Groupon Merchant Center User Guide: Managing Your Promotions and Customer Feedback, Study notes of Statistics

Download Groupon Merchant Center User Guide: Managing Your Promotions and Customer Feedback and more Study notes Statistics in PDF only on Docsity! Merchant Center User Guide 2Groupon Merchant Center User Guide - Version 1.4 Logging In The Merchant Center is the online management tool for your Groupon promotions. You can track redemption, read customer comments, and view customer demographic information. You can also manage your loyalty program and create new Groupon Now! deals. Go to merchants.groupon.com. You should have already received an email with important information to help you prepare for your promotion, including login credentials for accessing your Merchant Account. Enter the login credentials provided in that email, and click “Login.” 5Groupon Merchant Center User Guide - Version 1.4 The Dashboard (Continued) The bottom left section of the Dashboard displays your redemption options: Redeem Online: Click “Redeem Online.” A new window will appear. To redeem one Groupon, enter the barcode number (located in the center of the voucher) into the “Redemption Code” field. Optionally, enter bill total or tip. Click “Redeem.” If you’d like to redeem many vouchers at once, choose “Multi-Redeem” on the left side of the window. Enter up to 100 barcodes, separated by spaces or commas. Click “Redeem.” If you’d like to check the status of a barcode, click “Verfify” on the left side of the window. Verifying a Groupon only tells you if it’s valid, and does NOT redeem it. Use this if a customer is making an appointment in advance, and then redeem the Groupon when the customer arrives. 6Groupon Merchant Center User Guide - Version 1.4 The Dashboard (Continued) Other redemption options are shown underneath the “Redeem Online” button. You can download the Groupon merchant mobile application to redeem and track Groupons directly from your iPhone or Android, or you can download the voucher list in either a CSV (spreadsheet) or PDF file to manually track and verify Groupon vouchers. Click “Download list” and a new window will pop up. In the drop-down menu, select the deal for which you’d like to see the voucher list, and then the format. Choose a PDF if you would like to print the list or a CSV if you want to view the list on your computer. Tip: Click “List Customization Options” if you’d like to sort your list in advance, or choose to view only redeemed, unredeemed, or refunded Groupons. Note: Though some of our merchants manage redemption by downloading the voucher lists, we recommend using the mobile application or the Merchant Center as the most efficient method of redemption. 7Groupon Merchant Center User Guide - Version 1.4 The Dashboard (Continued) Lastly, you can redeem Groupons using SMS Redemption, also known as Text Message Redemption. Click “Redeem by SMS.” Under “Register a Phone Number,” enter the phone number of the cell phone you’ll be using to redeem vouchers. Click “Register Number” and the number just entered will be listed under “Your Registered Phone Numbers.” You may register more than one cell phone. From your registered phone, text the 8-digit barcode to 476-876 (GROUPN). You will receive a confirmation text in reply. You may also include the bill total in your text, separated from the barcode by a space (example: 12345678 21.86). Text HELP to 476-876 (GROUPN) to receive further assistance. Note: Standard text messaging rates do apply. 10Groupon Merchant Center User Guide - Version 1.4 Customer Feedback For a comprehensive view of your customer feedback, return to the Dashboard and click “Feedback” along the left side. Check out your “Customer Approval Rating” at the top. Many customers choose to fill out the post-redemption survey with feedback about their experience. You can sort through all of these comments by choosing “Positive” or “Negative.” The “Print” and “Export” options also allow you to print the list or view comments in a spreadsheet. 11Groupon Merchant Center User Guide - Version 1.4 Featured Deals To view all of your featured deals, click on the “Featured Deals” tab in the navigation bar at the top of the screen or the header “Active Featured Deals” on the Dashboard. This will bring you to a list of all of your active, expired, and scheduled feature deals. Note: If you have only run one featured deal, you will be brought automatically to the details page for that feature. When you choose a Deal Details page to view, note the three buttons in the top right corner. To view your deal the way customers do at Groupon.com, click “View Deal.” To check on customer questions about your feature, click “Deal Q&A.” To download the customer list for this feature, click “Download List.” 12Groupon Merchant Center User Guide - Version 1.4 Featured Deals (Continued) Redemption Statistics: The meter icon illustrates how many vouchers have been redeemed and how many vouchers remain unused by Groupon customers for this particular deal. These numbers are updated in real time and will reflect purchases through Private Sale or refunds. Customer Demographics: Learn about where your customers are coming from with the heat map and zip code metrics. Age and gender graphs are designed to help you better understand the types of customers attracted to your promotion. 15Groupon Merchant Center User Guide - Version 1.4 Now! Deals (Continued) Launching a Deal: If you would like to launch a new Now! deal, click “New Deal” in the top right corner of the Summary page. A pop-up with a number of editable fields will appear. Choose whether you want to offer a general discount (i.e., $10 off) or a deal on a particular service (i.e., $20 for a mani-pedi). Select your locations, and add any restrictions. Tip: The fewer restrictions, the more customers that will purchase your Now! deal. Only include instructions that are absolutely essential. When you’re satisfied with the preview displayed on the right side, click “Schedule Your Deal.” Choose a start date and use the calendar view to set the times when your Now! deal will be available for purchase. Click “Launch Now! Deal.” 16Groupon Merchant Center User Guide - Version 1.4 Now! Deals (Continued) Deals: From the “Deals” section on the left side of the screen, you’ll see a list of all of your Now! deals with their current status (live, paused, closed). Choose any deal to see further details. On the left, see the details of your deal, including your take, your selected locations, and fine print. View and edit the schedule below details. If you need to pause your deal, click the “Pause Deal” button above the map. 17Groupon Merchant Center User Guide - Version 1.4 Rewards In the top left, find information about your Customer Reward you created with your Groupon representative. Beneath the reward, track the number of customers who have unlocked the reward. Click “Download Rewards Voucher List” to download the list of Rewards participants. Select either PDF or CSV (spreadsheet) format. Program Summary: A high-level summary of the program is in the upper-right corner, providing statistics on the number of participants, the number of visits to your business, and the total dollar amount spent by your Rewards- enrolled customers.