Management Terms: A Comprehensive Glossary, Slides of Business Administration

Download Management Terms: A Comprehensive Glossary and more Slides Business Administration in PDF only on Docsity! NEW MANAGEMENT TERMS  CATALOGING: is the systematic organization of information, data, or materials so that they can be retrieved when the requester needs them.  KNOWLEDGE ASSET: also called intellectual capital, are the human, structural and recorded resources available to the organization.  METADATA: is structured information that describes, explains, locates, or otherwise makes it easier to retrieve, use or manage an information resource.  BLUEBIRD: in business, an unexpected, very profitable, or easily made sale.  ICONOCLASTIC BRANDS: Brands that skirt around entrenched brand icons.  PSEUDO BRANDS: Pseudo brands go through the usual motions of brands—an eye-grabbing logo, pumped up personality, lofty vows, zippy tagline and media splash—but do nothing to advance customers, or a company’s ties to them.   VENTURE ANALYTICS: A sub concept of business analytics, as it refers to the use of data and quantitative analysis for decision-making to help entrepreneurs in starting and growing a business. It also covers using data and quantitative modeling for investors to value new ventures.  FREETER: a person who takes a series of temporary jobs; a job-hopper, temp worker, or freelancer.  DUE DILIGENCE: is process by investigation & evaluation is conducted to examine the details of a particular investment or purchase by obtaining sufficient information or documents which may influence the outcome of the transaction.  ZHING ZHONG: merchandise made in Asia; cheaply made, inexpensive, or substandard goods.  TIE DOWN: one of a series of questions that encourage a customer to agree to a purchase.  BALLOON TEST: In marketing research, a projective interviewing technique in which respondents are presented with a cartoon strip in which there is a blank balloon above the heads of one or more of the characters; respondents are asked to write inside the balloons what they believe the characters are saying.   FLIGHT TO CASH: a sudden widespread selling of investments, or their rapid conversion from illiquid to liquid, in anticipation or belief of an unfavorable or unsafe market; a sudden widespread withdrawal of bank deposits.