Analyzing Rhetorical Tools: Presence, Colors, Archetypes, Language, Study notes of Humanities

Download Analyzing Rhetorical Tools: Presence, Colors, Archetypes, Language and more Study notes Humanities in PDF only on Docsity! LBST 499 Dr. Miller Tools used by rhetors-- -presence: the extent to which a concept is foremost in the consciousness of audience members; skillful rhetors monopolize on presence because they are aware it is a tool for manipulation; build on schema—the hope is the audience or viewer will accept the claim based on the vividness of the image and will not think critically about it. -colors: and preys upon the relationship (feelings and attitudes, cultural cues) between the viewer and the sign (semiotics) -preys on the relationship and knowledge that the viewer has of archetypes and the relationship one has to his/her culture (narrative analysis) -preys on binary uses of language influences characters and audiences’ perceptions; male/female, right/wrong, love/hate (poststructural analysis) -preys upon how larger ideological and sociocultural/sociopolitical perspectives shape how people perceive the world and their identities; doctors, lawyers, teachers(critical discourse analysis); can include race, class, gender, sexual orientation, gender expression, national origin, ability -preys upon subconscious desires, needs, wants, fears that define identity (psychoanalytic theory) -preys upon sexist portrayals of females and males(feminist analysis) -preys upon the notion that identity and knowledge is fluid and can shift in space and time and challenges the idea of what constitutes reality (postmodern analysis- Baudrillard) -preys upon stereotypes around how individuals were portrayed in imperialist texts in much of the third world as backwards, uncivilized, primitive and dangerous(postcolonial analysis) -how are font, typeface, composition type (style), light, size, frames/borders used? What is left out, why are some elements smaller or larger?