Monroe's Speech Techniques: Gain Attention, Establish Credibility, Satisfy Needs - Prof. S, Study notes of Effective Business Communication

Download Monroe's Speech Techniques: Gain Attention, Establish Credibility, Satisfy Needs - Prof. S and more Study notes Effective Business Communication in PDF only on Docsity! Monroe’s Motivation 1. Gain attention of the audience 2. Motivate them to listen: how the product will benefit them and change their life 3. Credibility: you are an expert, experience, knowledge….been in the same situation before 4. Establish a need: trickiest, generic need a. Water: i. Do not: say you need water ii. Do: you need to be healthy 5. Satisfy the need: either/or a. Water: i. Either: go to the doctor ii. Or: you can drink this healthy water 6. Visualization: imagine what your life will be like with this product 7. Call to action: AT THE END, specific! Dial the phone and order the product now, sign the contract and start today