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OM: Activities - Goods and Services (Spectrum) - Lecture Notes | BA 353, Study notes of Production and Operations Management

Material Type: Notes; Professor: Huggins; Class: Operations Management; Subject: Business Administration; University: Fort Lewis College; Term: Fall 2008;

Typology: Study notes

Pre 2010

Uploaded on 08/05/2009

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Download OM: Activities - Goods and Services (Spectrum) - Lecture Notes | BA 353 and more Study notes Production and Operations Management in PDF only on Docsity! BA 353: Operations Management 09/01/08 Today Wednesday Friday Intro – class, OM Statistics Review Start Decision Analysis Chapters 1 and 2 In Class Exercise 1  Welcome!  Syllabus  Roll call Chapter 1 OM: Activities  Goods and Services (spectrum) Ex Sell 10k products at $50 each. Cost $40 to produce and transport.  Price ^ to $55? Demand?  Cost decreases to $39? Demand? Percentages – cost down 2.5%, profit up 10%. Three functions = OM, F/A, Marketing Competition:  Differentiation (ebay)  Low-Cost (SW Air, Wal-)  Fast Response (Dell) Mission/Strategy  FLC  SOBA  IBM (mission statement)  Target (investor)  Burton  FedEx (mission)  Student Suggestions  Ten OM Decisions A: United (or most other) Airlines – which three are most important? B: Inventory – better to have high or low? C: DMR – season pass versus daily? Why? How?
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