Digital Marketing Terminology, Exams of Information Technology

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MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS BEST RATED A+ 2023 LATEST UPDATE  near field communication - Correct answer a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other 1  QR code - Correct answer quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone.  9 principles of mobile - Correct answer personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface 2 represent every single computer in a network  internet service provider - Correct answer The company providing you access to the Internet, for example, MWEB, AOL and Yahoo!  open rate - Correct answer The percentage of emails determined as opened out of the total number of emails sent  opt-in - Correct answer Giving permission for emails to be sent to you 5  Opt-out - Correct answer Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email  self bounce - Correct answer The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.  unique forwarders - Correct answer This refers to the number of individuals who forwarded a specific email on. 6  white list - Correct answer A list of accepted email addresses that an ISP, a subscriber or other email service provider allows to deliver messages regardless of spam filter settings  direct marketing options - Correct answer promotional emails, newsletters, transactional emails, SMS marketing  goals of promotional emails - Correct answer user makes a purchase, user downloads content, user requests further info 7  video search engine optimization - Correct answer optimizing video for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs  video syndication - Correct answer the process of distributing and getting search coverage for videos  video content - Correct answer videos made to entertain, inform, share updates, or otherwise enlighten or delight the viewer 10  video ads - Correct answer simply adverts that are filmed and formatted for online use  how to go viral - Correct answer address a currently trending topic, make it enticing, make it remarkable, make it unique, make it shareable, make it short  video production steps - Correct answer 1. identifying audience  2. plan and concept  3. produce the video  4. optimizing for easy web discovery 11  video optimization - Correct answer video title, informative/long descriptions, tags with keywords, encouraging comments/subscriptions/ratings/embedd ing/sharing, thumbnail optimization, video cards/end screens, upload videos regularly  lead - Correct answer a person who has shown interest in a brand, product, or service and could be converted into a customer  strategic uses of social media - Correct answer community 12 they help web servers to provide right content when it is requested  conversion - Correct answer completing an action that the website wants the user. usually a conversion results in revenue for the brand in some way conversions include signing up to a newsletter or purchasing a product.  conversion rate - Correct answer number of conversions/number of visitors 15  funnel - Correct answer web analytics or conversion optimization, an established set of steps a user should take in reaching a goal, such as making a purchase  heat map - Correct answer a data visualization tool that shows levels of activity on a web page in different colors  micro-conversion - Correct answer a small conversion in the path to a full conversion, such as going from step one to step 2 in a checkout process of four steps 16  multivariate test - Correct answer testing combinations of versions of the website to see which combination performs better  split test - Correct answer aka A/B test  testing email - Correct answer subject lines, CTA, offers  testing display/search advertising - Correct answer different adverts affect CTR, CTA, headlines 17  goal - Correct answer the defined action that visitors should perform on a website or the purpose of the website  segmentation - Correct answer filtering visitors into distinct groups based on characteristics in analyse visits  data mining - Correct answer process of finding patterns hidden in large numbers and databases  big data - Correct answer - measure trends, not absolute figures 20 - focus on patterns - investigate anomalies  gathering data - Correct answer views, customization, real time data, audience data characteristics, acquisition, behavior/performance, conversions  web analytics measurements - Correct answer counts and ratios  3 types of metrics - Correct answer aggregate, segmented, individual 21  building block metrics - Correct answer traffic, page, page views, session, unique visitors, new visitor, returning visitor  original referrer - Correct answer a URL that sent a new visitor to the website  page views per visit - Correct answer number of page views in a reporting period divided by the number of visits in that same period 22