Notes on Media Research - The World of Media | JRN 108, Study notes of Communication

Download Notes on Media Research - The World of Media | JRN 108 and more Study notes Communication in PDF only on Docsity! Media research 1. Media research is the systematic investigation of mass communication processes and effects. 2. Three factors shaping media research a. Methodology used to conduct research (quantitative vs. critical-cultural studies) b. Theories that guide media research- i. media research has no single, overarching theory c. How people make use of media 3. Media effects research a. Concerns of media effects are not new i. Greek philosophers worried about corrosive influence of poetry on youth ii. In the 1800s critics worried about depictions of crime and violence. iii. Media effects questions become more important with growth of electronic media. iv. As a systematic endeavor, mass communication research begins in the 1920’s (think: decade of radio, film, and PR) b. Magic bullet theory, i. Audiences are acted upon by media ii.