Art Marketing Plan: Objectives, Products, Customers, Competitors, Positioning, Pricing, Sa, Assignments of Marketing

Download Art Marketing Plan: Objectives, Products, Customers, Competitors, Positioning, Pricing, Sa and more Assignments Marketing in PDF only on Docsity! Marketing Plan: Peel the Art - 2021 QUESTION ANSWER 1.) Objectives What are the specific goals of your business this year? e To increase the sales in 3-4 months e One of the top sticker business in Bacolod City at the end of the year e Provide the best quality to customers e Creating and release new products 2.) Your Product/Service What product or service do you offer? Crafting needs: e Custom stickers for their crafts needs e Weekly new cute design stickers e Cute and high quality washi tapes Business needs: e We layout and design stickers for small and big businesses 3.) Customers Who buys (or should buy) your product? What do they need it for? e Small and big businesses who sell food products or any businesses - They need this for their business logo, contact number and to label their products - They can also give freebie stickers to their customers e Teenagers and young adults who loves art/crafts - They need this for their everyday crafty needs, and also it can be their collection. - They can used it for their personal journal 4.) Competitors Who are your top competitors and what are their strengths? e Printsbymaire (instagram) - This business is already known to many people and they offer a lot of services/products to the consumers. e Thecoffeemonsterzco (instagram) - This business sells internationally and she creates her own design and has a lot of followers on instagram. e Stickers.by.sbpach (instagram) - This business is also known to many people and offers a lot of products to the consumers. 5.) Positioning Given your competition, what makes your business great and unique to customers? - What makes my business great and unique is that | used high quality products for a cheaper price, | offer discounts and promos to those who buy in bulk. / also hire local artists or aspiring artists to design my products. 6.) Pricing How will you price your product? Crafting needs: Php 60 - Pre cut A4 sheet sticker (my designs) Php 40 - Washi tape Php 70-100 - Pre Cut Custom stickers (A4 sheet) For stickers: Matte Finish - no additional Transparent - add Php 10 Business needs: Pre cut logo and custom sticker (A4 sheet) e Php 40 - black and white e Php 60- colored Matte Finish - no additional Glossy Finish add Php 10 Glitter Finish add Php 15 Transparent add Php 10 e For bulk orders, it depends on the number of orders 7.) Sales & Support How and where will you sell and service the product? e | will sell my products on instagram e | will also create a website for those people who will buy internationally e | will also sell my products on Shopee for those people who will order outside Bacolod City 8.) Promotion How will people find out about you and your product? e | will advertise itin social media - facebook and instagram with the help of my friends and family e | will create a website about my business and products e And also | will create a viogNvideo about “starting my own sticker