Persona template from Hubspot, Cheat Sheet of Digital Marketing

Download Persona template from Hubspot and more Cheat Sheet Digital Marketing in PDF only on Docsity! Background / Demographics ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Marketing Message How can you describe your solution to have the biggest impact on your persona? ● Your text here ● Your text here ● Your text here Goals / Challenges What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success? Sarah Link General Buyer Persona Real Quotes About goals, challenges, etc. ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Identifiers Communication preferences? Social media platforms? What can we do? ...to help our persona achieve their goals? ...to help our persona overcome their challenges? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Job? Career Path? Family? Lifestyle? Age? Income? Background ● Occupation: Blockchain developer. ● Career path: Seeking opportunities to specialise within blockchain and tech. ● Lifestyle: Embracing technology and spending significant time on devices for both work and personal interests. Demographics ● Age: 32 ● Location: Ha Noi ● Income: Comfortable (2K$/month) Identifiers ● Social media: X, Telegram, Discord, GitHub ● News ● Peers Goals ● Excel in professional roles, advance careers, and stay ahead in the tech industry. ● Personal growth or hobbies related to tech, like open-source contributions or side projects. Challenges ● Overwhelming workloads, making it challenging to maintain productivity and efficiency. ● Staying updated with rapid data information changes due to blockchain’s nature. What can we do? ● Offer an intuitive tech solution boosting productivity and simplifying tasks. ● Provide ongoing updates, tutorials, and support for staying informed about the latest blockchain trends (Solana network). Trung Nghia Target Buyer Persona The individual has granted consent for the utilisation of his image in this report, exclusively for research purposes. Abigail Williams B2B Marketing Buyer Persona Real Quotes About goals, challenges, etc. Common Objections Why wouldn’t they buy your product/service? Marketing Messaging How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? Elevator Pitch/Bumper Sticker Sell your persona on your solution - in a sentence or a few words! What can we do? ...to help our persona achieve their goals? ...to help our persona overcome their challenges? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Julian Smith BACKGROUND/ DEMOGRAPHICS Job? Career Path? Family? Lifestyle? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here GOALS/ CHALLENGES Cost savings? Value? Quality? What problem does your product or service solve? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here TECHNOLOGY/SOCIAL MEDIA Device preferences? Social media platforms? Communication preferences? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here REAL QUOTES Sell your persona on your solution - in a sentence or a few words! ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Buyer persona description text here B2B Marketing Buyer Persona MARKETING MESSAGING How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Joshua Steven s Demographics Age? Income? Location? Gender identity? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Sales Buyer Persona Background Job? Career path? Family? Lifestyle? Spending habits? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Communication/ Schedule Device preferences? Preferred communication style (email vs call vs Slack vs Zoom vs Loom…)? Working hours? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Goals/Metrics/ Motivations Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here Personality Traits Introvert vs extrovert? Straight shooter or wants time to analyze and question? ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here ● Your text here