Download M&M'S® Timeline and more Study notes History in PDF only on Docsity! M&M’S® Timeline 1941 • M&M’S® Brand Chocolate Candies introduced as military rations during World War II. 1948 • Packaging changed from a tube form to the characteristic brown pouch we know today. 1950 • The first "M" is imprinted on the candies in black, giving the chocolate candies a unique trademark. 1954 • M&M’S® Brand Peanut Chocolate Candies launched. • The tagline "Melts in Your Mouth, Not in Your Hands" was born and the world famous M&M’S® characters made their television debut. 1958 • MARS moved to a new plant in Hackettstown, New Jersey due to the success of M&M’S® plain chocolate candies. 1960 • Three new colors—red, green and yellow—were added to the color mix. • Yellow and Red introduced as the first M&M’S® Brand spokescandies. But, Red still claims he was introduced first by 2 seconds. 1976 • Orange joined the color mix. 1980 • M&M’S® Chocolate Candies were introduced to Australia, Austria, Belgium, Canada, Denmark, France, Germany, Hong Kong, Ireland, Italy, Japan, Malaysia, The Netherlands, Spain, Switzerland and the UK. 1982 • M&M’S® Chocolate Candies rocketed into space! They have been on every shuttle mission since. 1988 • M&M’S® Brand Almond Candies introduced. 1990 • M&M’S® became a NASCAR® sponsor with a roster of drivers that included Ken Schrader, Elliot Sadler and Kyle Busch. The M&M’S® spokescandies began appearing on the car in 1999. 1991 • M&M’S® Brand Peanut Butter Candies introduced. 1995 • M&M’S® Brand introduced Blue as a new spokescandy after 10 million people voted to add Blue to the color mix. 1996 • M&M’S® MINIS® debuted in a small tube, a nod to the original M&M’S® packaging. 1997 • Green made her successful television debut. She instantly felt at home in the spotlight and hasn't looked back since. • M&M’S WORLD® Store opened its doors in Las Vegas. 1998 • M&M’S® Candies named the official candy of the new millennium. • M&M’S® Crispy Candies introduced. 1999 • The world is introduced to Orange, the newest spokescandy. He immediately feared the world wanted to eat him. 2001 • For a limited time, Ms. Green’s beautiful face graced the shell of all green M&M’S® candies. They were almost too pretty to eat!
