Understanding the Sport Industry: Definitions, Models, and Careers, Quizzes of Kinesiology

Download Understanding the Sport Industry: Definitions, Models, and Careers and more Quizzes Kinesiology in PDF only on Docsity! TERM 1 Dr. james mason DEFINITION 1 Created a master's level sport administration program at ohio university. TERM 2 Sport DEFINITION 2 taSport is all forms of physical activity which, through casual or organized participation, aim to use, maintain or improve physical fitness and provide entertainment to participants. known to most of us as having fun but all work (professionals) TERM 3 sport management DEFINITION 3 a field of education and vocation concerning the business aspect of sport; programs made to prepare students to assume positions in the sport industry. TERM 4 Types of Sports DEFINITION 4 single sports(professional leagues,teams, organizations) multi sports(high school sports, athletic foundations) college sports (college ass., college athletics departments) events, meetings, trade shows media (newspaper) sport sponsors professional services (event planning and services) facilities(arenas and stadiums) manufacturers and retailers(equipment and product manu.) TERM 5 Product Type Model DEFINITION 5 Pitts developed this model model of the sports industry based on the types of products sold or promoted by the businesses or org. within them 3 product segments(sport performance, production,promo) useful for sports marketers they use it to plan marketing strageties, etc. TERM 6 Economic Impact Model DEFINITION 6 Meek made this model 3 primary sectors sport entertainment and recreation(events, teams) sports products and services(design, testing) sport support organizations(leagues, law firms) more broad TERM 7 Sport Activity Model DEFINITION 7 Eschenfelder and Li this model defines the sport industry as the firms and org. produce sport activites provide products and services to support the production of sport activities and sell and trade products related to sport activities TERM 8 Sport marketing DEFINITION 8 unique because the sport product is unlike other products that consumers buy. sport is consumed as quickly as it is produced. TERM 9 Sport Industry career paths DEFINITION 9 many sport management practitioners have been hired from visible groups, such as intercollegiate athletics or prof sport.ex. basketball star>basketball coach>athletics director TERM 10 Sport as a Social Institution DEFINITION 10 sport is a distinctive social activity that is frequently the basis of a person's social identity. TERM 21 vertical integration DEFINITION 21 Company's expansion by moving forward or backward within an industry; expansion along a product or service value chain. The opposite of vertical integration is horizontal integration. Horizontal integration occurs when a company adds new products and services to its organizational structure. TERM 22 diversification DEFINITION 22 the act of adding new products to the company's product mix, thus diversifying the company's product offerings TERM 23 watershed events DEFINITION 23 events or developments in an industry that cause significant changes throughout the industry.ex. bicycle craze motivated many firms to enter the industry reason why advertisements-advertising that tells consumers why they should buy a certain product TERM 24 Largest Segmentations of 20th century DEFINITION 24 middle class white males were targeted in equ. and apparel youth market white upper class women TERM 25 endorsement advertising DEFINITION 25 use of athlete endorsements H&B with Babe Ruth Spalding Bicycle manufacturers arms and ammo industry TERM 26 Competition and Cooperation DEFINITION 26 impact of WWI on sporting good industry consequences of postwar demand anticipation increased business competition increase availability of sporting good products and outlets TERM 27 Knute Rockne and Brand Equity DEFINITION 27 University of Notre Dame (turned Irish to the Fighting Irish) TERM 28 Increased participation and spectatorship DEFINITION 28 WWII industry grows to meet needs of participants integration and breaking of color barriers 1945-brooklyn dodgers signed 1st black guy jackie robinson military policies entrance and growth of women into sports title nine-1972 TERM 29 Roone Artilage Revolution in TV sport and entertainment DEFINITION 29 revol. plans for covering games televised sport as a commercial ent business sport tailored to appeal to more followers ABC w/ football he began instant replay TERM 30 code of ethics DEFINITION 30 chamber of commerce of sporting goods manufacturers TERM 31 organization DEFINITION 31 social group created to coordinate the efforts of individuals with the intent to achieve goalsinput>transformation>outputmust deal with their environmentdevise strategies, use technology, exert power and controldevelop strategy to get competitive advantage TERM 32 economics of scale DEFINITION 32 savings originating from the mass production of goods and services TERM 33 economics of scope DEFINITION 33 maximization of resources used throughout an organization TERM 34 public organizations DEFINITION 34 the national park service TERM 35 nonprofit organizations DEFINITION 35 united states olympic committee (usoc)