IED Master in Fashion Management: Preparing Fashion Professionals for Business Leadership, Study notes of Graphic Design Fundamentals

Download IED Master in Fashion Management: Preparing Fashion Professionals for Business Leadership and more Study notes Graphic Design Fundamentals in PDF only on Docsity! 11th edition Research Study Program FASHION MANAGEMENT 2 #1 Credits: 90 The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). IED issues its own exclusively private Master’s degrees. Language: English Enrolment is subject to language proficiency. For this Master course at least an advanced level is required, corresponding to TOEFL 550 (PBT) or IELTS 6.5 or CEFR C1. Other cases or people with no certification can be evaluated through an interview. Duration: from January 18th 2021 to December 16th 2021 The enrolment will be active from January 7th 2021, until the official submission of the student’s records, which will be executed on December 31st 2022. Personal Research Project development: beginning of September to end of December 2021. IED Master connects students with companies for internship collaborations. Timetable: Monday to Friday (Full-Time Dedication) The schedule is flexible from 2:00 to 8:00 PM, with an average of 25h/week of classes including lectures, workshops and real projects work. Occasionally classes might be scheduled in other time slots. 2 Travel Experiences are included in the schedule of the Master Course with the objective of experimenting different professional perspectives in 2 different European countries. Technical file R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 5 #4 Student Entry Profile The master recognizes and welcomes students from a range of backgrounds: Graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the field of business management, the retail or fashion industry in general, and theoretical fields, interested in implementing and leading innovative projects in the context of the fashion market. IED Barcelona structures the programme in a flexible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to development of a complete vision through fashion management Admission Requirements - To enter the validation process, all candidates should submit the following documentation: - 2 years of professional experience after the completion of university studies - Motivation Letter in English and CV in English specifying languages level and computer skills. - Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5. In other cases or people with no qualification, it will be necessary to assess your level through an in-person or Skype interview. Travel Experience to Paris Students Profile Communication and Advertising Industrial Design Fashion Design Architecture and Engineering Business Administration and Economy Interior Design Graphic Design Marketing Arts Humanities Others 29% 13% 10% 9% 7% 6% 6% 4% 3% 3% 1% STUDENT BACKGROUND NORTH AMERICA AND CENTRAL AMERICA 20% SOUTH AMERICA 40% 79% STUDENTS NATIONALITY AGE <25 35% 25-30 41% >30-35 19% >35 5% R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 EUROPE 26% EAST EUROPE 7% EAST ASIA 1% SOUTH ASIA 1% MIDDLE EAST 4% WOMEN 79% 21% MEN 10 IED master Barcelona methodology IED Master is IED Barcelona’s school of continuous training focused on professionalisation, specialisation and updating in all aspects of design, together with the historical and cultural heritage of Italian design. Our strategy for the future is in tune with macro trends at a social, environmental and economic level, as well as the changes to which society and our environments will have to adapt over the next 30 years. We believe that we can provide answers and solutions by training professionals who can confront these changes by being promoters and creators of innovation thanks to culture and design tools. We view IED Master as a laboratory for research, experimentation, innovation and entrepreneurship in which students take responsibility for their training paths and choose how to build these with the support and tutoring of experts. IED Barcelona continues to keep a watchful eye on changes in society and the demands of the professional world. This is why we adopt a mixed academic model with face-to-face classes that are combined with distance learning content. This model allows for more flexible follow-up of content and facilitates learning. Face-to-face classes at IED branches connect students with their surroundings, with a physical and palpable reality that helps them to experiment in workshops, create prototypes and socialise. In the distance content, students work remotely with challenges and exercises that can enhance learning, promote critical analysis and accelerate the acquisition of knowledge in those areas or subjects that are more inclined to be taught online. These allow students to study without depending on a class attendance schedule, without losing a connection with the rest of the group and without renouncing experimentation or teamwork. #6 Specific course methodology RSP Masters methodology is essentially practical and based on the “learning by doing” approach. The study program is planned in order to treat contents from different points of view to help students to develop their own criteria. Tutoring sessions with the Master Coordinator are planned to check students’ progress and comprehension. At IED Barcelona, Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation. Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness understand the target. Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools undertake start-up projects as entrepreneurs. The Fashion Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 11 Travel Experience to Milan Small groups of students in the class facilitate the application of this hand-on methodology. Leading managers need have strong personal skills, head projects involving heterogeneous teams of people. They should be capable be the reference for the working team, but also transmit confidence senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes. Fashion leaders must be able communicate very clearly their concepts, either the business staff or the working team in order achieve the desired results. Therefore, the students are taught a very diverse set of tools, train their skills a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities are held for exchanging knowledge with students of different programs is part of IED philosophy. 12 #7 Teaching Programme The teaching programme is divided into 1 Common Modul and 1 Specific Module. The Common Module subjects are shared by all Master’s degree courses because they lay the groundwork of a common culture for the entire IED Barcelona community. The Specific Module is the proper course and develops the professional specialization. Common Module: It promotes a common culture to the IED Barcelona community. It is made up of classroom subjects around communication tools and personal promotion. PUBLIC SPEAKING This subject aims to develop skills that allow the structuring and presentation of information in clear, compelling, and creative messages when talking in public. Students build their capacity to expose concepts through different tools as storytelling or the optimization of their oral and body language. PORTFOLIO This subject offers visual representation techniques and tools related to communication which allow, in a creative way, to develop a graphic style that will revert on the project delivery or the development of personal branding. SOCIAL DESIGN AND SUSTAINABILITY The focus of this subject is on the analysis of different business models including the variables related to sustainability. This will offer a new perspective on any business or organizational project or initiative, considering its potential environmental and social impact related to each sector or activity. INTRODUCTION TO BUSINESS MANAGEMENT A review of the essential management concepts that allow acquiring a global vision of business management: the competitive strategy, the business model, the market and customer segments, the organizational structure, processes, and the economic model. DESIGNING FOR THE MANY This is an educational innovation project set within the framework of courses at the IED Master Barcelona school that has been developed to conduct research into the capacity, strategies and impact of design in constructing our society, raising questions about its cultural, productive, economic or political aspects. Through interdisciplinary groups and the use of creative and experimental practices, work is carried out under not only theoretical but practical research records, linked to proposals for productivist, critical or speculative design. The format of the subject (online or face- to-face) will depend on the circumstances that will exist at the time of giving it. R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 15 Business This module empowers students with the methodologies, tools and skills needed to draw the context and current fashion ecosystems from which businesses can foresee their future opportunities and scenarios of value. FINANCIAL MANAGEMENT Fashion Managers need to understand how the financial statements interrelate and what information they convey; the understanding and use of management tools that help them to use the information in the financial statements to analyse the company’s performance; and the understanding and use of tools that can help managers with decision making. MARKETING STRATEGIES Looking at a business opportunity from a marketing point of view is capital in the fashion industry, understanding the role of marketing in the organization and its methodology. This enables students to build up a coherent and strategic marketing plan. EMERGING MARKETS & INTERNATIONAL MARKETING Students analyse why the Fashion & Luxury Business is one of the most “globalised” sectors of the Economy, from the offer point of view (as many brands realize that can sell the same products everywhere) and the demand point of view (as some countries concentrate the competitive advantage to produce certain type of garments). Also learn the process every fashion company has to go in order to start business overseas. CHINA COMMUNICATION CODES The contents taught throughout the subject are about aspects and codes used for communicate products and services to Chinese consumer; Chinese cultural dimension, traditional values, the most influential figures and brands in Chinese society, doing business and things to know about the Chinese luxury consumer. China communication codes bring elemental skills to students for planning and following a convenient strategy over this vast market. RUSSIA COMMUNICATION CODES Students implement the communication codes applicable to the Russian market, especially those related to the sphere of business culture, media, consumer and interpersonal relationships; understanding the challenges and the opportunities of the current market situation in Russia, it’s characteristics of an emerging market for international companies and brands. The classes are focused on a number of key aspects, such as the country and the market, brands and consumers, human capital and resources. This knowledge is embodied in the practical work during the sessions. PEOPLE MANAGEMENT Anyone in the fashion management business needs to acquire a successful people management mindset, as well as build trusting relationships with their teams and stakeholders in order to grow and succeed in the marketplace. This subject offers the key concepts in HR people management anyone should master in order to achieve great results. 16 Fashion Expertise This module exposes students to the different disciplines involved in the fashion system,and needed to conceptualize and implement innovation in fashion business. COMMERCIAL DISTRIBUTION & SUPPLY CHAIN Distribution is key for the Economy and, especially, for the Fashion Business. Students should know the different aspects of the relationship between the manufacturer, the wholesaler, and the different ways of taking the product to the end consumer. BRANDING MANAGEMENT Fashion Brands bring together a complex world of significance, represented in each of their manifestations: clothes, packaging, advertising, communication, services, and more. Students work on Kapferer’s methodology as a strategic tool when analysing brand strategies, their consistency and competitive value. COMMUNICATION STRATEGIES The goal is to give the students the knowledge to understand which are the actors, the strategies, the procedures, and the ability to manage the tools that give shape to the company’s communication in the fashion business. LUXURY FASHION SYSTEM The luxury market is the only sector that continues to grow in times of crisis. Luxury brands perfectly define their reference market and that makes it possible to illustrate examples of success in brand building and strategic positioning. The subject is taught through a combination of lectures and practical examples. RESEARCH FOR DECISIONS Understanding of main concepts around market research is important to think under the research paradigm, in order to obtain better results in the professional projects. Students learn about key concepts and approaches through case studies. SEMIOTICS Semiotics or semiology is the discipline that studies the signs, the signifying systems and the processes through which meaning is built. Students are given the elements to develop a cultural/critical thinking on meaning and how it is built to apply this knowledge in the fashion management and marketing world, both in professional practice and the analysis and production of discourses (texts, images, campaigns, etc.) TRENDS & FORECAST STRATEGY Students realize the importance of understanding macro and micro-trends and their use for strategic purposes. Based on management methodologies combined with research techniques, students practice this relevant tool identifying the key elements when performing and contributing to the competitiveness of a brand. FAST FASHION SYSTEM Understanding of the fast fashion system and its main players is important. Through the lectures and group discussions the students analyse and learn in detail all the activities, processes and interaction among the department’s teams that are required to create, develop, manage and launch successful products. ART DIRECTION Who a fashion art director is? Students learn about his functions, his importance, and his heritage; and be able to analyze a brand and a market; to communicate the universe of a brand and a project through a mood board; to make a presentation /sale of a brand, to design a new brand, and the universe/art direction into all the stages of the fashion collection making off. VISUAL MERCHANDISING The Visual Merchandising is as one of the most essential elements in retail fashion business development. In fact, however a product is distributed, the essence of a company’s success lies in retail performance, which draws its strength from a motivational atmosphere and a close-knit, professional team. Students learn practical methods for market, retail and product / service analysis. R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 17 PRODUCT MANAGEMENT Students learn about the fashion field and, significantly, on fashion product, with analysis of the unique nature of product development processes in these industries, mainly in clothing and accessories ranging but also in exploring the furnishings, automotive, appliance products, until to consider these products as luxury goods. FASHION MARKETING ON LINE & E-COMMERCE The Master course gives a structured approach to marketing for and within digital media, as a key success factor for the 21st century fashion business challenges. The goal of the area of e-commerce is to give an overview visibility of the ecommerce sector, get the students understanding and make possible the creation of an ecommerce project SALES TECHNIQUES Students will learn the basic sales strategies in the fashion industry both from a theoretical perspective and practical application, and will understand the sales process from the perspective of the customer and the seller, getting to know the tools necessary not only to sell but also to increase the loyalty. RETAIL EXPERIENCE The objective of the subject is understand in detail the dynamics behind the retailing in fashion marketing, their main management techniques and strategies, from a practical perspective, through a final project. BUYING & FORECAST To provide a full all-round understanding of the tasks involved in a buying process. Approach from a holistic point of view, buying a brand, a finished product or a CMT. Understand the key concepts involved in assessment and analysis within the buying process, relevant KPI’s and retail math as well as understand buying projections, assortment planning and management of timelines. TEXTILE CULTURE & APPAREL This Discussion Forum will help the students to understand the ins and outs of the textile and apparel industry, and delivers them a basic knowledge of the vocabulary of this area. CO-BRANDING & LICENSING This course is focused on licensing, co-branding and collaboration strategies in the fashion bussiness world in order to provide the students with a basic knowledge of licensing agreements (creation, manufacturing, distribution or all of these) and of the main rules and regulations concerning licensing and co-branding. The students will be able to analyse the market in order to create brand strategies based on licensing agreement, link trends in retail (distribution) and licensing strategies (license or co-branding agreements) to a changing apparel fashion distribution context, and understand how to use for a fashion brand License and Co-Branding in a global marketing and communication strategy. Professional Skills This module provides students with the tool to lead and manage teams, projects and plans successfully. CREATIVE PERSONAL BRANDING Leaders should develop an in-depth awareness and understanding of themselves as well of others to identify common ground and differences. The students learn how to develop a personal identity strategy, and how to expand this application to group identity. DESIGN THINKING The goal is to know the key elements of Design Thinking, find it’s real strengths and weaknesses so professionals can better understand when, where and how to get the best from this tool. And students will also learn the tools used by service and experience design professionals and apply them to a direct project. INTELLECTUAL PROPERTY & LICENSING An introduction to intellectual property focused on creative industries. The student will obtain a basic knowledge on trademarks, copyrights and industrial designs from an international point of view, including the Internet. 20 Coordinator TERESA BUHIGAS Degree in Business Administration and an ESADE MBA. Since 1990 she has been involved in strategic marketing consultancy projects in very different sectors for private companies, being fashion design among them. Along her career she has been collaborating in institutional and international projects, among others, with the Barcelona Olympic Games Committee, the World Bank Group, Spanish Government, the Barcelona city hall, FAD (Fostering Arts & Design) and Inexmoda. Teresa has been member of the ESADE Business School Faculty during twelve years in the Marketing Management Department. Teresa joined IED in 2002 focusing within strategic marketing subjects and Major Project tutorials. Since 2011 she is leading Westminster’s Marketing Strategies and Techniques Module at the BAH Westminster’s Fashion Marketing and Communication Program offered in Barcelona. Teaching Staff At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation. CHRISTINA BIFANO Degrees in Textile/Surface Design from FIT in New York and Accademia Italiana Moda in Florence. In 2005 she moved from New York to Barcelona for a change of scenery and to work as a vintage buyer and freelance textile/surface designer. It is here she began her coolhunting work as a trend scout and writer for MTV guides Spain. Currently, she collaborates as an investigator and analyst for La Entropia Investigación Avanzada and as a textile-surface designer for Cahier and Coloroom studios, whose clients include major fashion and product design houses in Asia and Europe. She is a guest lecturer focusing on in-terior fabric trends for Design and Trade Promotion Center in Shanghai and the proud editor of A Roadtrip to Inno-vation by Delia Dumitrescu. TATIANA VALOIRA Master in Marketing and Commercial Management. In the first stage, she developed his professional career within the family-run fashion company where she was able to work in all areas of management. Since 2004 she is a consulting partner of teamUp strategic consultancy. Her main sectors are fashion, retail, branding, luxury and design. She has participated in courses and seminars at ESADE and IESE Business School ANNA SABATER She has studied Business Studies (UAB), DAF Marketing (ESADE), Fashion Design (IDEP) Fabric Design (Central Sant Martins School of Art), Relational Marketing (IESE) AND Project Management (IESE). She started her professional activity in fashion as a member of the textile design team of Nicolas Bosch. Later she creates textile collections for Michele #8 The coordinator of the Master supports the choice of the teaching team, all of them professionals with extensive experience, and associated with prestigious institutions and organizations in their fields of expertise. We have the participation of prominent international professors and speakers, who will explain to students the different approaches to Fashion Management. R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 21 Solbiati Sasil and Textil Dobert. In April 2005 she founded his strategic product consulting company “It’s about product”. She currently advises textile and clothing companies - in Europe and Latin America - in the development of their product strategy, as well as in the structuring of collections, definition of style and brand development through the product. ELAINE HERVELLO Almost 20 years’ experience in market research, strategic marketing, communication and innovation for different sectors FMCG, beauty products, luxury and fashion industry. She has worked for prestigious consultancy research agencies like IPSOS and Millward Brown and for Danone group. Nowadays Elaine is an independent professional offering consultancy and research solutions as well as innovation and concept development for her clients. She has more than 10 years’ experience as a lecturer in different universities: IED, EADA, UB and TBS. FABRICIO PÉREZ Studied Design at the Instituto de la Moda, Barcelona, then specializing in Paris, he is the Designer and cofounder of Llamazares and Delgado and he’s also the Artistic Director of the advertising campaigns, fashion shows and photo shoots for the firm. He is linked to IED since 2008 as a teacher and is currently the Course Leader and Coordinator for the BA Honors Fashion Design in IED Barcelona, validated by Westminster University. GABRIELA PEDRANTI Degree in Communications from the University of Buenos Aires, Argentina. She did a postgraduate course on Literary Criticism at IDEC, Pompeu Fabra University in Barcelona. She also attended the CSP in Design for Innovation Strategy at IED Barcelona in 2013. She has been teaching culture, media and semiotics related subjects for over 15 years. In 2009, along with the semiotician Ximena Tobi, she launched Semioticastudio, in order to offer professional training and semiotic analysis for market and social research. In 2012, she was a speaker at the first edition of Semiofest, a celebration of Semiotic Thinking (London). In 2013, she was the general coordinator of Semiofest Barcelona. JÜRGEN SALENBACHER Diploma in Design and in Public Relations, Master in International Business Administration. Specialist in Strategic Marketing and Communication. Trainer for Creative Leadership in the Creative Economy, he is author of “Creative Personal Branding”. JOSÉ ANTONIO GUERRERO Coordinator BAH Fashion Marketing and Communication IED Barcelona. After a period of training in the world of art and image he begins his professional activity in the fields of fashion and advertising working in creative departments as a project coordinator for business: Fulkrum (UK) DCCO-Levi’s Europe, Ufo Denim (Italy) and Women’secret (Spain). In addition, he has been responsible for the direction and management of communication projects (50_easy magazine) dedicated to the world of trends. EDOARDO FANO Graduated in Law in 1991 by Università degli Studi di Milano, Law Degree Homologated in Spain, 2010. Italian Law Lecturer from 1992 to 1995 in London (U.K.). Lecturer (Italian Law, Intellectual Property and Information Technology Law, Public Speaking and Communication) and IP Legal Adviser from 1995 to 1997 in Barcelona (Spain), from 1997 to 2003 in Milan (Italy) and from 2003 in Barcelona and Milan. Legal Adviser in Intellectual Property for European Union projects in developing countries. OLIVIER MACHE Graduated in Arquitecture in the National University of Arquitecture of Grenoble and Master in Industrial Design in IED Milano, he has a strong experience in managing design strategies. He is currently a design and innovation consultant working for a large variety of companies in Europe and America. He is the former Head of Design and User Experience for Hewlett Packard’s large format printing and 3D printing Global Business Units. He led since 2010 until 2017 a team of 60 designers in Barcelona and Shanghai. SORAYA BRAM Master in Design management from the IED Barcelona and more than 15 years 22 experience in the textiles business, working in creative departments of companies such as Wrangler Jeans and Textiles Fabricato and as a Product Manager for Inditex (Stradivarius). She has acquired a deep knowledge in all the activities and processes to develop successful products and its placement and commercialization around different countries. LAURENT LAIGAT Many years of experience (France & Spain) in coordination of textile collections, in positions of product manager, design director and creative coordinator of design team, in several sectors like active wear, outdoor, skiwear, intimate, denim, and licensing design for brands or characters. Since 2009 he has his own studio focused in design & product development, licensing design and licensing consulting. MAUD BERTHELOT Ten years of experience in HR, business development and customer service management team. She has managed projects in Dior, Guerlain and Sephora. Bachelor in Business Administration (EDHEC Business School) French, English, Spanish. NOELIA MORALES Trained as a lawyer, Noelia has wideranging experience of marketing and product development with top consumer companies (including Chupa Chups, where she developed flavours for the Japanese market). Her interest in consumer trends led her to found Nouvel in 2004 with the aim of helping companies to face the challenges of innovation. TAMARA PIROJKOVA Currently Tamara is the Marketing Director at the Leading Brands of Spain Association. She has solid professional experience in the areas of Marketing, PR and Communications, in joint ventures and in multinational companies, both in Spain and Russia. She’s contributed to promote a number of business projects of the Spanish companies in the Russian market. GEMMA IZQUIERDO Law degree from the University of Barcelona. PDG and MBA from IESE Business School. Began her career in the banking sector. Director of Communication and Advertising at Banca Catalana (BBVA). Director of Business Division in multinational company dedicated to strategic customer management solutions. Since 2002, consultant in areas related to business strategy. Finance, Business Model and Project Management teacher at IED and Business Development Project, at ESADE. ABEL DÍAZ Abel Díaz began his professional career in fashion management in 1993 inside the Ermenegildo Zegna company, after completing his MBA at IESE in Barcelona. His career has always been linked to the interaction between fashion and business, first inside the commercial management of the Spanish fashion brand Antonio Miro and then as founder of the project Fresh From the Lab. At the moment, he is owner of a showroom devoted to the distribution of luxury scents and works as consultant for the Italian tradeshow Pitti Immagine in Florence. ANNA JANTE Degree in Economic and Business Sciences by the Barcelona University. Speciality Marketing and Market Research. She has always worked in companies such as Pronovias Fashion Group, Basi S.A. (Armand Basi) and SIU Fashion. For the past three and a half years she has managed an internationalization department within the company Plus Value, in which we help Spanish companies to establish themselves in new international markets. MARTA FERNÁNDEZ Co-owner of a children’s fashion brand, shareholder & consultant of a tech startup accelerator and regular speaker in Retail Forums and Congresses, she is a professional with wide experience in Business Strategy, Marketing and Retail Consulting. Since 2010, Marta also works as Marketing Director at TC Group Solutions, a benchmark company in the shopper marketing and KPI analytics, helping their clients in the Retail market to study and predict customer flow behaviour both inside and outside their points of sale, as well as to analyse their location strategy and shops return. R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 25 The opportunity To combine Courses 26 Our Partners IED Barcelona has special relationships with institutions and small, medium and large companies, which take an active part in projects, workshops, talks and activities, with the aim of providing the students with knowledge, communicating experiences and sharing both creative and theoretical aspects with them. All the final thesis are carried out as part of a collaboration with a company, giving the students training in their future profession and helping them develop relationships in the labour market. #10 R es ea rc h st ud y pr og ra m / Fa sh io n M an ag em en t 2 02 0- 20 21 27 IED barcelona has collaborated with more than 100 national and international companies and institutions