distinction*