Marketing development, Assignments of Marketing Management

Download Marketing development and more Assignments Marketing Management in PDF only on Docsity! LOVELY PROFESSIONAL UNIVERSITY Assignment - Situation based problem solving Mittal School of Business (MSOB) Faculty of Strategy/IB Course Code: MKTM511 Name of the faculty member: Rajeev Gupta Course Title: Marketing Management II Class: MBA Term: 1 Section: QOC01 Max. Marks: 30 Date of Allotment: 17th Dec. 2021 Date of Submission: 06th Jan 2021 S. N. Objectives of Academic Activity Guidelines Evaluation Parameters Expected Outcomes 1 To develop analytical skills and conceptual skills among students Students will be assigned the Organization / Product / Brand. Students need to search for product, price, place and promotion strategies adopted by the organizations for the selected product / brand. Student is required to submit the analysis of the marketing strategies adopted by organizations in own words in form of a written report. Description of product and price strategies:10 Marks Description of place and promotion strategies:10 marks Analysis of these strategies:10 marks To develop analytical skills and conceptual skills among students Evaluation Parameters- Description of product and price strategies: 10 marks Description of place and promotion strategies: 10 marks Analysis of these strategies: 10 marks