Operational Challenges - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Download Operational Challenges - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity! Creating a Winning E-Business Operating Your E-Business Global E-Commerce Docsity.com Learning Objectives
Describe operational challenges for a startup e-business
Define legal, office space, and human resources issues
Discuss electronic payment methods
Explain front-end and back-end e-business systems
Identify e-business technologies and technology providers
Discuss the benefits of outsourcing e-business operations Docsity.com Legal Issues (continued) • Copyright – Form of legal protection for original work – Takes effect the moment the work is created – Need copyright notice on Web site as a best practice – U.S. Copyright Office good source of information on copyright law – Make Sure that your company Name, Products and Service are not Already Trademarked. DO RESEARCH!!! Docsity.com Legal Issues (continued)
Trademark and service mark › Distinctive symbol, word, or phrase used to identify a business › Make it easy for consumers to identify source of products and services › U.S. Patent and Trademark Office good source of information on trademarks and service marks › Try Trade marking your own products and services, before someone else does it. Also it ensured protection of your ideas. Docsity.com Legal Issues (continued) • Content liability – Exposure to potential liabilities based on Web content – Need appropriately worded disclaimer of liability at Web site – Get an Attorney to Draft your Disclaimer. Docsity.com