Marketing and Consumer Behavior Terms and Definitions, Quizzes of Art

Download Marketing and Consumer Behavior Terms and Definitions and more Quizzes Art in PDF only on Docsity! TERM 1 4 P's of Luxury DEFINITION 1 ways to classify consumers based off attitude toward material goodsPatrician: show wealth but quiet about itParvenu: loud and flashyPoseur: wannabeProletarian: neutral TERM 2 70-30 rule DEFINITION 2 a brand can vary their message up to 30% based off local markets-sonic has a green chile burger in New Mexico-Red, white, blue beer cans TERM 3 Agenticity DEFINITION 3 belief that the world is controlled by powerful forces with deliberate intentions TERM 4 American Dream DEFINITION 4 the vision that in America you will succeed in society with hard work and sacrifice-Oprah TERM 5 American Exceptionalism DEFINITION 5 America is a model for the world and has the divine destiny to lead TERM 6 Americanization DEFINITION 6 a social change through a more powerful group to a less powerful group because we have superior size, resources, economic strength, military force-going into iraq to stop terrorism TERM 7 Anti-Americanism DEFINITION 7 belief that the US is too rich & powerful & uses this for evil TERM 8 Archetype DEFINITION 8 ideal example of somethingLove: heart TERM 9 Aspirational DEFINITION 9 the want to be in a higher social class TERM 10 Belonging DEFINITION 10 membership in a group with a strong emotional connection and loyalty TERM 21 Culture DEFINITION 21 habit, attitudes, & beliefs of a group of people that define their way of life TERM 22 Cultural Goods DEFINITION 22 forms of culture that are bought and sold- music, toys, films TERM 23 Cultural Homogenization DEFINITION 23 the belief that because of globalization, eventually only one culture will exist TERM 24 Cultural Hybridization DEFINITION 24 cultures consist of elements adapted from other cultures TERM 25 Cultural Imperialism DEFINITION 25 the spread of cultural forms has been driven by commercial and political interests- from hip hop to hollywood blockbusters TERM 26 Culture Jamming DEFINITION 26 the parody of a company's ads, slogans & logos in order for criticism-McDonalds: " I'm gainin' it" TERM 27 Deamericanization DEFINITION 27 the process that a society sheds American influences & become independent TERM 28 Dystopia DEFINITION 28 perfectly awful, try to solve problems but end up creating more, dictator, loss of freedom-1984, Hunger Games, Robocop TERM 29 Food Security DEFINITION 29 - access to safe healthy food TERM 30 Global Cultural Supermarket DEFINITION 30 because of globalization we are able to consume cultural forms from all over the world-music, media, art, brands TERM 31 Globalization DEFINITION 31 integration of economic, cultural, political, and social systems across geographical boundaries- the 5 Scapes TERM 32 Mediascape DEFINITION 32 world perceived by mass media TERM 33 Ethnoscape DEFINITION 33 migration of people across cultures and borders TERM 34 Technoscape DEFINITION 34 new types of interactions through technology TERM 35 ideoscape DEFINITION 35 ideologies of a government TERM 46 Manifest Destiny DEFINITION 46 US has the dive right and obligation to extend power in other territories TERM 47 Materialism DEFINITION 47 goods more important than spirituality TERM 48 Nation DEFINITION 48 -organized politically-common set of laws, government, physical boundaries TERM 49 Nation Branding DEFINITION 49 commercial practice to boost investment, tourism and exports-Pure Michigan TERM 50 Neoliberalism DEFINITION 50 economy is best when free of constraints and public govt services should be eliminated TERM 51 New Mobility DEFINITION 51 social freedom that came with the affordable automobile especially for Af Americans TERM 52 Paranoid Style DEFINITION 52 political speech style based in fear and suspicion of conspiracies TERM 53 Patternicity DEFINITION 53 finding meaningful patterns in random noise---> related to conspiracy theory TERM 54 Popular Culture DEFINITION 54 ideas, attitudes, images within the mainstream of a given culture-mass produced-mass consumed TERM 55 Post Urbanism DEFINITION 55 the city after it lost it's manufacturing base TERM 56 Public Culture DEFINITION 56 dominant set of values, ideas and practices that circulate through communication TERM 57 Ruins Porn DEFINITION 57 Photography that focuses on decay and makes it thrilling/romantic TERM 58 Share Cropping DEFINITION 58 landowner leases land to tenants and takes portion of crops TERM 59 Rust Belt DEFINITION 59 region of country devoted to manufacturing TERM 60 Shrinking Cities DEFINITION 60 Cities that lose manufacturing also lose population