Download NATIONAL, REGIONAL, AND OTHER ORGANIZATIONS LEARNING OBJECTIVES | HTM 2454 and more Study notes Hospitality and Tourism in PDF only on Docsity! CHAPTER 4 WORLD, NATIONAL, REGIONAL, AND OTHER ORGANIZATIONS LEARNING OBJECTIVES • Understand the magnitude of world tourism in terms of the vast numbers of organizations which serve the needs of their diverse memberships. • Recognize the variety of types and functions of tourism organizations. • Know why states support official offices of tourism. • Learn how national, regional, and trade organizations are structured and operated. CHAPTER OUTLINE Outline Summary Points of Emphasis 1. International The World Tourism Organization is the most widely organizations recognized, as it is an official consultative group to the United Nations. Others are the International Air Transport Association, International Civil Aviation Organization, and the World Travel and Tourism Council. All of these have important functions and responsibilities. 2. Developmental Examples are the World Bank, United Nations Development Program, organizations and Asian Development Bank. National organizations would include (International and FONATUR (Mexico) and EMBRATUR (Brazil). National) 3. Regional international The Organization for Economic Cooperation and Development (OECD) organizations in Europe and the Pacific Asia Travel Organization (PATA) in Bangkok, Thailand are examples. 4. National organizations Office of Travel and Tourism Industries (OTTI, United States), Canadian Tourism Commission (CTC), the Federal Aviation Administration (FAA), the U.S. Department of Transportation (DOT), and as an example of non- government is the Travel Industry Association of American (TIA). 5. Regional organizations These attract tourists to a particular region such as PATA to the Pacific region and Travel South USA to the southern states. 6. State and city Each of the states have a state tourism promotion organization. Some organizations have two entities. Most cities have either a convention and visitors bureau or a chamber of commerce which promote tourism. There is also an International Association of Convention and Visitor Bureaus (IACVB). KEY CONCEPT DEFINITIONS CANADIAN TOURISM COMMISSION: Is a working partnership between tourism businesses and associations, provincial and territorial governments, and the Government of Canada to bring tourists to Canada. CHAMBERS OF COMMERCE: Local promotional organizations that typically include the promotion of tourism as one of their important functions. CONVENTION AND VISITORS BUREAU: Local promotional organizations, typically confined to the larger municipalities. DEPARTMENT OF TRANSPORTATION: A United States government agency that oversees the FAA and the Federal Maritime Commission. EUROPEAN TRAVEL COMMISSION: Organization that promotes travel to Europe. FEDERAL AVIATION ADMINISTRATION: A Federal government agency that improves airports, licenses flight personnel, operates airport flight controllers and similar functions. INTERNATIONAL AIR TRANSPORT ASSOCIATION: A worldwide organization of international airlines. INTERNATIONAL ASSOCIATION OF CONVENTION AND VISITOR BUREAUS: An association that provides its members with market data, research reports, and other useful aids and educational opportunities. OFFICE OF TRAVEL AND TOURISM INDUSTRIES: An agency of the United States government charged with the responsibility for tourism research and policy. It is part of the U.S. Department of Commerce. ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMENT: A group of economically developed countries assisting in tourism advancement as well as other means of economic growth. PACIFIC ASIA TRAVEL ASSOCIATION: A very successful association formed to develop, promote, and facilitate travel to and among destination areas in the Pacific region. STATE TOURISM OFFICES: State organizations whose purpose is primarily to publicize the allures of their state. However, they sometimes do research and aid in tourism development. TRAVEL INDUSTRY ASSOCIATION OF AMERICA: A non-governmental national organization devoted to promoting domestic and international tourism and to assisting its members in various ways. WORLD BANK: An international financing organization located in the United States. It is funded by many countries and makes loans to tourism-related enterprises as well as for other purposes. WORLD TOURISM ORGANIZATION: A United Nations advisory organization composed of official member nations and some affiliated members such as transportation companies. It is mainly a facilitating, coordinating, and consultative organization. Headquarters is in Madrid, Spain. WORLD TRAVEL AND TOURISM COUNCIL: A global coalition of chief executive officers from all sectors of the industry. These include transportation, accommodations, catering, recreational, cultural, and travel services. Their missions are to convince governments of the enormous contributions of travel and tourism to economic development; promote the expansion of tourism markets in