Effective Language Techniques: Anecdotes, Clichés, Emotive Language, Expert Evidence, Form, Study notes of Logic

Download Effective Language Techniques: Anecdotes, Clichés, Emotive Language, Expert Evidence, Form and more Study notes Logic in PDF only on Docsity! PERSUASIVE LANGUAGE TECHNIQUES Year 11 VCE English – Media Texts and Using Language to Persuade Figurative Language (Alliteration) Definition of technique It is the repetition of the first consonant sounds in several words. or: the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. Effect of technique The effect of alliteration is used to provide emphasis in literary works such as poetry and spoken word. Alliteration enables the audience to remember the key points as long ad hey were alliterated. Alliteration is used at the beginning of words or syllables. Example of technique One example could be: wide-eyed and wondering while we wait for others to waken. They can also be used as tongue twisters: Betty bought butter but the butter was bitter, so Betty bought better butter to make the bitter butter better. Jack Daley Clichés Definition: A cliché is a term or phrase that has been overused to the extent that they are commonly understood by society. Effectiveness: Clichés aren’t great for writing because they lack originality, which is necessary in writing. However they can be useful for conveying a point that the reader may be able to relate to. The reader would be able to relate to it because as previously stated a cliché is something that is commonly known. Example: “It’s not the destination that matters most, but the journey along the way.” “As old as the hills.” “Houston, we have a problem.” – Tom Hanks, Apollo 13. Colloquial Language Definition: Colloquial language is informal language that is not rude, however would not be used in a formal situation. It is language typically used in everyday speech that is easily understood. Effect: Colloquial language is used as a persuasive device as it can bring an inclusive tone to the text and make the reader feel more at home as the language being used is familiar to them. The language is accessible fo all and easy to understand, meaning the reader can feel like they are being treated as an equal and being fold the plain truth from someone who appears fo be just like them. Example: Shoes a top hash Ad act. ~Jessigx ae CL sak! Nie are ht reVvias to ave [aes iz Leencerte Tess H. Emotive Language Definition of Technique: Words used to deliberately create an emotional impact or response from the audience. Effect of Technique: The effect of using emotive language as a persuasive technique is to appeal to people’s emotions and trigger an emotional response. Example of Technique: “The disappearance of the airplane is disturbing and distressing.” The words disturbing and distressing are the key to appealing to peoples concern and make them feel uneasy towards the situation. Formal Language Chris Burgess What is the technique? Formal Language is a more extensive and sophisticated use of language and the development of points in a 'proper' method. Used in many persuasive texts. Why is it used? Formal Language is used in texts to give an assumed level of credibility. It leaves the reader thinking the piece is more sophisticated due to its authoritative and commanding tone. The piece is also used to command the respect of the readers. How is it used? 'The Norwegian real estate market is currently the main benefactor in causing much distress in the inhabitants of Norway's lives' This example shows us how the use of language is key in creating that authoritative tone. It aims so baffle the reader into blindly accepting the contention of the piece due to the fact 'it must be true considering the big words and smartness of it' Generalisations Generalisations go hand in hand with stereotypes. They are a statement or concept obtained from specific cases. Generalisations are something that are exploited and often used in media texts to persuade people to believing a certain point of view. An audience will usually be aware of most generalisations at the least, if not agree with them. They are a great tool for convincing your case, due to the fact that they are frequently used in conversations when describing things and people. An example of a generalisation is "I know two men who had meat pies for lunch, they are both builders. That must mean all builders eat meat pies for lunch". JAKE HERMAN What is a hyperbole? A hyperbole is an extreme exaggeration used to make a point for emphasis or humor. They are not meant to be taken literally. What effects do hyperboles create? By using a hyperbole, a boring story can quickly become interesting or comical. This concept applies to media and advertising as a hyperbole can be an effective way to encourage consumers to buy products. Hyperboles are similar to metaphors and similes as they are comparisons, but are even more exaggerated and ridiculous. Examples of hyperboles: “I’ve told you a million times” “I am so hungry I could eat a horse” “I had a ton of homework” “He is as skinny as a toothpick” “Her brain is the size of a pea” “It was so cold, I saw polar bears wearing jackets” Saskia de Wolf Kieren E. Logic and Reasoning Definition: The use of a valid argument developed step by step with reasoning and evidence (with justification) to support each main point, to sway an audience. Effect: Helps establish the strength of one side, or the weakness of another. It is persuasive by reinforcing reason to an argument. Sound logic is hard to rebut and also lends more credibility then emotions. Example: Research has shown that children growing up in places with high pollution are slower to establish basic motor skills. QED children should not grow up near high polluting factories and plants to give them the best start to life. Hamish Ferguson Metaphors and Similes Metaphors: a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. A direct comparison is drawn between the two things – one becomes the other. Simile: a figure of speech involving the comparison of one thing with another thing of a different kind, used to make a description more emphatic or vivid. The comparison uses the words ‘as’ or ‘like’ Effect of techniques: When using figurative language, the writer allows all readers to come up with many different meanings for the words. It also gives the reader a clearer understanding of the situation. It adds emphasis, the readers can get a clearer image in their heads and it makes the phrase more interesting. It creates and easier visual for the reader. Example of Metaphor: “He was on roller coaster of emotions” Example of Simile: “She was as snug as a bug in a rug” Definition of technique: Repetition is the act of saying or writing something that has already been said or written more than once. Effect of technique: Many people in the media industry use this technique as it draws attention to the repeated words, phrase image or sound. This means that the audience is more likely to remember it. Example of technique: Coles ‘Down Down’ In the new Coles ad campaign, they are promising to have the lowest prices and best quality produce. As a marketing technique they use the repetition of the phrase ‘down, down’ to catch our attention. By repeating this multiple times along with a catchy tune and many big red hands pointing down, it gets stuck in our head. The aim of the campaign is that people might choose to shop there instead of at Woolworths or other competitors because prices are ‘down, down and staying down’.