Marketing Concepts and Strategies, Exams of Nursing

Download Marketing Concepts and Strategies and more Exams Nursing in PDF only on Docsity! Sophia :: Welcome 1/11 1 Abby purchased a new sofa and futon after redesigning her living room. Sophia BUSN 101 Milestone 2 Quiz Score 22/23 You passed this Milestone 22 questions were answered correctly. Which of the following describes the purchase of a shopping good? Abby purchased a soft drink and muffin on her way to work. Abby purchased a bottle of mouthwash because she ran out of it the night before. Abby purchased a brand new Corvette sports car. CONCEPT Product 2 Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate? Decline Sophia :: Welcome 2/11 Introduction Strategic plan Considering all business aspects when marketing products Maturity Growth CONCEPT Product Life Cycle 3 Which of the following parts of the marketing plan details the steps a company will take to reach the marketing objectives? Implementation plan Evaluation Control tools CONCEPT The Marketing Plan 4 Select the item below that is a characteristic of holistic marketing. Focusing on marketing individual products to consumers Implementing targeted marketing programs for green products. Social Subdivides the market based on customer traits to focus marketing efforts Sophia :: Welcome 5/11 Guy wanted to buy the latest gaming system to fit in with his friends at school. Which type of consumer behavior influence below does this illustrate? Cultural Psychological Personal CONCEPT Consumer Behavior 10 Which of the following is true about a market segmentation? Describes the phases a product goes through during its lifecycle Details all of the possible markets a company should try to reach Focuses more on promotion strategies than pricing strategies CONCEPT Marketing Strategy 11 Elena owned a hair salon where she offered hair care services and related hair care products. In which of the following ways would Elena market the hair care services differently than the hair care products? She would focus on the skill level and technique provided by the stylists. A buy-one-get-one-free coupon for a dinner entree Devising ways to place a product in front of consumers Sophia :: Welcome 6/11 She would focus on the variety of items available for customers to purchase. She would focus on advertising the salon's upscale location and decor. She would focus on advertising that the salon uses hair products endorsed by celebrities. CONCEPT Markets in Marketing 12 Select the example below that represents a sales promotion. A billboard advertisement that has an accompanying mobile app A direct mail flyer that shows the new store location A magazine ad that promotes a new line of printers CONCEPT Promotion 13 Which statement best describes push marketing? Developing methods to bring the market for a product to a company To generate consumer interest in the product Providing supporting proof that a vehicle is environmentally friendly since it gives off fewer pollutants. Sophia :: Welcome 7/11 Attracting consumers who want answers the company can provide Utilizing social media to improve the company image CONCEPT Push and Pull Marketing 14 A company selling a new product would consider using a skimming pricing strategy for which of the following reasons? To be competitive with companies selling similar products To cover high marketing costs for a new product To develop brand loyalty with its current market CONCEPT Price 15 Which of the following is NOT an example of false advertising? Retouching before and after photos in an advertisement for a weight loss medicine. Claiming clinically proven health results for a food product that lacks scientific testing reports. Advertising an orange drink as juice when the ingredients do not list any juices. Blue badge Phillipe bought Brand B of diet soda when the price for Brand A increased. More effort spent ensuring the shopping experience is convenient Sophia :: Welcome 10/1 Which of the following would be considered the logo in this scenario? Product information Company name Box CONCEPT Packaging 21 Which of the following best illustrates a substitute good? Phillipe decided not to purchase diet soda when the price for Brand A increased. Phillipe bought Brand A of diet soda because it was his favorite brand. Phillipe went to a different store to see if he could find a good price on Brand A. CONCEPT Basics of Branding 22 In which of the following ways does a company market a product differently when it considers more of a consumer-focused marketing mix? A retailer Sophia :: Welcome 11/1 More focused on trying to provide substitute products More time spent developing unique product features More emphasis placed on using multiple forms of marketing media CONCEPT Consumer-Focused Marketin g Mix 23 Which of the following parts of a product's distribution channel interacts with consumers? A distributor An intermediary A wholesaler CONCEPT Place © 2021 SOPHIA Learning, LLC. SOPHIA is a registered trademark of SOPHIA Learning, LLC. About Contact Us Privacy Policy Terms of Use