Levels of communication process, Schemes and Mind Maps of Communication

Download Levels of communication process and more Schemes and Mind Maps Communication in PDF only on Docsity! Levels of communication process There are six levels: ● Intrapersonal (processing of information) ● Interpersonal (couple, friend to friend) ● Intragroup (family circle) ● Intergroup or association (local community) ● Institution/organisational  system  or  business   (political system, business firm) ● Nation/society­wide  (mass  communication)  ­­>  Trans­national & Trans­frontier  Few cases Society-wide (e.g. mass communication) Institutional/organizational (e.g. political system or Level of business firm) communication Biocess Intergroup or association (e.g. local community) Intragroup (e.g. family) Interpersonal (e.g. dyad, couple) Intrapersonal (e.g. processing information) Many cases The pyramid of communication: mass communication is one amongst several processes of social communication  Interpersonal and intragroup ● Occur between and among persons.  ● May  be  one­to­one,  face­to­face,  or  can   involve groups, both large and small.  ● Can be formal/informal, personal/impersonal.  ● Are based on some shared feature of daily life:  ● Attachment & identity are very important notions   as well as co­operation and norm formation. Formal vs. informal ● Formal  communication ­­> follows  the  lines  of   the   firm's  chart.  The  communication  flows   downwards and  seldom  upwards.   No feedback  from employees. ● Informal communication: no document, memos,  or paper whatsoever. (c.f. the Arab phone). ● Informal network of secretaries. There are no  traces / marks; no permanent character.  Above the line vs. below the line Above the line ● Written press &  magazines ● Television ● Radio ● Outdoor advertising ● Cinema Below the line ● Direct marketing /  mailings ● Promotional  campaigns ● Exhibitions ● Sponsoring