Marketing Terms: Expectations, Culture, Niche Markets, and Branding, Quizzes of Boilers and Welding

Download Marketing Terms: Expectations, Culture, Niche Markets, and Branding and more Quizzes Boilers and Welding in PDF only on Docsity! TERM 1 Not buying a product. Buying ____ DEFINITION 1 Expectations TERM 2 culture and advertising DEFINITION 2 main goal is to establish a brand with cultural relevence TERM 3 Niche Market DEFINITION 3 using a smaller market effectively by becoming centered on it for marketing TERM 4 Product DEFINITION 4 The actual object that is to be sold TERM 5 Brand DEFINITION 5 The feeling of the product in the costumer's mind. The relationship between the customer and the product. TERM 6 Branding DEFINITION 6 how the producer develops the brand: PR, sweepstakes, packaging ect TERM 7 Positioning DEFINITION 7 = BRAND places product in an already known category. Broad things such as luxurious, sexy, safe, cute...ect TERM 8 Consumer purchasing stages DEFINITION 8 1. need recognition 2. info search 3. purchase 4. Post TERM 9 STP DEFINITION 9 Segmenting, Targeting, and Positioning TERM 10 market segmenting DEFINITION 10 taking a large market, and breaking it down into more manageable markets.