The Influence of Mass Media: Manipulation, Impact on Society, Health Risks, and Reality TV, Schemes and Mind Maps of Political studies

Download The Influence of Mass Media: Manipulation, Impact on Society, Health Risks, and Reality TV and more Schemes and Mind Maps Political studies in PDF only on Docsity! KEK KEK XX yr of *& KOK The mass media cover various pressing social problems and thereby influence the opinion and behavior of people both in society and individually. Recently, the technical tools of the media include not only the press, radio, television, but also the Internet and advertising. Among the main methods of manipulation, one can name: various visual effects, hidden tactics of manipulation (methods of presenting material, a special arrangement of this material, etc.), language manipulation, propaganda methods of influence. Linguistic expression in the media is capable of influencing the socio-cultural, economic aspects of human life, forming individuality, personality, and linguistic representation of a person. Propaganda methods are used mainly in the framework of political influence. We are talking about the formation of the necessary imaade of aovernment, power, statehood. Cognitive: ¢ formation of attitudes; ¢ definition of items on the "agenda"; * expansion of people's ideas; ¢ clarification of value orientations Affective ¢ the formation of feelings of concern, fear; ¢ influence on the morale and degree of alienation in society Behavioral: * activation (or not activation) of any activity; ¢ sending different types of actions (eg political demonstrations); ¢ provoking altruistic manifestations (charity campaign. Most of the news is about . While anxious and timid people, as a rule, pay more attention to just such information, in connection with which the level of anxiety and anxiety increases. For this reason, people have to resort to various emergency measures (anxiety shopping, overuse of disinfectants, etc.) to help themselves deal with their fear. 10 Magic bullet theory, or Hypodermic needle model, is the idea of G.D. Lasswell that media messages are received equally by all members of the audience and such stimuli elicit instant and immediate responses. 11 The power of propaganda was explained not so much by the essence or attractiveness of specific messages as by the vulnerability of the mind of the average person. Lasswell argued that the economic crisis and the growing political conflict caused a general psychosis in Germany, and because of this, people became more vulnerable to even crude forms of propaganda. 12 On the example of the American program Laguna Beach, it was demonstrated that reality shows can influence the level of crime. The crime situation in the American city of Laguna Beach did not cause concern throughout the 2000s, but after the start of the project, the situation changed. The reason was the negative image of the inhabitants of the town, which provoked the offenses. 15 The impact of reality shows on a potential audience is especially vividly expressed in television experiments dedicated to plastic surgery. One study looked at adolescents who were asked to watch such a reality show and a typical group of young people. By the end of the experiment, the doctors found out that, under the influence of plastic surgery programs, the fair sex was eager to go to a plastic surgeon and, with his help, make their appearance more attractive. 16 About 80% of viewers who use the services of plastic surgeons have watched reality shows about plastic surgery on TV, and more than half are loyal fans. The fact is that the work of plastic surgeons is not always about changing the shape of the eyes or the shape of the nose. Often, specialists help people who have received this or that injury in restoring their appearance. 17 The video platform has gained more popularity than television for several reasons. The necessary videos on YouTube can be viewed anytime, anywhere and on any electronic device, unlike television. This mobility and multitasking is inherent in new generations who are used to living in a new global world, and therefore watching television is inconvenient for them. 20 Younger generations are the main users of YouTube, growing up in the digital age. They are used to receiving all the information they need through gadgets. Moreover, they are also accustomed to the fact that these gadgets are constantly being improved. YouTube gives them this opportunity to gain new knowledge in a familiar environment. That is why this video hosting is so popular in the modern world. IABEFORE ood 21 Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group 100% 26-35 years 077% 80% 73% 70% 67% 60% 40% 20% 0% 15-25 years 26-35 years 36-45 years 46-55 years 56+ years © Statista 2021 @ Additional Information Show source @ DOWNLOAD ei PDF fi XLS f=] PNG fi PPT Source — Show sources information — Show publisher information IN COOPERATION WITH AudienceProject = Release date September 2020 Region United States Survey time period 03 2020 22