Download Merchant Server - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity! Application Servers Web application servers: โ Provide specific business functionality required for a Web site โ Type of middleware Isolate business applications from Web servers and databases โ Single-function applications being replaced by integrated software tools that combine all functionality needed for e-commerce site Docsity.com
oe) APPLICATION SERVERS AND THEIR FUNCTION
APPLICATION SERVER
Table 4.4, Page 222
e
FUNCTIONALITY
Provides a database for product descriptions and prices
Accepts orders and clears payments
Creates and serves mailing lists and manages e-mail marketing
campaigns
Monitors and controls access to main Web server; implements
firewall protection
Manages Internet e-mail
Stores and delivers streaming media content
Creates an environment for online real-time text and audio
interactions with customers
Provides connectivity and displays Internet news feeds
Provides fax reception and sending using a Web server
Creates workgroup environments for online collaboration
Stores customer, product, and price information
Maintains Web-enabled database of advertising banners that
permits customized and personalized display of advertisements
based on consumer behavior and characteristics
Provides a transaction environment for conducting online auctions
Implements buy, sell, and link marketplaces for commercial
transactions
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Building Your Own E-commerce Site Options for small firms โ Hosted e-commerce sites, e.g., Yahooโs Merchant Solutions Site building tools E-commerce templates โ Open-source merchant server software Enables you to build truly custom sites Requires programmer with expertise, time Docsity.com Choosing the Hardware for an E-commerce Site Hardware platform: โ Underlying computing equipment that system uses to achieve e-commerce functionality Objective: โ Enough platform capacity to meet peak demand without wasting money Important to understand the factors that affect speed, capacity, and scalability of a site Docsity.com Right-Sizing Your Hardware Platform: The Demand Side Demand is the most important factor affecting speed of site Factors in overall demand: โ Number of simultaneous users in peak periods โ Nature of customer requests (user profile) โ Type of content (dynamic vs. static Web pages) โ Required security โ Number of items in inventory โ Number of page requests โ Speed of legacy applications Docsity.com
