More on Ideation Process - Lecture Slides | IT 150G, Study notes of Information Technology

Download More on Ideation Process - Lecture Slides | IT 150G and more Study notes Information Technology in PDF only on Docsity! More on the Ideation Process The Social Factor: Ch 9 Summary Social networking tools are a medium through which people connect Facilitates collective brainpower of individuals Businesses are focused on producing innovative ideas due to the accelerated globalization of the market Ideation process Social software Examples of ideation in businesses The Social Brain and the Ideation Process Social Networking activities and social tools for collaboration not only reduce the degrees of separation between employees, but also provide a work environment that can be conducive to generating new ideas Six Degrees of Separation oracleofbacon.org The Collective Brain Non-profit organizations, academia, and businesses are all exploiting the power of social networking to generate ideas that will make the world a better place to live. A collaborative (and friendly) work environment helps employees be more productive, think more clearly, and be more satisfied in their work. Business Benefits Cost-savings Process improvements Productivity enhancements Innovative business model changes New areas of opportunity Ideas to enhance employee well-being Customer satisfaction improvements Quickly address unmet client needs Capture innovative ideas Successful Ideation: An End-to-End Process Workflow from ideation to market introduction: Catalysts A critical role in an ideation event/site is that of the catalyst: volunteer(s) from all parts of your organization who work with idea submitters to help them get visibility for their idea, access incubation resources, prepare business cases, and introduce others to their idea.