Elective Courses Offered in Semester V of BMS Programme at University of Mumbai, Summaries of Marketing

Download Elective Courses Offered in Semester V of BMS Programme at University of Mumbai and more Summaries Marketing in PDF only on Docsity! UNIVERSITY OF MUMBAI No. UG/ 89 of 2018-19 CIRCULAR:- Attention of the Principals of the affiliated Colleges and Directors of the recognized Institutions in Commerce & Management Faculty is invited to this office Circular No. UG/21 of 2016-17, dated 30" June, 2016 relating to syllabus of Bachelor of Management Studies (B.M.S.) degree course. Their attention is also invited to University Circular No. UG/109 of 2016- 17 dated 25" October, 2016 for F.Y.B.M.S. ( Sem. I & II) and University Circular No. UG/261 of 2017-18 dated 23" October, 2017 for S.Y. B.M.S. (Sem. III & IV) respectively. They are hereby informed that the recommendations made by the Board of Studies in Business Management at its meeting held on 28" February, 2018 have been accepted by the Academic Council at its meeting held on 5" May, 2018 vide item No. 4.44 and that in accordance therewith, the revised syllabus as per the (CBCS) for the T.Y.B.M.S. (Sem. V & VI), has been brought into force with effect from the academic year 2018-19, accordingly. (The same is available on the University’s website www.mu.ac.in). ae. MUMBAI — 400 032 (Dr. Dinesh Kamble) To OF July, 2018 Vc REGISTRAR The Principals of the affiliated Colleges and Directors of the recognized Institutions in Commerce & Management Faculty. (Circular No. UG/334 of 2017-18 dated 9" January, 2018.) A.C./4.44/05/05/2018 RK ARK KK KK RAK RK ah No. UG/ 83 -A of 2018 MUMBAI-400 032 DF July, 2018 Copy forwarded with Compliments for information to:- 1) The I/e Dean, Faculty of Commerce & Management, 2) The Director, Board of Examinations and Evaluation, 3) The Director, Board of Students Development, 4) The Professor-cum-Director, Institute of Distance and Open Learning (IDOL), 5) The Co-Ordinator, University Computerization Centre, UA (Dr. Dinesh Kamble) I/c REGISTRAR Board of Studies-in-Business Management, University of Mumbai 1 | P a g e University of Mumbai Revised Syllabus and Question Paper Pattern of Courses of Bachelor of Management Studies (BMS) Programme at Third Year Semester V and VI Under Choice Based Credit, Grading and Semester System (To be implemented from Academic Year- 2018-2019) Board of Studies-in-Business Management, University of Mumbai Board of Studies-in-Business Management, University of Mumbai 4 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 1. Investment Analysis and Portfolio Management Modules at a Glance SN Modules No. of Lectures 1 Introduction to Investment Environment 15 2 Risk - Return Relationship 15 3 Portfolio Management and Security Analysis 15 4 Theories, Capital Asset Pricing Model and Portfolio Performance Measurement 15 Total 60 Objectives SN Objectives 1 To acquaint the learners with various concepts of finance 2 To understand the terms which are often confronted while reading newspaper, magazines etc for better correlation with the practical world 3 To understand various models and techniques of security and portfolio analysis Board of Studies-in-Business Management, University of Mumbai 5 | P a g e SN Modules/ Units 1 Introduction to Investment Environment a) Introduction to Investment Environment  Introduction, Investment Process, Criteria for Investment, Types of Investors, Investment V/s Speculation V/s Gambling, Investment Avenues, Factors Influencing Selection of Investment Alternatives b) Capital Market in India  Introduction, Concepts of Investment Banks its Role and Functions, Stock Market Index, The NASDAQ, SDL, NSDL, Benefits of Depository Settlement, Online Share Trading and its Advantages, Concepts of Small cap, Large cap, Midcap and Penny stocks 2 Risk - Return Relationship a) Meaning, Types of Risk- Systematic and Unsystematic risk, Measurement of Beta, Standard Deviation, Variance, Reduction of Risk through Diversification. Practical Problems on Calculation of Standard Deviation, Variance and Beta. 3 Portfolio Management and Security Analysis a) Portfolio Management:  Meaning and Concept, Portfolio Management Process, Objectives, Basic Principles, Factors affecting Investment Decisions in Portfolio Management, Portfolio Strategy Mix. b) Security Analysis:  Fundamental Analysis, Economic Analysis, Industry Analysis, Company Analysis, Technical Analysis - Basic Principles of Technical Analysis., Uses of Charts: Line Chart, Bar Chart, Candlestick Chart, Mathematical Indicators: Moving Averages, Oscillators. 4 Theories, Capital Asset Pricing Model and Portfolio Performance Measurement a) Theories:  Dow Jones Theory, Elloit Wave Theory, Efficient Market Theory b) Capital Asset Pricing Model:  Assumptions of CAPM, CAPM Equation, Capital Market Line, Security Market Line c) Portfolio Performance Measurement:  Meaning of Portfolio Evaluation, Sharpe’s Ratio (Basic Problems), Treynor’s Ratio (Basic Problems), Jensen’s Differential Returns (Basic Problems) Board of Studies-in-Business Management, University of Mumbai 6 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 2. Commodity and Derivatives Market Modules at a Glance SN Modules No. of Lectures 1 Introduction to Commodities Market and Derivatives Market 15 2 Futures and Hedging 15 3 Options and Option Pricing Models 15 4 Trading, Clearing & Settlement In Derivatives Market and Types of Risk 15 Total 60 Objectives SN Objectives 1 To understand the concepts related to Commodities and Derivatives market 2 To study the various aspects related to options and futures 3 To acquaint learners with the trading, clearing and settlement mechanism in derivates market. Board of Studies-in-Business Management, University of Mumbai 9 | P a g e SN Modules/ Units 1 Introduction a) Introduction To Wealth Management:  Meaning of WM, Scope of WM, Components of WM, Process of WM, WM Needs & Expectation of Clients,Code of Ethics for Wealth Manager b) Personal Financial Statement Analysis:  Financial Literacy, Financial Goals and Planning, Cash Flow Analysis, Building Financial Plans, Life Cycle Management. c) Economic Environment Analysis:  Interest Rate, Yield Curves, Real Return, Key Indicators-Leading, Lagging, Concurrent 2 Insurance Planning and Investment Planning a) Insurance Planning:  Meaning, Basic Principles of Insurance, Functions and Characteristics of Insurance, Rights and Responsibilities of Insurer and Insured, Types of life Insurance Policies, Types of General Insurance Policies, Health Insurance – Mediclaim – Calculation of Human Life Value - Belth Method/CPT b) Investment Planning:  Types of Investment Risk, Risk Profiling of Investors & Asset Allocation (Life Cycle Model), Asset Allocation Strategies(Strategic, Tactical, Life-Cycle based), Goal-based Financial Planning, Active & Passive Investment Strategies 3 Financial Mathematics/ Tax and Estate Planning a) Financial Mathematics:  Calculation of Returns (CAGR ,Post-tax Returns etc.), Total Assets, Net Worth Calculations, Financial Ratios b) Tax and Estate Planning:  Tax Planning Concepts, Assessment Year, Financial Year, Income Tax Slabs, TDS, Advance Tax, LTCG, STCG, Carry Forward & Set-off, Estate Planning Concepts –Types of Will – Requirements of a Valid Will– Trust – Deductions - Exemptions 4 Retirement Planning/ Income Streams & Tax Savings Schemes a) Retirement Planning:  Understanding of different Salary Components, Introduction to Retirement Planning, Purpose & Need, Life Cycle Planning, Financial Objectives in Retirement Planning, Wealth Creation (Factors and Principles), Retirement (Evaluation & Planning), Pre & Post-Retirement Strategies - Tax Treatment b) Income Streams & Tax Savings Schemes:  Pension Schemes, Annuities- Types of Annuities, Various Income Tax Savings Schemes Board of Studies-in-Business Management, University of Mumbai 10 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 4. Financial Accounting Modules at a Glance Sr. No. Modules No. of Lectures 1 Preparation of Final Accounts of Companies 15 2 Underwriting of Shares & Debentures 12 3 Accounting of Transactions of Foreign Currency 15 4 Investment Accounting (w.r.t. Accounting Standard- 13) 10 5 Ethical Behaviour and Implications for Accountants 08 Total 60 Objectives SN Objectives 01 To acquaint the learners in preparation of final accounts of companies 02 To study provisions relating to underwriting of shares and debentures 03 To study accounting of foreign currency and investment 04 To understand the need of ethical behaviour in accountancy Board of Studies-in-Business Management, University of Mumbai 11 | P a g e Sr. No. Modules / Units 1 Preparation of Final Accounts of Companies Relevant provisions of Companies Act related to preparation of Final Accounts (excluding cash flow statement) Preparation of financial statements as per Companies Act (excluding cash flow statement) AS 1 in relation to final accounts of companies (disclosure of accounting policies) 2 Underwriting of Shares & Debentures Introduction, Underwriting, Underwriting Commission Provision of Companies Act with respect to Payment of underwriting commission Underwriters, Sub-Underwriters, Brokers and Manager to Issues Types of underwriting, Abatement Clause Marked, Unmarked and Firm-underwriting applications, Liability of the underwriters in respect of underwriting contract- Practical problems 3 Accounting of Transactions of Foreign Currency In relation to purchase and sale of goods, services, assets, loan and credit transactions. Computation and treatment of exchange rate differences. 4 Investment Accounting (w.r.t. Accounting Standard- 13) For shares (variable income bearing securities) For Debentures/Preference shares (fixed income bearing securities) Accounting for transactions of purchase and sale of investments with ex and cum interest prices and finding cost of investment sold and carrying cost as per weighted average method (Excl. brokerage). Columnar format for investment account. 5 Ethical Behaviour and Implications for Accountants Introduction, Meaning of ethical behavior Financial Reports – link between law, corporate governance, corporate social responsibility and ethics. Need of ethical behavior in accounting profession . Implications of ethical values for the principles versus rule based approaches to accounting standards The principal based approach and ethics The accounting standard setting process and ethics The IFAC Code of Ethics for Professional Accountants Contents of Research Report in Ethical Practices Implications of unethical behavior for financial reports Company Codes of Ethics The increasing role of Whistle – Blowing Board of Studies-in-Business Management, University of Mumbai 14 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 6. Direct Taxes Modules at a Glance Sr. No. Modules No. of Lectures 1 Definitions and Residential Status 10 2 Heads of Income – I 15 3 Heads of Income - II 15 4 Deductions under Chapter VI A 10 5 Computation of Taxable Income of Individuals 10 Total 60 Objectives SN Objectives 01 To understand the provisions of determining residential status of individual 02 To study various heads of income 03 To study deductions from total income 04 To compute taxable income of Individuals Board of Studies-in-Business Management, University of Mumbai 15 | P a g e Sr. No. Modules / Units 1 Definitions and Residential Status Basic Terms ( S. 2,3,4) Assessee, Assessment, Assessment Year, Annual Value, Business, Capital Assets, Income, Previous Year, Person, Transfer. Determination of Residential Status of Individual, Scope of Total Income (S.5) 2 Heads of Income – I Salary ( S.15-17) Income from House Property (S. 22-27) Profit & Gain from Business and Profession(S. 28, 30,31,32, 35, 35D,36,37, 40, 40A and 43B) 3 Heads of Income – II Capital Gain (S. 45, 48, 49, 50 and 54) Income from other sources (S.56- 59) Exclusions from Total Income (S.10) (Exclusions related to specified heads to be covered with relevant heads of income) 4 Deductions under Chapter VI A Deductions from Total Income S. 80C, 80CCC, 80D, 80DD, 80E, 80U, 80TTA 5 Computation of Taxable Income of Individuals. Computation of Total Income and Taxable Income of Individuals Note: The Syllabus is restricted to study of particular sections, specifically mentioned rules and notifications only. 1. All modules / units include Computational problems / Case Study. 2. The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations. Board of Studies-in-Business Management, University of Mumbai 16 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 1. Service Marketing Modules at a Glance SN Modules No. of Lectures 1 Introduction of Services Marketing 15 2 Key Elements of Services Marketing Mix 15 3 Managing Quality Aspects of Services Marketing 15 4 Marketing of Services 15 Total 60 Objectives SN Objectives 1 To understand distinctive features of services and key elements in services marketing 2 To provide insight into ways to improve service quality and productivity 3 To understand marketing of different services in Indian context Board of Studies-in-Business Management, University of Mumbai 19 | P a g e SN Modules/ Units 1 Introduction to E-commerce • Ecommerce- Meaning, Features of E-commerce, Categories of E-commerce, Advantages &Limitations of E-Commerce, Traditional Commerce &E-Commerce • Ecommerce Environmental Factors: Economic, Technological, Legal , Cultural & Social • Factors Responsible for Growth of E-Commerce, Issues in Implementing E- Commerce, Myths of E-Commerce • Impact of E-Commerce on Business, Ecommerce in India • Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education • Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce 2 E-Business & Applications • E-Business: Meaning, Launching an E-Business, Different phases of Launching an E- Business • Important Concepts in E-Business: Data Warehouse, Customer Relationship Management , Supply Chain Management, Enterprise Resource Planning • Bricks and Clicks business models in E-Business: Brick and Mortar, Pure Online, Bricks and Clicks, Advantages of Bricks & Clicks Business Model, Superiority of Bricks and Clicks E-Business Applications: E-Procurement, E-Communication, E- Delivery, E-Auction, E-Trading. • Electronic Data Interchange (EDI) in E-Business: Meaning of EDI, Benefits of EDI, Drawbacks of EDI, Applications of EDI. • Website : Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a Website 3 Payment, Security, Privacy &Legal Issues in E-Commerce • Issues Relating to Privacy and Security in E-Business • Electronic Payment Systems: Features, Different Payment Systems :Debit Card, Credit Card ,Smart Card, E-cash, E-Cheque, E-wallet, Electronic Fund Transfer. • Payment Gateway: Introduction, Payment Gateway Process, Payment Gateway Types, Advantages and Disadvantages of Payment Gateway. • Types of Transaction Security • E-Commerce Laws: Need for E-Commerce laws, E-Commerce laws in India, Legal Issues in E-commerce in India, IT Act 2000 Board of Studies-in-Business Management, University of Mumbai 20 | P a g e SN Modules/ Units 4 Digital Marketing • Introduction to Digital Marketing, Advantages and Limitations of Digital Marketing. • Various Activities of Digital Marketing: Search Engine Optimization, Search Engine Marketing, Content Marketing & Content Influencer Marketing, Campaign Marketing, Email Marketing, Display Advertising, Blog Marketing, Viral Marketing, Podcasts & Vodcasts. • Digital Marketing on various Social Media platforms. • Online Advertisement, Online Marketing Research, Online PR • Web Analytics • Promoting Web Traffic • Latest developments and Strategies in Digital Marketing. Board of Studies-in-Business Management, University of Mumbai 21 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 3. Sales and Distribution Management Modules at a Glance SN Modules No. of Lectures 1 Introduction 15 2 Market Analysis and Selling 15 3 Distribution Channel Management 15 4 Performance Evaluation, Ethics and Trends 15 Total 60 Objectives SN Objectives 1 To develop understanding of the sales & distribution processes in organizations 2 To get familiarized with concepts, approaches and the practical aspects of the key decision making variables in sales management and distribution channel management Board of Studies-in-Business Management, University of Mumbai 24 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 4. Customer Relationship Management Modules at a Glance SN Modules No. of Lectures 1 Introduction to Customer Relationship Management 15 2 CRM Marketing Initiatives, Customer Service and Data Management 15 3 CRM Strategy, Planning, Implementation and Evaluation 15 4 CRM New Horizons 15 Total 60 Objectives SN Objectives 1 To understand concept of Customer Relationship Management (CRM) and implementation of Customer Relationship Management 2 To provide insight into CRM marketing initiatives, customer service and designing CRM strategy 3 To understand new trends in CRM, challenges and opportunities for organizations Board of Studies-in-Business Management, University of Mumbai 25 | P a g e SN Modules/ Units 1 Introduction to Customer Relationship Management  Concept, Evolution of Customer Relationships: Customers as strangers, acquaintances, friends and partners  Objectives, Benefits of CRM to Customers and Organisations, Customer Profitability Segments, Components of CRM: Information, Process, Technology and People, Barriers to CRM  Relationship Marketing and CRM: Relationship Development Strategies: Organizational Pervasive Approach, Managing Customer Emotions, Brand Building through Relationship Marketing, Service Level Agreements, Relationship Challenges 2 CRM Marketing Initiatives, Customer Service and Data Management  CRM Marketing Initiatives: Cross-Selling and Up-Selling, Customer Retention, Behaviour Prediction, Customer Profitability and Value Modeling, Channel Optimization, Personalization and Event-Based Marketing  CRM and Customer Service: Call Center and Customer Care: Call Routing, Contact Center Sales-Support, Web Based Self Service, Customer Satisfaction Measurement, Call-Scripting, Cyber Agents and Workforce Management  CRM and Data Management: Types of Data: Reference Data, Transactional Data, Warehouse Data and Business View Data, Identifying Data Quality Issues, Planning and Getting Information Quality, Using Tools to Manage Data, Types of Data Analysis: Online Analytical Processing (OLAP), Clickstream Analysis, Personalisation and Collaborative Filtering, Data Reporting 3 CRM Strategy, Planning, Implementation and Evaluation  Understanding Customers: Customer Value, Customer Care, Company Profit Chain: Satisfaction, Loyalty, Retention and Profits  Objectives of CRM Strategy, The CRM Strategy Cycle: Acquisition, Retention and Win Back, Complexities of CRM Strategy  Planning and Implementation of CRM: Business to Business CRM, Sales and CRM, Sales Force Automation, Sales Process/ Activity Management, Sales Territory Management, Contact Management, Lead Management, Configuration Support, Knowledge Management CRM Implementation: Steps- Business Planning, Architecture and Design, Technology Selection, Development, Delivery and Measurement  CRM Evaluation: Basic Measures: Service Quality, Customer Satisfaction and Loyalty, Company 3E Measures: Efficiency, Effectiveness and Employee Change Board of Studies-in-Business Management, University of Mumbai 26 | P a g e 4 CRM New Horizons  e-CRM: Concept, Different Levels of E- CRM, Privacy in E-CRM:  Software App for Customer Service:  Activity Management, Agent Management, Case Assignment, Contract Management, Customer Self Service, Email Response Management, Escalation, Inbound Communication Management, Invoicing, Outbound Communication Management, Queuing and Routing, Scheduling  Social Networking and CRM  Mobile-CRM  CRM Trends, Challenges and Opportunities  Ethical Issues in CRM Board of Studies-in-Business Management, University of Mumbai 29 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 6. Strategic Marketing Management Modules at a Glance Sr. No. Modules No. of Lectures 1 Introduction to Strategic Marketing Management 15 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing 15 3 Strategic Decisions in Product, Services and Branding 15 4 Strategic Decisions in Pricing, Promotion and Distribution and strategic growth management 15 Total 60 Objectives SN Objectives 01 To understand marketing strategies and their impact on business models 02 To learn strategic marketing tactics related to product, price, service, brand, positioning, incentives and communication for business growth. 03 To learn the various marketing strategies adopted by Companies to create a competitive advantage Board of Studies-in-Business Management, University of Mumbai 30 | P a g e Sr. No. Modules / Units 1 Introduction to Strategic Marketing Management  Marketing: Nature of Marketing, marketing as an art, science and business discipline, marketing as a value creation process  Strategic decisions: Nature of strategy, the marketing strategy interface, difference between marketing planning and strategic planning  Identifying the market: The five C framework-customer, company, collaborator, competitor, context  The 7 tactics of Marketing mix: Product, service, brand, price ,incentives, communication and distribution  Business Model and Strategic Marketing Planning: Meaning, Role of Business models in marketing management, Strategies for developing a business models: top-down business model generation, bottom up business model generation, The G-STIC frame work for marketing planning: Goal-Strategy-Tactics-Implementation-control 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing:  Segmentation: Essence of segmentation, Factors to be considered while segmenting, key segmenting principles- relevance, similarity, exclusivity  Identifying Target Customers: Factors to be considered while targeting, targeting strategies-One for all strategy, one for each strategy, Strategic Targeting criteria: target attractiveness, target compatibility Essential strategic assets for target compatibility: business infrastructure, collaborator networks, human capital, intellectual property, strong brands, established customer base, synergistic offerings, access to scarce resources and capital.  Creating Customer Value through Positioning: Role of strategic positioning, strategic positioning options: The quality option, value option, the pioneer, a narrow product focus, target segment focus; strategies for creating superior customer value. Creating Company Value: Understanding Company Value: Monetary, functional and psychological value; strategically managing profits--increasing sales revenue-through volume, optimizing price, lowering costs Creating Collaborator Value: Meaning of collaborators, collaboration as business process, advantages and drawbacks of collaboration, levels of strategic collaboration: explicit, implicit; alternatives to collaboration: horizontal and vertical integration, managing collaborator relations; gaining collaborator power: offering differentiation; collaborator size, strategic importance, switching costs Board of Studies-in-Business Management, University of Mumbai 31 | P a g e 3 Strategic Decisions in Product, Services and Branding  Managing Product and Services: factors affecting product and service decisions- performance, consistency, reliability, durability, compatibility, ease of use, technological design, degree of customization, physical aspects, style, packaging. Managing New Products: Forecasting new product demand using Primary Data and secondary data: offering specific forecasting, forecasting by analogy, category based forecasting. New product adoption: Understanding new product adoption, factors influencing diffusion of new offering, new product development process, managing risk in new products- market risk and technological risk, Moore’s Model of adoption of new technologies, managing product life cycle at various stages, extending Product lifecycle.  Managing Product Lines: Managing vertical, upscale, downscale, horizontal product-Line Extensions, Managing Product Line Cannibalization, Managing Product lines to gain and defend market position-The Fighting Brand Strategy, The sandwich strategy, The Good- better-best strategy  Brand Tactics: Brand: Meaning, brand identity, brand as value creation process brand hierarchy-Individual and umbrella branding, brand extension: vertical and horizontal, brand equity and brand power, measuring brand equity-cost based approach, market based approach and financial based approach. 4 Strategic Decisions in Pricing, Promotion and Distribution and strategic growth management A) Managing Price: Major approaches to strategic pricing-cost based pricing, competitive pricing, demand pricing; Price sensitivity: meaning, psychological pricing, Five psychological pricing effects: reference price effects, price quantity effects, price tier effects, price ending effects, product line effects; Understanding competitive pricing and price wars: factors affecting price wars, Approach for developing a strategic response to competitors price cut, Other pricing strategies-captive pricing, cross price elasticity, deceptive pricing, everyday low pricing, experience curve pricing, loss leader pricing, horizontal price fixing, price signalling. B) Managing Promotions and incentives: Promotion mix strategy, Factors affecting strategic decisions in promotion mix, Promotion expenditure strategy, Methods to determine promotion expenditure-Breakdown Method, Buildup Method, Push and Pull promotions. Managing incentives as a value creation process, Goals of using customer incentives, Monetary incentives for customers, Non monetary incentives for customers. Collaborator incentives meaning, monetary incentives-slotting allowance, stocking allowance, cooperative advertising allowance, market development allowance, display allowance, spiffs C) Managing distribution: Distribution as value creation process, distribution channel design process- Channel structure: Direct, indirect and hybrid channel; channel coordination- common ownership, contractual relationship, implicit channel coordination; channel type, channel coverage, channel exclusivity D) Strategic Growth Management: Gaining market position: strategies to gain market position: steal share strategy, market growth strategy, market innovation strategy; Pioneering new markets: Meaning, Types of Pioneers: technology, product, business model, markets; benefits and drawbacks of being a Pioneer. Defending market position: Strategies to defend market position- ignoring competitors’ action, repositioning the existing offer- repositioning to increase value for current customers, repositioning to attract new customers. Board of Studies-in-Business Management, University of Mumbai 34 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group C: Human Resource Electives 2. Strategic Human Resource Management and HR Policies Modules at a Glance SN Modules No. of Lectures 1 SHRM - An Overview 15 2 HR Strategies 15 3 HR Policies 15 4 Recent Trends in SHRM 15 Total 60 Objectives SN Objectives 1 To understand human resource management from a strategic perspective 2 To link the HRM functions to corporate strategies in order to understand HR as a strategic resource 3 To understand the relationship between strategic human resource management and organizational performance 4 To apply the theories and concepts relevant to strategic human resource management in contemporary organizations 5 To understand the purpose and process of developing Human Resource Policies Board of Studies-in-Business Management, University of Mumbai 35 | P a g e SN Modules/ Units 1 SHRM - An Overview  Strategic Human Resource Management (SHRM) – Meaning, Features, Evolution, Objectives, Advantages, Barriers to SHRM, SHRM v/s Traditional HRM, Steps in SHRM, Roles in SHRM - Top Management, Front-line Management, HR, Changing Role of HR Professionals, Models of SHRM – High Performance Working Model, High Commitment Management Model, High Involvement Management Model  HR Environment –Environmental trends and HR Challenges  Linking SHRM and Business Performance 2 HR Strategies  Developing HR Strategies to Support Organisational Strategies, Resourcing Strategy – Meaning and Objectives, Strategic HR Planning – Meaning, Advantages, Interaction between Strategic Planning and HRP, Managing HR Surplus and Shortages, Strategic Recruitment and Selection – Meaning and Need, Strategic Human Resource Development – Meaning, Advantages and Process, Strategic Compensation as a Competitive Advantage, Rewards Strategies – Meaning, Importance, Employee Relations Strategy, Retention Strategies, Strategies for Enhancing Employee Work Performance 3 HR Policies  Human Resource Policies – Meaning, Features, Purpose of HR Policies, Process of Developing HR Policies, Factors affecting HR Policies, Areas of HR Policies in Organisation, Requisites of a Sound HR Policies – Recruitment, Selection, Training and Development, Performance Appraisal, Compensation, Promotion, Outsourcing, Retrenchment, Barriers to Effective Implementation of HR Policies and Ways to Overcome These Barriers, Need for Reviewing and Updating HR Policies, Importance of Strategic HR Policies to Maintain Workplace Harmony 4 Recent Trends in SHRM  i.e. Mentoring  Employee Engagement – Meaning, Factors Influencing Employee Engagement, Strategies for Enhancing Employee Engagement  Contemporary Approaches to HR Evaluation – Balance Score Card, HR Score Card, Benchmarking and Business Excellence Model  Competency based HRM – Meaning, Types of Competencies, Benefits of Competencies for Effective Execution of HRM Functions.  Human Capital Management –Meaning and Role  New Approaches to Recruitment – Employer Branding, Special Event Recruiting, Contest Recruitment, e - Recruitment  Strategic International Human Resource Management – Meaning and Features, International SHRM Strategic Issues, Approaches to Strategic International HRM. Board of Studies-in-Business Management, University of Mumbai 36 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group C: Human Resource Electives 3. Performance Management and Career Planning Modules at a Glance SN Modules No. of Lectures 1 Performance Management – An Overview 15 2 Performance Management Process 15 3 Ethics, Under Performance and Key Issues in Performance Management 15 4 Career Planning and Development 15 Total 60 Objectives SN Objectives 1 To understand the concept of performance management in organizations 2 To review performance appraisal systems 3 To understand the significance of career planning and practices Board of Studies-in-Business Management, University of Mumbai 39 | P a g e SN Modules/ Units 1 Industrial Relations- An overview  Meaning, Objectives, Characteristics of a good Industrial Relations System/Principles of a good IR/Essentials of good IR, Scope, Significance/Need and Importance of IR, Major Stakeholders of IR, Evolution of IR in India, Factors affecting IR, Role of State, Employers and Unions in IR, Changing Dimensions of IR in India, Impact of Liberalisation, Privatisation and Globalisation on Industrial Relations, Issues and Challenges of industrial relations in India 2 Industrial Disputes a) Industrial Disputes:  Meaning of Industrial Dispute, Causes, Forms/Types, Consequences/Effects, Methods of Settling Industrial Disputes (Arbitration, Joint Consultations, Works Committee, Conciliation, Adjudication etc)  Concepts Related to Industrial Disputes (Relevant Examples): Strike, Layoff, Lockout, Retrenchment b) Employee Discipline:  Meaning, Determinants, Causes of Indiscipline, Code of Discipline and its Enforcement. c) Grievance Handling:  Meaning of Grievances, Causes of Grievances, Guidelines for Grievance Handling, Grievance Redressal Procedure in India. d) Workers' Participation in Management:  Meaning and Types with Respect to India 3 Trade Unions and Collective Bargaining a) Trade Unions:  Meaning, Features, Objectives, Role of Trade Unions, Functions/Activities, Types, Evolution of Trade Unions across Globe, Evolution of Trade Unions in India, Structure of Trade Unions in India, Recognition of Trade Unions, Rights and Privileges of Registered Trade Unions, Impact of Globalisation on Trade Unions in India, Central Organisations of Indian Trade Unions : INTUC, AITUC, HMS,UTUC, Problems of Trade Unions in India. b) Collective Bargaining:  Meaning, Features, Importance, Scope, Collective Bargaining Process, Prerequisites of Collective Bargaining, Types of Collective Bargaining Contracts, Levels of Collective Bargaining, Growth of Collective Bargaining in India, Obstacles to Collective Bargaining in India. Board of Studies-in-Business Management, University of Mumbai 40 | P a g e SN Modules/ Units 4 Industrial Relations Related Laws in India • Role of Judiciary in Industrial Relations: Labour Court, Industrial Tribunal, National Tribunal • The Trade Unions Act, 1926; • The Industrial Employment (Standing Orders) Act, 1946; • The Industrial Disputes Act, 1947; • The Factories' Act, 1948 • The Minimum Wages Act, 1948 Board of Studies-in-Business Management, University of Mumbai 41 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Elective Courses (EC) Group C:Human Resource Electives 5. Talent & Competency Management Modules at a Glance Sr. No. Modules No. of Lectures 1 Introduction to Talent Management 15 2 Talent Management System 15 3 Contemporary Issues and Current Trends in Talent Management 15 4 Competency Management and Competency Mapping 15 Total 60 Objectives SN Objectives 01 To understand key talent management & competency management concepts 02 To understand the concept and importance of competency mapping 03 To understand the role of talent management and competency management in building sustainable competitive advantage to an organization 04 To know the ethical and legal obligations associated with talent management Board of Studies-in-Business Management, University of Mumbai 44 | P a g e Sr. No. Modules / Units 1 Understanding Stress  Stress – concept, features, types of stress  Relation between Stressors and Stress  Potential Sources of Stress – Environmental, Organizational and Individual  Consequences of Stress – Physiological, Psychological and Behavioural Symptoms  Stress at work place – Meaning, Reasons  Impact of Stress on Performance  Work Stress Model  Burnout – Concept  Stress v/s Burnout 2 Managing Stress – I  Pre-requisites of Stress-free Life  Anxiety - Meaning, Mechanisms to cope up with anxiety  Relaxation - Concept and Techniques  Time Management - Meaning, Importance of Time Management  Approaches to Time Management  Stress Management - Concept, Benefits  Managing Stress at Individual level  Role of Organization in Managing Stress/ Stress Management Techniques  Approaches to Manage Stress - Action oriented, Emotion oriented, Acceptance oriented. 3 Managing Stress – II  Models of Stress Management - Transactional Model, Health Realization/ Innate Health Model  General Adaption Syndrome (GAS) - Concept, Stages  Measurement of Stress Reaction - The Physiological Response, The Cognitive Response, The Behavioural Response.  Stress prevention mechanism - Stress management through mind control and purification theory and practice of yoga education.  Stress management interventions: primary, secondary, tertiary.  Meditation – Meaning, Importance  Role of Pranayama, Mantras, Nutrition, Music, Non-violence in stress control 4 Stress Management Leading to Success  Eustress – Concept, Factors affecting Eustress  Stress Management Therapy - Concept, Benefits  Stress Counselling - Concept  Value education for stress management  Stress and New Technology  Stress Audit Process  Assessment of Stress - Tools and Methods  Future of Stress Management Board of Studies-in-Business Management, University of Mumbai 45 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Core Course (CC) 5. Logistics and Supply Chain Management Modules at a Glance SN Modules No. of Lectures 1 Overview of Logistics and Supply Chain Management 15 2 Elements of Logistics Mix 15 3 Inventory Management, Logistics Costing, Performance Management and Logistical Network Analysis 15 4 Recent Trends in Logistics and Supply Chain Management 15 Total 60 Objectives SN Objectives 1 To provide students with basic understanding of concepts of logistics and supply chain management 2 To introduce students to the key activities performed by the logistics function 3 To provide an insight in to the nature of supply chain, its functions and supply chain systems 4 To understand global trends in logistics and supply chain management Board of Studies-in-Business Management, University of Mumbai 46 | P a g e SN Modules/ Units 1 Overview of Logistics and Supply Chain Management a) Introduction to Logistics Management • Meaning, Basic Concepts of Logistics- Logistical Performance Cycle, Inbound Logistics, Inprocess Logistics, Outbound Logistics, Logistical Competency, Integrated Logistics , Reverse Logistics and Green Logistics • Objectives of Logistics, Importance of Logistics, Scope of Logistics, Logistical Functions/Logistic Mix, Changing Logistics Environment b) Introduction to Supply Chain Management  Meaning, Objectives, Functions, Participants of Supply Chain, Role of Logistics in Supply Chain, Comparison between Logistics and Supply Chain Management, Channel Management and Channel Integration c) Customer Service: Key Element of Logistics  Meaning of Customer Service, Objectives, Elements, Levels of customer service, Rights of Customers d) Demand Forecasting  Meaning, Objectives ,Approaches to Forecasting, Forecasting Methods, Forecasting Techniques, (Numerical on Simple Moving Average, Weighted Moving Average) 2 Elements of Logistics Mix a) Transportation  Introduction, Principles and Participants in Transportation, Transport Functionality, Factors Influencing Transportation Decisions, Modes of Transportation- Railways, Roadways, Airways, Waterways, Ropeways, Pipeline, Transportation Infrastructure, Intermodal Transportation b) Warehousing  Introduction, Warehouse Functionality, Benefits of Warehousing, Warehouse Operating Principles, Types of Warehouses, Warehousing Strategies, Factors affecting Warehousing c) Materials Handling  Meaning, Objectives, Principles of Materials Handling, Systems of Materials Handling, Equipments used for Materials Handling, Factors affecting Materials Handling Equipments d) Packaging  Introduction, Objectives of Packaging, Functions/Benefits of Packaging, Design Considerations in Packaging, Types of Packaging Material, Packaging Costs Board of Studies-in-Business Management, University of Mumbai 49 | P a g e SN Modules/ Units 1 Foundation of Corporate Communication a) Corporate Communication: Scope and Relevance  Introduction, Meaning, Scope, Corporate Communication in India, Need/ Relevance of Corporate Communication in Contemporary Scenario b) Keys concept in Corporate Communication  Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation c) Ethics and Law in Corporate Communication  Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI 2 Understanding Public Relations a) Fundamental of Public Relations:  Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business b) Emergence of Public Relations:  Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations c) Public Relations Environment:  Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues d) Theories used in Public Relations:  Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory 3 Functions of Corporate Communication and Public Relations a) Media Relations:  Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations b) Employee Communication:  Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications c) Crisis Communication:  Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building d) Financial Communication:  Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising Board of Studies-in-Business Management, University of Mumbai 50 | P a g e SN Modules/ Units 4 Emerging Technology in Corporate Communication and Public Relations a) Contribution of Technology to Corporate Communication  Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS) b) Information Technology in Corporate Communication  Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation c) Corporate Blogging  Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog Board of Studies-in-Business Management, University of Mumbai 51 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS)Programme at Semester V with effect from the Academic Year 2018-2019 Reference Books Reference Books Investment Analysis & Portfolio Management  Kevin. S, Security Analysis and Portfolio Management  Donald Fischer & Ronald Jordon, Security Analysis & Portfolio Management  Prasanna Chandra, Security Analysis & Portfolio Management  Sudhindhra Bhatt, Security Analysis and Portfolio Management. Commodity & Derivatives Market  John C. Hull & Basu -Futures, options & other derivatives  Robert McDonald, Derivatives market, Pearson education  John Hull, Fundamentals of futures & options  Ankit Gala & Jitendra Gala, Guide to Indian Commodity market, Buzzingstock publishing house  K.Sasidharan & Alex K. Mathews, Option trading – bull market strategies, McGraw Hill publication  Niti Chatnani, Commodity markets, McGraw Hill Publication  S.Kevin, Commodities & financial derivatives, PHI learning Pvt ltd  Suni K Parmeswaran, Futures & options, McGraw Hill Wealth Management  Harold Evensky, Wealth Management, McGraw Hill Publication  NCFM, CFP, IIBF, etc, Wealth Management modules  Harold Evensky, The new wealth Management, CFA Institute Investment Series Publication Financial Accounting  Ashish K. Bhattacharyya – “Financial Accounting for Business Managers”, Prentice Hall of India Pvt. Ltd.  Shashi K. Gupta – “Contemporary Issues in Accounting”, Kalyani Publishers.  R. Narayanaswamy – “Financial Accounting”, Prentice Hall of India, New Delhi  Ashok Sehgal – “Fundamentals of Financial Accounting”, Taxmann’s Publishers  Financial Accounting Reporting – Barry Elliot and Jamie Elliot – Prentice Hall ( 14th Edition) Risk Management  Thomas S. Coleman, Quantitative Risk Management : A Practical Guide to Financial Risk  Steve Peterson, Investment Theory and Risk Management  Risk Management , M/s Macmillan India Limited  Theory & Practice of Treasury Risk Management: M/s Taxman Publications Ltd.  Sim Segal, Corporate Value of ERM  Dr. G Kotreshwar, Risk Management : Insurance and Derivatives, Himalaya Publishing House Direct Taxes  Income Tax Act- Bare act  Dr V K Singhania-Direct Tax Law & Practice Board of Studies-in-Business Management, University of Mumbai 54 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Reference Books Reference Books Performance Management & Career Planning  Shashi K. Gupta, Rosy Joshi, Human Resource Management, Kalyani Publishers  Armstrong, Michael, Baron, Performance Management, Jaico Publishers  Robert Bacal, Performance Management, McGraw-Hill Education, 2007  T.V. Rao, Performance Management and Appraisal Systems: HR Tools for Global Competitiveness, Response Books, New Delhi, 2007.  Davinder Sharma, Performance Appraisal and Management, Himalaya Publishing House.  A.S. Kohli, T.Deb, Performance Management, Oxford University Press.  Herman Agnuinis, Performance Management, Second edition, Pearson Education. Industrial Relations  Davar R S: Personnel Management and Industrial Relations in India  Mamoria C B: Industrial Relations  Charles Myeres: Industrial Relations in India  Arun Monappa: Industrial Relations  Sharma A M : Industrial Relations  Ahuja K K : Industrial Relations Theory and Practice  C.S. Vekata Ratnam : Globalisation and Labour-Management Relations  Srivastava K D: Laws relating to Trade Unions and Unfair Labour Practice  A.M.Sarma: A conceptual and legal frame work  Farnham, David and John Pimlot, Understanding Industrial Relations, London: Cassell  Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2009.  C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2010.  Srivastava, Industrial Relations and Labour Laws, Vikas, 6 th edition, 2012.  P.R.N Sinha, Indu Bala Sinha, Seema Priyardarshini Shekhar. Industrial Relations, Trade Unions and Labour Legislation.  Srivastava, S. C. :Industrial Relations and Labour Laws, Vikas Publishing House Pvt Ltd, New Delhi.  Sinha, P.R.N., Sinha, Indu Bala and Shekhar, Seema Priyadarshini Industrial Relations, Trade Unions and Labour Legislation, Pearson Education, New Delhi. Talent & Competency Management  Dessler Gary, A Framework for Human Resource Management, Pearson Publication, 7th Edition.  Dessler Gary, Varkkey Biju, Fundamentals of Human Resource Management, Pearson Publication,14th Edition Rao VSP, Human Resource Management, Vikas Publishing, New Delhi  K. Aswathappa – Human Resources and Personnel Management, Tata McGraw Hill  Robbins SP, Timothy A, Judge & Sanghi Seema, Organizational Behaviour, Pearson Education, New Delhi,13th edition.  Lance A Berger, Dorothy R Berger, Talent Management Hand Book, McGraw Hill  Hasan, M., Singh, A. K., Dhamija, S. (eds.), Talent management in India: Challenges and opportunities, Atlantic Publication  Seema Sanghi: The Handbook of Competency Mapping: Understanding, Designing and Implementing Competency Models in Organizations, Sage Publishing Board of Studies-in-Business Management, University of Mumbai 55 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester V with effect from the Academic Year 2018-2019 Reference Books Reference Books Stress Management  Stress management by Susan R. Gregson  Stress management: Leading to Success By B Hiriyappa  Strategic Stress Management: An Organizational Approach by V. Sutherland, C. Cooper  Stress Management: An Integrated Approach to Therapy by Dorothy H.G. Cotton  Stress Management by A. K. Rai  Organizational Stress Management: A Strategic Approach By A. Weinberg, V. Sutherland, C. Cooper  Stress Management by Dr. Nivedita Logistics and Supply Chain Management  David Simchi Levi, Philip Kaminshy, Edith Simchi Levi, Designing & Managing the Supply Chain - Concepts, Strategies and Case Studies Logistics  Donald Waters, An Introduction to Supply Chain  Martin Christopher, Logistics & Supply Chain Management - Strategies for Reducing Cost & Improving Services  Vinod Sople, Logistic Management - The Supply Chain Imperative  Donald J Bowersox & David J Closs, Logistic Management - The Integrated Supply Chain Process  Alan Rushton, Phil Croucher, Peter Baker, The Handbook of Logistics and Distribution Management- Understanding the Supply Chain  Donald J. Bowersox & David J Closs, Logistical Management-The Integrated Supply Chain Process, McGraw Hill Education  Ronald H Ballou & Samir K Srivastava, Business Logistics/ Supply Chain Management- Pearson  Donald J Bowersox, David J Closs & M Bixby Cooper, Supply Chain Logistics Management- The McGraw Hill Companies Corporate Communication & Public Relations  Richard R. Dolphin, The Fundamentals of Corporate Communication  Joep Cornelissen, Corporate Communications: Theory and Practice  James L.Horton,Integrating Corporate Communication:The Cost Effective Use of Message & Medium  Sandra Oliver, Handbook of Corporate Communication & Public Relations A Cross-Cultural Approach  Rosella Gambetti, Stephen Quigley, Managing Corporate Communication  Joseph Fernandez, Corporate Communications: A 21st Century Primer  C.B.M. van Riel, Chris Blackburn, Principles of Corporate Communication  Jaishri Jethwaney, Corporate Communication: Principles and Practice Board of Studies-in-Business Management, University of Mumbai 56 | P a g e Bachelor of Management Studies (BMS) Programme Under Choice Based Credit, Grading and Semester System Course Structure (To be implemented from Academic Year- 2018-2019) Semester VI No. of Courses Semester VI Credits 1 Elective Courses (EC) 1,2,3 & 4 **Any four courses from the following list of the courses 12 2 Core Course (CC) 5 Operation Research 04 3 Ability Enhancement Course (AEC) 6 Project Work 04 Total Credits 20 ** List of group of Elective Courses(EC)for Semester VI (Any Four) Group A: Finance Electives (Any four Courses) 1 International Finance 2 Innovative Financial Services 3 Project Management 4 Strategic Financial Management 5 Financing Rural Development 6 Indirect Taxes Group B:Marketing Electives (Any four Courses) 1 Brand Management 2 Retail Management 3 International Marketing 4 Media Planning & Management 5 Sports Marketing 6 Marketing of Non Profit Organisation Group C: Human Resource Electives (Any four Courses) 1 HRM in Global Perspective 2 Organisational Development 3 HRM in Service Sector Management 4 Workforce Diversity 5 Human Resource Accounting & Audit 6 Indian Ethos in Management Board of Studies-in-Business Management, University of Mumbai 59 | P a g e SN Modules/ Units 3 World Financial Markets & Institutions & Risks a) Euro Currency Bond Markets:  Introduction to Euro Currency Market, Origin of Euro Currency Market, Euro Bond Market (Deposit, Loan, Notes Market), Types of Euro Bonds, Innovation in the Euro Bond Markets, Competitive Advantages of Euro Banks, Control & Regulation of Euro Bond Market b) International Equity Markets & Investments:  Introduction to International Equity Market, International Equity Market Benchmarks, Risk & Return from Foreign Equity Investments, Equity Financing in the International Markets, Depository Receipts – ADR,GDR,IDR c) International Foreign Exchange Markets:  Meaning of International Foreign Exchange Market, FERA v/s FEMA, Scope & Significance of Foreign Exchange Markets, Role of Forex Manager, FDI v/s FPI, Role of FEDAI in Foreign Exchange Market d) International Capital Budgeting:  Meaning of Capital Budgeting, Capital Budgeting Decisions, Incremental Cash Flows, Cash Flows at Subsidiary and Parent Company, Repatriation of Profits, Capital Budgeting Techniques – NPV 4 Foreign Exchange Risk, Appraisal & Tax Management a) Foreign Exchange Risk Management:  Introduction to Foreign Exchange Risk Management, Types of Risk, Trade & Exchange Risk, Portfolio Management in Foreign Assets, Arbitrage & Speculation b) International Tax Environment:  Meaning of International Tax Environment, Objectives of Taxation, Types of Taxation, Benefits towards Parties doing Business Internationally, Tax Havens, Tax Liabilities c) International Project Appraisal:  Meaning of Project Appraisal, Review of Net Present Value Approach (NPV), Option Approach to Project Appraisal, Project Appraisal in the International Context, Practice of Investment Appraisal Board of Studies-in-Business Management, University of Mumbai 60 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 2. Innovative Financial Services Modules at a Glance SN Modules No. of Lectures 1 Introduction to Traditional Financial Services 15 2 Issue Management and Securitization 15 3 Financial Services and its Mechanism 15 4 Consumer Finance and Credit Rating 15 Total 60 Objectives SN Objectives 1 To familiarize the learners with the fundamental aspects of various issues associated with various Financial Services 2 To give a comprehensive overview of emerging financial services in the light of globalization 3 To introduce the basic concepts, functions, process, techniques and create an awareness of the role, functions and functioning of financial services Board of Studies-in-Business Management, University of Mumbai 61 | P a g e SN Modules/ Units 1 Introduction to Traditional Financial Services a) Financial Services:  Concept, Objectives/Functions, Characteristics, Financial Service Market, Financial Service Market Constituents, Growth of Financial Services in India, Problems in Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework b) Factoring and Forfaiting:  Introduction, Types of Factoring, Theoretical Framework, Factoring Cost, Advantages and Disadvantages of Factoring, Factoring in India, Factoring v/s Forfaiting, Working of Forfaiting, Benefits and Drawbacks of Forfaiting, Practical Problems. c) Bill Discounting:  Introduction, Framework, Bill Market Schemes, Factoring V/s Bill Discounting in Receivable Management. 2 Issue Management and Securitization a) Issue Management and Intermediaries:  Introduction, Merchant Bankers/ Lead Managers, Underwriters, Bankers to an Issue, Brokers to an Issue b) Stock Broking:  Introduction, Stock Brokers, SubBrokers, Foreign Brokers, Trading and Clearing/Self Clearing Members, Stock Trading ( Cash and Normal) Derivative Trading c) Securitization:  Definition, Securitization v/s Factoring, Features of Securitization, Pass Through Certificates, Securitization Mechanism, Special Purpose Vehicle, Securitisable Assets, Benefits of Securitization, New Guidelines on Securitization 3 Financial Services and its Mechanism a) Lease and Hire-Purchase:  Meaning, Types of Lease - Finance Lease, Operating Lease, Advantages and Disadvantages of Leasing, Leasing in India, Legal Aspects of Leasing.  Definition of Hire Purchase, Hire Purchase and Installment Sale Characteristics, Hire Purchase and Leasing, Advantages of Hire Purchase, Problems of Hire Purchase. b) Housing Finance:  Introduction, Housing Finance Industry, Housing Finance Policy Aspect, Sources of Funds, Market of Housing Finance, Housing Finance in India- Major Issues, Housing Finance in India – Growth Factors, Housing Finance Institutions in India, National Housing Bank (NHB), Guidelines for Asset Liability Management System in HFC, Fair Trade Practice Code for HFC’s, Housing Finance Agencies Board of Studies-in-Business Management, University of Mumbai 64 | P a g e SN Modules/ Units 1 Introduction to Project Management & Project Initiation a) Introduction to Project Management:  Meaning/Definition of Project & Project Management, Classification of Projects, Why Project Management, Characteristics/Importance of Project Management, Need for Project Management (Objectives), History of Project Management b) Organizational Structure (Project Organization):  Meaning/Definition of Organizational Structure, Organizational Work Flow, Developing Work Integration Positions, Types of Organizational Structure, Forms of Organization, Strategic Business Units (SBU) in Project Management. c) Project Initiation:  Project Selection-Meaning of Project Selection, Importance of Project Selection, Criteria for Project Selection ( Models), Types of Project Selection, Understanding Risk & Uncertainty in Project Selection  Project Manager-Meaning of Project Manager, Role of Project Manager, Importance of Project Manager, Role of Consultants in Project Management, Selecting Criteria for Project Manager  Project Planning-Importance of Project Planning, Functions of Project Planning, System Integration, Project Management Life Cycle, Conflicts & Negotiation Handling in Project Management, Planning Cycle & Master Production Scheduling 2 Analyzing Project Feasibility a) Project Feasibility Analysis:  Meaning/Definition of Project Feasibility, Importance of Project Feasibility, Scope of Project Feasibility  Types of Project Feasibility- Market Feasibility, Technical Feasibility, Financial Feasibility, Economic Viability, Operational Feasibility  SWOT Analysis ( Environment Impact Assessment, Social Cost Benefit Analysis) b) Market Analysis:  Meaning of Market Analysis, Demand Forecasting, Product Mix Analysis, Customer Requirement Analysis c) Technical Analysis:  Meaning of Technical Analysis, Use of Various Informational Tools for Analyzing, Advancement in the Era of E- Commerce in Project Management d) Operational Analysis:  Meaning of Operation Management, Importance of Operation Management, Operation Strategy - Levels of Decisions, Production Planning & Control, Material Management - Work Study & Method Study, Lean Operations Board of Studies-in-Business Management, University of Mumbai 65 | P a g e SN Modules/ Units 3 Budgeting, Cost & Risk Estimation in Project Management a) Funds Estimation in Project:  Means of Financing, Types of Financing, Sources of Finance, Government Assistance towards Project Management for Start ups, Cost Control (Operating Cycle, Budgets & Allocations), Determining Financial Needs for Projects, Impact of Leveraging on Cost of Finance b) Risk Management in Projects:  What is Risk, Types of Risk in Projects, Risk Management Process, Risk Analysis & Identification, Impact of Risk Handling Measures, Work break Down Structure, New Venture Valuation (Asset Based, Earnings Based, Discounted Cash flow Models) c) Cost Benefit Analysis in Projects  Introduction to Cost Benefit Analysis, Efficient Investment Analysis, Cash - Flow Projections, Financial Criteria for Capital Allocation, Strategic Investment Decisions 4 New Dimensions in Project Management a) Modern Development in Project Management:  Introduction to Modern Development in Project Management, Project Management Maturity Model (PMMM), Continuous Improvement, Developing Effective Procedural Documentation, Capacity Planning b) Project Monitoring & Controlling:  Introduction to Project Monitoring & Controlling, The Planning – Monitoring- Controlling Cycle, Computerized Project Management Information System (PMIS), Balance in Control System in Project Management, Project Auditing – Life Cycle c) Project Termination & Solving Project Management Problems:  Meaning of Project Termination, Reasons for Termination of Projects, Process for Terminating Projects, Strategy/ Ways to Solve Project Management Problems, Project Review & Administrative Aspects, Execution Tools for Closing of Projects Board of Studies-in-Business Management, University of Mumbai 66 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 4. Strategic Financial Management Modules at a Glance SN Modules No. of Lectures 1 Dividend Decision and XBRL 15 2 Capital Budgeting and Capital Rationing 15 3 Shareholder Value and Corporate Governance/ Corporate Restructuring 15 4 Financial Management in Banking Sector and Working Capital Financing 15 Total 60 Objectives SN Objectives 1 To match the needs of current market scenario and upgrade the learner’s skills and knowledge for long term sustainability 2 Changing scenario in Banking Sector and the inclination of learners towards choosing banking as a career option has made study of financial management in banking sector inevitable 3 To acquaint learners with contemporary issues related to financial management Board of Studies-in-Business Management, University of Mumbai 69 | P a g e Sr. No. Modules / Units 1 Rural Banking Rural India – Demographic Features, Characteristics of Rural Society, Economic Features, Infrastructure in Rural Areas, Agriculture Economy, Rural Issues and Rural Development Policies, Sources and Pattern of agriculture in India, Trends in Agricultural Finance. Institutional Framework – Regulation of Rural Financial Services, Rural Credit Institutions, Financing Agriculture/ Allied Activities, Financing Rural Non Farm Sector, Priority Sector Lending, Rural Housing and Education Loans. Rural Banking – Financial Needs of the Poor, Role of Rural Banking, Transaction Costs, Risk Costs, Financing Poor as Bankable Opportunities Micro Credit and Self Help Groups. 2 Micro Finance Introduction – Emergence of Microfinance, Definition, Meaning and Scope, Importance and Assumptions. Lessons from International Experience. Models – Models of Microfinance across the world, Portfolio Securitization, SHG-2, National Rural Livelihood Mission, Impact of Microfinance, Impact Assessment and Monitoring, Microfinance and Poverty Assessment Tools. Financial Products and Services – Objectives, Introduction, The role of MFI – Minimalist V/s Integrated, Financial services/ products, Non – Financial Services, Designing Microfinance Models, Liquidity Management, The Revenue Model of an MFI, Cost, Volume and Profit Analysis, Measuring Operating Efficiency and Productivity in MFI’s, Factors affecting Operating Expenses, Operating Efficiency. 3 MSME Finance Institutional Framework – Central Government, NIMSME, Indian Institute of Entrepreneurship Guwahati, NIESBUD, NSIC, Organizations under the control of State Government, SIDBI, CGTMSE, SMERA, SSI Association in India, Changing Role of MSME Associations , Policy Orientation & Resource Allocation. Financing Options & Modes – Financing MSME, Why lend to MSME Sector, Debt Finance, Equity Finance, Options for Financing MSME’s, Financial Products and their Access, Existing MSME Loan Products and their Nature, Common Guidelines for lending to MSME Sector, Factoring, Credit Process, Credit Assessment, Costs and Risks specific to MSME Lending, Risk Rating, Monitoring and Review of Lending. 4 Final Accounts of the Banking Companies Legal Provision in Banking Regulation Act, 1949 relating to Accounts. Statutory reserves including Cash Reserve and Statutory Liquidity Ratio. Bill purchase and discounted, Rebate of Bill Discounted. Final Accounts in prescribed form Non – performing assets and Income from non – performing assets, Classification of Advances, standard, sub – standard, doubtful and provisioning requirement. 5 Risk Management in Rural Finance An Introduction –Objectives, Introduction , Types of risks for MFI’s, Risk Management Framework for MFI’s Indicators of Credit Risk, Portfolio at Risk (PAR), Causes of high Credit Risk , Impact of Delinquencies, Managing Credit Risk, Transaction Risk, Process, System & Technology, Relationship and Portfolio Risk. Cash Planning and Co-ordination between Operation Manager and Finance Manager. Compliance to State Acts, Revised Guidelines on Priority Sector, Compliance to RBI Guidelines on NBFC – MFI’s, Self Regulation. Board of Studies-in-Business Management, University of Mumbai 70 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group A: Finance Electives 6.Indirect Taxes Modules at a Glance Sr. No. Modules No. of Lectures 1 Introduction to Indirect Taxation and GST 10 2 Concept of Supply 20 3 Registration and Computation of GST 20 4 Filing of Returns 10 Total 60 Objectives SN Objectives 01 To understand the basics of GST 02 To study the registration and computation of GST 03 To acquaint the students with filing of returns in GST Board of Studies-in-Business Management, University of Mumbai 71 | P a g e Sr. No. Modules / Units 1 Introduction to Indirect Taxation and GST A. Basics for Taxation - Direct Taxes and Indirect Taxes – Difference, Advantages and Disadvantages, Sources and Authority of Taxes in India (Art 246 of the Indian Constitution) B. Introduction to GST – Genesis of GST in India, Power to tax GST (Constitutional Provisions), Extent and Commencement, Meaning and Definition of GST, Benefits of GST, Conceptual Framework – CGST, IGST,SGST,UTGST, Imports of goods or services or both, Export of goods or services or both, Taxes subsumed and not subsumed under GST. C. Definitions – Goods ( 2(52) of CGST Act ), Services ( 2(102) of CGST Act ), Money ( 2(75) of CGST Act ), Securities ( 2(101) of SCRA Act,1956), India( 2(56) of CGST Act ), Persons ( 2(84) of CGST Act ),Taxable Person ( 2(107) of CGST Act ), Business ( 2(17) of CGST Act), Consideration( 2(31) of CGST Act ), E- Commerce Operator ( 2(45) of CGST Act ), Supplier(2(105) of CGST Act ),Recipient( 2(93) of CGST Act ) D. Levy and Collection of GST – Levy and Collection of CGST, IGST, SGST,UTGST (Sec 9 of CGST Act), Composition Scheme under GST (Sec 10 of CGST Act), Power to Grant Exemption (Sec 11 of CGST Act)GST Rate Schedule for Goods and Services. 2 Concept of Supply A. Taxable Event Supply– Meaning and Scope of Supply (Section 7 Subsection 1, 2 and 3 of Act) Schedule I, Schedule II, Schedule III, Composite and Mixed Supplies (Sec 8 of CGST Act) B. Place of Supply – Location of Supplier of Goods and Services, Place of Supply of Goods (Sec 10, 11,12 and 13 of IGST Act), Special Provision for Payment of Tax by a Supplier of Online Information Database Access Retrieval. C. Time of Supply- Time of Supply (Sec 31 of CGST Act), Issue of Invoice by the Supplier (Sec 31 (1) and Sec 31(2)of CGST Act), Continuous Supply of Goods and Services, Goods Sent on Approval (Sec 31(7) of CGST Act ) D. Value of Supply – Determination of Value of Supply (Sec 15 of CGST Act and CGST Rules 2017), Input Tax Credit (Sec 2(62) of CGST Act) Capital Goods (Sec 2(19) of CGST Act), Input Sec 2(59) of CGST Act), Input Service (Sec 2(60) of CGST Act). Eligibility and Conditions for taking Input Tax Credit (Sec 16 of CGST Act) 3 Registration and Computation of GST A. Registration – Persons liable for Registration (Sec 22 of the Act), Persons not liable for Registration, Procedure for Registration (Sec 25 of the Act), Deemed Registration(Sec 26 of the Act), Special Provisions (Sec 27 of the Act), Amendment, Cancellation and Revocation of Registration(Sec 28,Sec29and Sec 31 of the Act) B. Computation of GST – Computation of GST under Inter State and Intra State Supplies. C. Payment of Tax- Payment of Tax, Interest and other Amounts(Sec 49 of the Act), Interest on delayed Payment (Sec 50 of the Act), TDS (Sec 51 of the Act), TCS (Sec 52 of the Act) 4 Filing of Returns A. Documentation- Tax Invoices (Sec 31 and 32 of the Act), Credit and Debit notes(Sec 34 of the Act), Electronic Way Bill B. Returns –Types of Returns and Provisions relating to filing of Returns (Sec 37 to Sec 48 of the Act) Board of Studies-in-Business Management, University of Mumbai 74 | P a g e 4 Growing and Sustaining Brand Equity a) Designing & Implementing Branding Strategies:  Brand Architecture: Meaning of Brand Architecture, The Brand-Product Matri, Breadth of a Branding Strategy, Depth of a Branding Strategy  Brand Hierarchy: Meaning of Brand Hierarchy, Building Equity at Different Hierarchy Levels  Cause Marketing to Build Brand Equity: Meaning of Cause Marketing, Advantages, Green Marketing b) Brand Extensions:  Meaning, Advantages, Disadvantages, Brand Extension and Brand Equity c) Managing Brands over Time:  Reinforcing Brands, Revatilising Brands d) Building Global Customer Based Brand Equity Board of Studies-in-Business Management, University of Mumbai 75 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 2. Retail Management Modules at a Glance SN Modules No. of Lectures 1 Retail Management- An overview 15 2 Retail Consumer and Retail Strategy 15 3 Merchandise Management and Pricing 15 4 Managing and Sustaining Retail 15 Total 60 Objectives SN Objectives 1 To familiarize the students with retail management concepts and operations 2 To provide understanding of retail management and types of retailers 3 To develop an understanding of retail management terminology including merchandize management, store management and retail strategy. 4 To acquaint the students with legal and ethical aspects of retail management 5 To create awareness about emerging trends in retail management Board of Studies-in-Business Management, University of Mumbai 76 | P a g e SN Modules/ Units 1 Retail Management- An overview a) Retail Management:  Introduction and Meaning, Significance, Factors Influencing Retail Management, Scope of Retail Management b) Retail Formats:  Concept of Organized Retailing: Factors Responsible for the Growth of Organized Retail in India, Multichannel Retailing: Meaning and Types, E-tailing: Meaning, Advantages and Limitations c) Emerging Trends in Retailing  Impact of Globalization on Retailing  I.T in Retail: Importance, Advantages and Limitations, Applications of I.T. in Retail: EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf Labels  FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario  Franchising: Meaning, Types, Advantages and Limitations, Franchising in India  Green Retailing  Airport Retailing 2 Retail Consumer and Retail Strategy a) Retail Consumer/Shopper:  Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and Shoppers b) CRM in Retail:  Meaning, Objectives  Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community c) Retail Strategy:  Meaning, Steps in Developing Retail Strategy, Retail Value Chain d) Store Location Selection: • Meaning, Types of Retail Locations, Factors Influencing Store Location e) HRM in Retail:  Meaning, Significance, Functions  Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department Store Board of Studies-in-Business Management, University of Mumbai 79 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 3. International Marketing Modules at a Glance SN Modules No. of Lectures 1 Introduction to International Marketing & Trade 15 2 International Marketing Environment and Marketing Research 15 3 International Marketing Mix 15 4 Developments in International Marketing 15 Total 60 Objectives SN Objectives 1 To understand International Marketing, its Advantages and Challenges. 2 To provide an insight on the dynamics of International Marketing Environment. 3 To understand the relevance of International Marketing Mix decisions and recent developments in Global Market Board of Studies-in-Business Management, University of Mumbai 80 | P a g e SN Modules/ Units 1 Introduction to International Marketing & Trade a) Introduction of International Marketing:  Meaning, Features of International Marketing, Need and Drivers of International Marketing, Process of International Marketing, Phases of International Marketing, Benefits of International Marketing, Challenges of International Marketing, Difference between Domestic and International Marketing, Different Orientations of International Marketing : EPRG Framework, Entering International Markets :Exporting, Licensing, Franchising, Mergers and Acquisition, Joint Ventures, Strategic Alliance, Wholly Owned Subsidiaries, Contract Manufacturing and Turnkey Projects, Concept of Globalization b) Introduction to International Trade:  Concept of International Trade, Barriers to Trade: Tariff and Non Tariff, Trading Blocs : SAARC, ASEAN, NAFTA, EU, OPEC 2 International Marketing Environment and Marketing Research a) International Marketing Environment:  Economic Environment : International Economic Institution (World Bank, IMF, IFC) ,International Economic Integration (Free Trade Agreement, Customs Union, Common Market, Economic Union)  Political and Legal Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political Intervention. Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti Dumping Law and Import License.  Cultural Environment : Concept , Elements of Culture (Language, Religion, Values and Attitude , Manners and Customs, Aesthetics and Education) , HOFSTEDE’s Six Dimension of Culture , Cultural Values ( Individualism v/s Collectivism) b) Marketing Research:  Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing Research 3 International Marketing Mix a) International Product Decision  International Product Line Decisions, Product Standardization v/s Adaptation Argument, International Product Life Cycle, Role of Packaging and Labelling in International Markets, Branding Decisions in International Markets, International Market Segmentation and Targeting, International Product Positioning Board of Studies-in-Business Management, University of Mumbai 81 | P a g e SN Modules/ Units b) International Pricing Decision:  Concept of International Pricing, Objectives of International Pricing, Factors Affecting International Pricing  International Pricing Methods: Cost Based, Demand Based, Competition Based , Value Pricing, Target Return Pricing and Going Rate Pricing  International Pricing Strategies : Skimming Pricing, Penetration Pricing , Predatory Pricing  International Pricing Issues : Gray Market , Counter Trade, Dumping, Transfer Pricing c) International Distribution Decisions  Concept of International Distribution Channels, Types of International Distribution Channels, Factors Influencing Selection of International Distribution Channel d) International Promotion Decisions  Concept of International Promotion Decision  Planning International Promotional Campaigns: Steps - Determine the Target Audience, Determine Specific Campaigns, Determine Budget, Determine Message, Determine Campaign Approach and Determine Campaign Effectiveness  Standardization V/S Adaptation of International Promotional Strategies  International Promotional Tools/Elements 4 Developments in International Marketing a) Introduction -Developing International Marketing Plan:  Preparing International Marketing Plan, Examining International Organisational Design, Controlling International Marketing Operations, Devising International Marketing Plan b) International strategies:  Need for International Strategies, Types of International Strategies c) International Marketing of Services  Concept of International Service Marketing, Features of International Service Marketing, Need of International Service Marketing, Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service Culture Board of Studies-in-Business Management, University of Mumbai 84 | P a g e SN Modules/ Units 3 Media Budgeting, Buying & Scheduling a) Media Budget  Meaning  Factors to be considered while Framing a Budget: Advertising Task, Competitive Framework, Market Dominance, Market Coverage, Media Cost, Market Task, Pricing ,Frequency of Purchase  Importance of Media Budget.  Methods of Setting Media Budget - Status Quo, Inflation Adjusted, Advertising Sales, Case Rate & Advertising Margin Method, Share of Market, Yardstick Method, Effective Frequency & Reach Method & Margin Analysis ROI Based Approach, Experimental Approach, Break Even Planning. b) Media Buying:  Meaning, Role of Media Buyer, Objectives of Media Buying,  Buying Process: Buying Brief, Environmental Analysis, Science and Art of Buying, Benchmarking Buying Plan Presentation Deal Management and Post Buy  Buying brief: Concept & Elements of Buying Brief, Art of Media Buying – Negotiation in Media Buying, Plan Presentation and Client Feedback  Criteria in Media Buying c) Media Scheduling  Meaning, Importance  Factors Affecting Scheduling: Sales Pattern, Purchase Cycle, Product Availability, Competitive Activity, Marketing Task, Budget Constraints, Target Group.  Scheduling Patterns – Continuity, Flighting, Pulsing  Scheduling Strategies for Creating Impact: Road Block , Day or Day part  Emphasis, Multiple Spotting, Teasers Board of Studies-in-Business Management, University of Mumbai 85 | P a g e SN Modules/ Units 4 Developments in International Marketing a) Media Measurement:  Basic Metrics: Reach, Cumulative/Frequency Reach, Discrete & Cumulative distribution, Average Opportunity to See (AOTS), Effective frequency/Reach  Television Metrics: Dairy v/s Peoplemeter,TRP,/TVR, Program Reach & Time Spent, Stickiness Index, Ad Viewership  Radio Metrics: Arbitron Radio Rating  Print Metrics: Circulation, Average Issue Readership (AIR), Total or Claimed Reader, Sole or Solus reader.  OOH Metrics: Traffic Audit Bureau (TAB) b) Benchmarking Metrics:  Share, Profile, and Selectivity Index c) Plan Metrics:  Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV). d) Evaluating Media Buys  Evaluating Television Media Buying: Dysfunctional Card Rate, Secondary and Effective Rate, Deal Composition, Cost Per Rating Point(CPRP), Reach Delivered by the Buy, Visibility Spots, Bonus Percentage, Upgrades and Spot Fixing, Sponsorships  Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost Per Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track, Growth Incentives, Combination Rate Incentives, Full Page Discounts and Size Upgrades, Discount for Colour Ads, Date Flexibility Incentives, Positioning, Innovations.  Evaluating Other Media Buys: Radio Buys, Outdoor Buys, Cinema Buys, Internet Buys, and Mobile Buys Board of Studies-in-Business Management, University of Mumbai 86 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group B: Marketing Electives 5. Sports Marketing Modules at a Glance Sr. No. Modules No. of Lectures 1 Sports Marketing: Introduction, Environment & Research 15 2 The Sports Product, Pricing Strategies & Sponsorship 15 3 Promotion & Distribution Strategies in Sports Marketing 15 4 Legal aspects & Marketing of Major Sport Events 15 Total 60 Objectives SN Objectives 01 To equip the learner with an understanding of the business of sports marketing 02 To help the learner understand environmental factors influencing sports marketing 03 To help the learner understand components of marketing mix in the context of sports marketing 04 To understand legal aspects in sports marketing & franchising agreements Board of Studies-in-Business Management, University of Mumbai 89 | P a g e Sr. No. Modules / Units 1 Introduction to Non-profit Organization a) Non-profit organization: Meaning of Non-Profit Organization, Features of non-profit organization, Characteristics of Non Profit marketing, Stakeholders in non-profit organization, Types of non-profit organization: Charities, newly emerging social enterprise sector, public sector, political parties and campaign organizations, classification of non-profit organizations, Social need: concept, social need as a basis for developing sustainable business model for a non-profit organization. b) Fundraising: meaning, common techniques to solicit funds, fund raising loyalty ladder, marketing and communication for fundraising 2 Segmenting Targeting Positioning, Product mix & Pricing mix in Non-profit organizations a) Segmentation, Targeting & Positioning of non-profit organizations: Strategic Marketing for Non-Profit Organization, Steps in Strategic Marketing of non-profit organization, Market Segmentation, Targeting & Positioning in non-profit organization b) Product mix & Pricing mix in non-profit organization: Budgeting, cost effective marketing mix, Cost Management, Product or offer in non-profit organization, level of offer in non-profit organization, Pricing Objectives in non-profit organizations, Pricing Strategies in non-profit organizations 3 Promotion mix, Place mix of non-profit organizations & advocacy of non-profit organizations a) Promotion Mix: Promotion of non-profit Organizations: Marketing Communication Strategies, Integrated Marketing Communication in nonprofit organizations, Image & reputation, Marketing Communication process, Marketing communication process, Role of Audience, message and vehicle in non-profit organization communication. Significance of place in non-profit organizations, Challenges for non-profit organizations in rural areas. b) Advocacy & Fund Raising in non-profit organization: Meaning, steps in building support for advocacy, advocacy tactics: lobbying, Coalition Building, outreach to media, educating policy makers on issues, educating public on policy issue, building relationship with policy maker. Distinctive characteristics of advocacy groups, Steps in crafting an advocacy plan, steps in engaging policy makers for lobbying, advocacy v/s lobbying, Evaluating advocacy. Fund Raising: meaning, Principles of fundraising, Fund raising cycle, The fund raising pyramid and donor life cycle. 4 Corporate Social Responsibility, innovations & Ethics in non-profit organizations a) Corporate social responsibility: CSR, Importance of CSR, history and evolution of CSR, Policy framework for CSR in India, Section 135 of Companies Act 2013, Role of CSR committee on Boards Code of Ethics in non-profit organization, hierarchy of ethical values in non-profit organization, careers in CSR. b) Trends and Innovations: Current trends, innovations and opportunities in CSR, Influence of non-profit organizations and their impact on corporate CSR, Challenges faced by non-profit organizations in India. c) Non-Governmental Organization (NGO): Meaning of Non-Government Organization (NGO), Difference between Voluntary Organization & NGO, Steps of Voluntarism, Types of NGO: advocacy of chosen cause, Small or Grassroot NGO, Mother NGO, National NGO, corporate NGO, Global NGO’s Board of Studies-in-Business Management, University of Mumbai 90 | P a g e Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group C: Human Resource Electives 1. HRM in Global Perspective Modules at a Glance SN Modules No. of Lectures 1 International HRM – An Overview 15 2 Global HRM Functions 15 3 Managing Expatriation and Repatriation 15 4 International HRM Trends and Challenges 15 Total 60 Objectives SN Objectives 1 To introduce the students to the study and practice of IHRM 2 To understand the concepts, theoretical framework and issues of HRM in Global Perspective 3 To get insights of the concepts of Expatriates and Repatriates 4 To find out the impact of cross culture on Human Resource Management 5 To provide information about Global Workforce Management 6 To study International HRM Trends and Challenges Board of Studies-in-Business Management, University of Mumbai 91 | P a g e SN Modules/ Units 1 International HRM – An Overview a) International HRM – An Overview:  International HRM- Meaning and Features, Objectives, Evolution of IHRM, Reasons for Emergency of IHRM, Significance of IHRM in International Business, Scope/Functions  Difference between International HRM and Domestic HRM  Approaches to IHRM- Ethnocentric, Polycentric, Geocentric and Regiocentric  Limitations to IHRM  Qualities of Global Managers  Organizational Dynamics and IHRM  Components of IHRM- Cross Cultural Management and Comparative HRM  Cross Cultural Management- Meaning, Features, Convergence of Cultures, Role of IHRM in Cross Culture Management, Problems of Cross Cultural Issues in Organizations, Importance of Cultural Sensitivity to International Managers  Comparative HRM- Meaning, Importance, Difference between IHRM and Comparative HRM  Managing Diversity in Workforce  Dealing with Cultural Shock 2 Global HRM Functions a) Global HRM Functions:  International Recruitment and Selection- Meaning- Sources of International Labour Market, Global Staffing, Selection Criteria, Managing Global Diverse Workforce  International Compensation – Meaning, Objectives, Components of International Compensation Program, Approaches to International Compensation  HRM Perspectives in Training and Development - Meaning, Advantages, Cross Cultural Training, Issues in Cross Cultural Training  International Performance Management – Meaning, Factors Influencing Performance, Criterion used for Performance Appraisal of International Employees, Problems Faced in International Performance Management  Motivation and Reward System- Meaning, Benchmarking Global Practices  International Industrial Relations – Meaning, Key Issues in International Industrial Relations, Trade Union and International IR Board of Studies-in-Business Management, University of Mumbai 94 | P a g e SN Modules/ Units 1 Organisational Development – An Overview a) Organisational Development – An Overview:  Organisational Development – Meaning, Features, Evolution, Components, Objectives, Principles, Process, Importance  Relevance of Organisational Development for Managers, OD- HRD Interface, Participation of Top Management in OD  OD Practitioner – Meaning, Role of OD Practitioner, Competencies of an OD Practitioner  Emerging Trends in OD  OD in Global Setting 2 Organisational Diagnosis, Renewal and Change a) Organisational Diagnosis, Renewal and Change:  Organisational Diagnosis - Meaning, Need, Phases, Levels of Organisational Diagnosis, Techniques of Organisational Diagnosis, Tools used in Organisational Diagnosis  Organizational Renewal, Re-energising, OD and Business Process Re- Engineering (BPR), OD and Leadership Development  Organisational Change- Meaning, Organisational Life Cycle, Planned Change, Organizational Growth and its Implication for Change  Change Agents- Meaning, Features, Types, Role, Skills required 3 OD Interventions a) Managing Expatriation and Repatriation  OD Interventions- Meaning, Features, Factors Affecting Success of Interventions, Steps in OD Interventions  Types of Interventions- Human Resource Intervention, Structural Intervention, Strategic Interventions, Third Party Peace Making Intervention  Techniques of OD Intervention :  Traditional: Sensitive Training, Grid Training, Survey Feedback.  Modern : Process Consultation, Third Party, Team Building, Transactional Analysis  Evaluation of OD Interventions : Process, Types, Methods, Importance Board of Studies-in-Business Management, University of Mumbai 95 | P a g e SN Modules/ Units 4 OD Effectiveness a) OD Effectiveness:  Issues Faced in OD- Issues Related to Client Relationship, Power-Individual skills and Attributes as a Source of Power, Power and Influence Tactics, Politics and OD  Values in OD – Meaning, Professional Values, Value Conflict and Dilemma  Ethics in OD – Meaning, Factors Influencing Ethical Judgement, Ethical Guidelines for OD Professionals  Organisational Effectiveness- Meaning , Effectiveness v/s Efficiency, Approaches of Organisational Effectiveness : Goal Approach, System Resource Approach, Strategic Constituency Approach, Internal Process Approach; Parameters for Judging Organisational Effectiveness, Ways to Enhance Organisational Effectiveness Board of Studies-in-Business Management, University of Mumbai 96 | P a g e Revised Syllabus of Courses ofBachelor of Management Studies (BMS) Programme at Semester VI with effect from the Academic Year 2018-2019 Elective Courses (EC) Group C: Human Resource Electives 3. HRM in Service Sector Management Modules at a Glance SN Modules No. of Lectures 1 Service Sector Management- An Overview 15 2 Managing Human Element in Service Sector 15 3 Issues and Challenges of HR in Service Sector 15 4 HRP Evaluation, Attrition, Retention & Globalization 15 Total 60 Objectives SN Objectives 1 To understand the concept and growing importance of HRM in service sector 2 To understand how to manage human resources in service sector 3 To understand the significance of human element in creating customer satisfaction through service quality 4 To understand the Issues and Challenges of HR in various service sectors