MEDIA AND INFORMATION LITERACY, Slides of English

Download MEDIA AND INFORMATION LITERACY and more Slides English in PDF only on Docsity! If the Titanic sank in the Atlantic Ocean, how did the news reach the people in England and New York at that time? THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA Since pre means "before," and history is the record of human events, prehistory refers to the time before human civilization developed and started writing things down. . It is generally categorized in three archaeological periods: the Stone Age, Bronze Age and Iron Age PREHISTORIC AGE The prehistoric people learned how to sharpen their tools and use them for hunting, they also acquired the knowledge on how to use these materials in carving stones. Eventually this paved the way for them to create a system of writing, which marked the start of the historic period. PREHISTORIC AGE Electronic refers to an object that has electronic components, such as sensors, microchips, which functions once it is connected to an electronic outlet. ELECTRONIC AGE People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large scale computers. By early 1954, Transistor Radio and television in the 1940's. ELECTRONIC AGE Information (Digital) Age (1900s – 2000s)The Information Age has upgraded what it can offer to consumers in terms of gadgets and devices that can make their way of life not only functional and comfortable, but also offer endless possibilities. Personal computers and other subsequent technologies were introduced to provide users the ability to easily and rapidly transfer information. INFORMATION (DIGITAL) AGE Four Main Categories of New Media (according to McQuail) 8 Interpersonal communication media Examples would be the telephone, and e-mail where’’ content is private and perishable and the relationship established and reinforced may be more important than the information conveyed.’ Four Main Categories of New Media (according to McQuail) Interactive play media Video and computer-based games, plus virtual reality devise compose this category Four Main Categories of New Media (according to McQuail) Information search media The Internet and the World Wide Web become repositories or sources of a vast collection of information that can be accessed real-time despite geographical location. Broadcast teletext and radio data services are also examples. Normative Theories of the Press 9 • Authoritarian Theory - it describes that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats. Authoritarians are necessary to control the media to protect and prevent the people from the national threats through any form communication. The press is an instrument to enhance the ruler’s power in the country rather than any threats. Normative Theories of the Press 9 • Libertarian Theory -- Sees people are more enough to find and judge good ideas from bad. The theory says people are rational and their rational thoughts lead them to find out what are good and bad. The press should not restrict anything even a negative content may give knowledge and can make better decision while in worst situation. The libertarian thoughts are exactly against or opposite to the authoritarian theory which means the authoritarian theory says “ all forms of communication works under the control of government or elite like king”. Normative Theories of the Press 9 • Soviet Media Theory -The Soviet Union was restructured with new political system based on the Marxist-Leninist principles. The newly formed communist party by Lenin shows much interest in the media which serves to the working class in the country and their welfare. So the Soviet originates a theory from Marxist, Leninist and Stalinist thoughts, with mixture of Georg Wilhelm Friedrich Hegel ideology is called “Soviet Media Theory” is also known as “The communist Media Theory”. The same theory was developed and followed by Adolf Hitler’s Nazi in Germany and Benito Mussolini in Italy ACTIVITY 1 Direction: Using the given space below, list down the devices used by people to communicate with each other, store information, and broadcast information across different ages. LET’S COLLABORATE Instruction: Using the Internet, books, magazine, consult some reliable sources that provide a timeline or chronology of media and communication technologies, from the primitive down to the most recent ones. Pick out those technologies that you think have a great impact on human civilization. Submit your research in the form of a photo or image collage of cutouts from old newspapers and magazines. Below the collage, briefly discuss in two or three paragraphs your rationale for choosing these particular technologies. Rubric 10-9 points 8 points ¥ points 6-below points Creativity Exceptional degree of student creativity is displayed, showing flexibility of thought & onginality host of the collage reflects students creativity. Only a few areas of the collage reflect student creativity Minimeal creativity Craftsmanship Collage is seamlessly assembled & completely covered. Pieces are precisely cut and well glued down. Collage is well assembled with only a fevr pieces (1-2) that are not well cut out or glued down. Collage is well assembled with only several (3-4) that are not well cut out or glued down. Hapharara crattsmanship Description Description is full and detailed so that a reader can clearly understand Description is well written, but leaves 1- 2 unclear statement Description is well written, but leaves 3-4 unclear statement Minimel description or Mo description