Writing and Communication: Understanding Different Techniques and Mediums, Quizzes of Marketing Business-to-business (B2B)

Download Writing and Communication: Understanding Different Techniques and Mediums and more Quizzes Marketing Business-to-business (B2B) in PDF only on Docsity! TERM 1 What is a case? DEFINITION 1 Case method is heuristic- a term for self-guided learning that employs analysis to help draw conclusions about a situation. TERM 2 What is case analysis? DEFINITION 2 business pedagogy based on principles of purpose, audience, and context TERM 3 Types of cases DEFINITION 3 1. Problem 2. Decision 3. Evaluations 4. Rules TERM 4 The most common mistake DEFINITION 4 lose sight of purpose of message and overlook the needs of your audience. TERM 5 Planning Your Document DEFINITION 5 Determine your purpose Assess your audiences needs Consider the context of your writing Generate, gather, and record ideas and facts Establish the scope of coverage for your topic Organize your ideas TERM 6 Determine your purpose DEFINITION 6 Put your purpose in writing. It expresses ideas clearly so that your audience cannot misinterpret them. Determining your purpose is the first step in preparing to write; unless you know what you hope to accomplish, you cannot know what information you should present. Purpose gives direction to your writing; the more precisely you can state your primary purpose at the outset, the more successful your writing is likely to be. TERM 7 Writing purpose statements DEFINITION 7 Make sure that your purpose is precise, put it in writing.My primary purpose is to _____________ so that my audience_________________. TERM 8 Assessing Audience Needs DEFINITION 8 Who is your audience? Do you have more than one? What do you want your audience to know, believe, or be able to do after reading? Have you narrowed your topic to best focus on what you want your audience to know?What are your audiences needs in relation to the subject? TERM 9 Assessing Context Checklist DEFINITION 9 What is your professional relationship with readers, how does it affect the tone, style, and scope? What is the story behind the immediate reason you are writing? TERM 10 Establishing Scope DEFINITION 10 The degree of detail you decide is necessary to cover each item in your list, and you must determine it based on your purpose and needs of your audience. As you contemplate each item, ask yourself, How much information should I include to support my purpose and satisfy my audiences needs? Be careful writers who know a lot about a subject tend to unload information on audiences who have no time or need to wade through a catalog of topics or details to get to the point. TERM 21 Videoconferences DEFINITION 21 useful when travel is impractical. Allow viewers to see one another. Work best when participants are at ease in front of the camera and when the facilities offer good production quality. TERM 22 Face to face meetings DEFINITION 22 in person meetings are most appropriate for initial or early contacts with associates and clients with whom you intend to develop long term relationship or rapport. Meetings are best for brainstorming , negotiating, interviewing someone on a complex topic, solving technical problems, or handling controversial issue. TERM 23 Web communication DEFINITION 23 Web conferences Professional networking Web-site postings TERM 24 Drafting with Ethical Considerations in Mind DEFINITION 24 Is the communication honest and truthful? Am I ethically consistent in my communication? Am I acting in the best interest of my employer? The public? Myself? What would happen if everybody acted or communicated in this way? TERM 25 Using an outline Benefits DEFINITION 25 -Forces you to reexamine the information you plan to include to be sure that you have sufficient facts and details to satisfy your audiences needs and achieve the purpose of your writing. -Forces you to order the info. In a sequence that your audience will understand as clearly as you do. TERM 26 Use of outlines by good and poor writers DEFINITION 26 More than three times the number of good writers as compared with poor writers use a written outline. 36 percent of the poor writers said they never use an outline or plan, either written or mental. TERM 27 Traditional Roman Numeral Outline DEFINITION 27 Most common, emphasizes topics and subtopics by means of the Roman numerals, letters and Arabic numbers. Major Section First-level subsection Second-level subsection Third- level subsection Fourth level subsection TERM 28 Decimal Numbering System Outline DEFINITION 28 uses combinations of numbers and letters to differentiate the various levels of information. First Major Idea Support idea for 1 Support idea for 1 Example/illustration Detail for 1.2.1 TERM 29 Main purpose of outlines DEFINITION 29 Main purpose is to bring order and shape to information before you write. TERM 30 Creating an Outline Checklist DEFINITION 30 Complete your research and know your topic well enough to be able to write about it.Break a large topic into its major divisions and write them down.Does the sequence fit the organizing pattern you decided to use?If not, re-sequence and label the topics with Roman numerals. TERM 31 Relationship of audience and purpose to organization DEFINITION 31 The kinds of information and organization that shape your outline will vary according to your purposes for writing and your audiences specific needs. Sales brochure vs. Maintenance manual. TERM 32 Essential organization patterns DEFINITION 32 Sequential Chronological Spatial Division Classification Decreasing/Increasingorder of importance General to specific Specific to general Comparison TERM 33 Sequential DEFINITION 33 Consecutive order of steps, not connected to a specific time (ex. instructions) TERM 34 Chronological DEFINITION 34 Sequence of steps or events related to time (ex. step-by-step in time, a trip report) TERM 35 Spatial DEFINITION 35 Description from top to bottom, front to back, and so on (ex. describing something, accident report) TERM 46 Multiple Audiences DEFINITION 46 When writing for a group, picture a typical representative of that group. TERM 47 Development Strategies DEFINITION 47 Explaining a process Describing information Defining terms and concepts Explaining cause and effect TERM 48 International Audience DEFINITION 48 Language differences create the biggest obstacle. To get past these differences, consult with someone from your intended readers culture before writing a draft or preparing a presentation for an international audience TERM 49 Explaining a process DEFINITION 49 tells how something works or how something happened. Event in nature (tidal pull of moon). Function that requires human effort (Marketing survey). Activity in which people maintain machinery to produce goods or services (Robotic assembly-line production). TERM 50 Describing information DEFINITION 50 explains how something looks or is planned to look. Information about an objects size, shape, construction, or other features of its appearance. Description can be something concrete, such as a machine, or for something abstract, such as computer software. Present details accurately. Determine what your audience will use the description for. TERM 51 Defining terms and concepts DEFINITION 51 clarifies the meanings of ideas crucial to your topic. Formal definition places a term in a class of related objects or ideas and shows how it differs from other members of the same class (Auction). Informal uses a familiar word or phrase as a synonym for an unfamiliar word or phrase. Extended when more than a phrase or a sentence is needed to explain an idea TERM 52 Writing an Opening DEFINITION 52 Identify your subject Provide any necessary context for the subject Catch the interest of your audience. Title announce the subject First Paragraph describe the context for why your are writing TERM 53 Writing a Closing DEFINITION 53 Concise and ends your writing emphatically Tie your points together by recommending a course of action, offering a value judgment, speculating on the implications of your ideas, making a prediction, or summarizing your main points. Do not introduce a new topic TERM 54 Revision Strategies DEFINITION 54 Allow for a cooling period. Wait a while between writing a rough draft and revising, so you will look at the draft more objectively Pretend stranger has written your draft to get into better frame of mind for revising Revise draft in multiple passes rather than all at once. Be alert for your most frequent problems. Read draft aloud. Peer critique TERM 55 Evaluating Drafts DEFINITION 55 Is purpose of document clear? Info organized in most effective order? Each section follows logically from the previous one? Scope of coverage adequate? TERM 56 Elements of coherence DEFINITION 56 paragraph unity, ideas arranged in logical order, transitions TERM 57 Paragraph unity DEFINITION 57 every sentence contributes to developing one central idea; provide a topic sentence that clearly states the central idea of that paragraph and double-check that every sentence directly relates to the topic sentence TERM 58 Transitions DEFINITION 58 achieves a smooth flow of ideas; helps link ideas and clarifies the relationship between them TERM 59 Writing effective paragraphs DEFINITION 59 Unify the paragraph around a central idea Ensure every sentence relates to topic sentence Arrange ideas in logical order Use transitions to help readers follow the sequence of your ideas TERM 60 Emphasis DEFINITION 60 highlights facts and ideas that the writer considers most important and subordinates those of less importance Active voice subject of sentence acts Passive voice subject is acted on TERM 71 First Proofreading stage DEFINITION 71 appropriate format typographical consistency TERM 72 Second Proofreading stage DEFINITION 72 specific grammar and usage problems appropriate punctuation correct abbreviations and capitalization correct spelling complete web or email addresses accurate figures and consistent units of measurement in tables and lists cut-and-paste errors TERM 73 Third Proofreading stage DEFINITION 73 final check of your goals: readers needs and purpose appearance of document review by colleague for crucial documents TERM 74 Reasons for writing collaboratively DEFINITION 74 two heads are better than one team members provide immediate feedback team members can play devils advocate for each other team members help each other past the frustration and stress of writing more confidence TERM 75 Functions of a collab writing team DEFINITION 75 plan document, research subject, write draft, review drafts of other team members, and revise draft on the basis of comments from all team members TERM 76 Planning collab writing project DEFINITION 76 establish guidelines to ensure that all team members are working towards the same goal and moving in the same direction agree on a standard reference guide for matters of style and format make sure that work assignments are appropriate to each persons particular talents TERM 77 Conflict in collab writing DEFINITION 77 conflict can be beneficial to the final document; group members should be comfortable challenging the ideas of others while being sensitive to the other persons ego; conflicts over valid issues can generate innovation and creativity TERM 78 Managing conflict in collaborative writing DEFINITION 78 avoid taking a win-lose stand avoid accusations, threats, or disparaging comments; emphasize common interests and goals support your position with facts use bargaining strategies to arrive at an exchange of concessions until a compromise is reached; a successful compromise satisfies each participants minimum needs TERM 79 Checklist for writing in a collaborative group DEFINITION 79 know the people on your team and establish a good working rapport with them put interests of your team ahead of your own think collectively but respect the views of members with subject-area expertise participate constructively in group meetings be an effective listener be receptive to constructive criticism provide constructive feedback to your team members meet established deadlines TERM 80 Evaluating Sources DEFINITION 80 Is the information accurate and up to date? Is the speaker or author reputable and qualified? Is the publisher or sponsoring organization well-established and respected in the field? TERM 81 AUTHORITY DEFINITION 81 Is the author's document listed in or linked from a reliable source or document? Is the author referenced or mentioned positively by another author or organization whose authority you trust? Does the document give ample biographical information about the author so that you can evaluate his or her credentials, or can you get this information by linking to another document? TERM 82 ACCURACY DEFINITION 82 Other sources that the document relies on are reputable and cited or linked. Background information can be verified. Methodology is appropriate for the topic. With a research project, data that were gathered include explanations of research methods and interpretations. The graphs and visuals are free of distortion. The site is modified or updated regularly. BIAS The publication or site identifies its audience. TERM 83 BIAS DEFINITION 83 The publication or site identifies its audience. The book, article or site was published or developed by a recognized academic institution. The author discusses the value and limitations of the approach if it is new. The author acknowledges that the subject itself or his or her treatment of it is controversial if you know that to be the case. TERM 84 CURRENCY DEFINITION 84 If currency is important, make sure the document has a publication or "last updated" date or includes date of copyright, gives dates showing when information was gathered, or gives information about new material when appropriate. TERM 85 PLANNING AND EVALUATING INFORMAL REPORTS DEFINITION 85 Who is the audience for your report? What specifically have your readers requested? How knowledgeable are your readers about the topic? Have you selected the right format for your readers? Have you framed the topic for your audience and provided any necessary background information in your introduction? Do your graphics depict the findings accurately and clearly for your intended audience?