Download MKT 5302Columbia Southern University MKT 5302 Strategic Digi and more Lecture notes Accounting in PDF only on Docsity! MKT 5302 Columbia Southern University MKT 5302 Strategic Digital Marketing Unit I Literature Review Introduction The following literature review serves as a research-based paper to disclose the problems within Sun Coast while using scholarly articles to support those issues. The six identified concerns within Sun Coast consist of sound-level exposure, particulate matter, safety effectiveness, lead exposure, new employee training and return on investment. Each of those areas will be briefly discussed below. The articles mentioned and will include: the title, publication information, and explanations of how the article relates to the problem of Sun Coast. The purpose of this literature review is to reveal and address the concerns with Sun Coast. Sound-Level Exposure The article chosen to address the concerns with hearing loss is called, “Top 10 Causes of Hearing Loss in the Construction and Heavy Equipment Industry.” Author Jim Kruckow, provided this information to inform people about the danger of hearing loss and hearing protection. Sound-level exposure has been a concern for Sun Cost being that many of their workers must operate around high noise levels. According to the National Institute on Deafness and Other Communication Disorders (NIDCD), a long or repeated exposure to sounds at or above 85 dBA can cause hearing loss. As reported by the Center for Disease Control and Prevention, loud noise above 120 dB can cause immediate harm to your ears. Typically, workers use a variety of heavy equipment that echoes extremely loud. An efficient way to mitigate this problem could be to invest in purchasing industrial noise cancelling headsets. If the budget of the Sun Coast can’t afford to implement the necessary equipment for workers, isolating the noise source in an insulated room or enclosure could be another option. Particulate Matter Particulate matter is defined as a mixture of liquid and solid particles like soot, smoke, dirt and dust. The article chosen to address the concerns with particulate matter is called “Heavy Metals in Contaminated Soils: A Review of Sources, Chemistry, Risks and Best Available Strategies for Remediation.” The article was published by Raymond A. Wuana and Felix E. Okieimen. The purpose of this scholarly article is to inform individuals of the disadvantages of contaminants, how it affects employee health, and removal methods on how to dispose of contaminated soil. Research was conducted to establish if there is a correlation between particulate matter and the well-being of employees. Exposure to elevated levels of particulate matter can result in death. Employees constantly move from one environment to another at Sun Coast which makes monitoring exposure levels very difficult. Employees are also exposed to various sources of indoor pollution from toxic chemical gases to volatile organic compounds (VOCs). The authors explain that acid and chelator are the two best methods for contaminated particles. The goal is to remove the particulate matter and preserve the natural soil by mixing the soil with solution and solvents. Remediation of soil contaminated by particles is necessary in order to reduce the associated risks, make the land resource available for agricultural production, and scale down potential land tenure problems. New Employee Training The article selected to support the topic of new employee training is “Creating an Effective New Employee Orientation Program” that was published by author Karen Wallace. Before new employment can begin, training must be completed beforehand. Leading up to training time, certain aspects need to be accounted for. Determining whether old methods Works Cited Traci Sitzmann, J. M. W. (n.d.). Training Engagement Theory: A Multilevel Perspective on the Effectiveness of Work-Related Training - Traci Sitzmann, Justin M. Weinhardt, 2018. SAGE Journals. https://journals.sagepub.com/doi/abs/10.1177/0149206315574596. PMC, E. (n.d.). Europe pmc. https://europepmc.org/article/med/8247390. Wuana, R. A., & Okieimen, F. E. (2011, October 24). Heavy Metals in Contaminated Soils: A Review of Sources, Chemistry, Risks and Best Available Strategies for Remediation. ISRN Ecology. https://www.hindawi.com/journals/isrn/2011/402647/#copyright. Investment Return →. Investment Return: Articles, Research, & Case Studies on Investment Return– HBS Working Knowledge. (n.d.). https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Investment+Return Masters, R., Anwar, E., Collins, B., Cookson, R., & Capewell, S. (2017, August 1). Return on investment of public health interventions: a systematic review. Journal of Epidemiology & Community Health. https://jech.bmj.com/content/71/8/827. Levin, S. M., & Goldberg, M. (1999, November 24). Clinical evaluation and management of lead‐exposed construction workers. Wiley Online Library. https://onlinelibrary.wiley.com/doi/abs/10.1002/(SICI)1097- 0274(200001)37:1%3C23::AID-AJIM4%3E3.0.CO;2-U. Wallace, K. (2021). Journals.tdl.org. Retrieved 30 March 2021, from https://journals.tdl.org/llm/index.php/llm/article/viewFile/1802/1077.
